What’s live selling, and why is it so popular?

When you hear about live streaming, what usually comes to mind are gamers speedrunning tasks or celebrities doing live Q&A. But what about live selling? The rise of E-commerce has not only seen a shift in consumer behavior, but also in selling tactics and approaches. One of them is live E-commerce, where cash on delivery in the Philippines really comes handy.

Live E-commerce, better known as ‘live selling’ in the Philippines, is another way of selling your products as if you were a sales promotion agent in the mall or a store. Done in various social media platforms, merchants can sell a variety of items like clothes, toys, books, and houseware from a span of an hour to about five to six hours straight via a live video stream.

According to Techcrunch, livestream E-commerce started in China in the last few years. In 2019, 265 million Chinese online shoppers made purchases on livestream. This number almost doubled in 2020, with an estimate of 560 million people.

Live selling in the Philippines has also seen a quick spike in terms of patrons. According to livestream shopping company Shoppertainment Live, Inc., they have seen a 200% growth year on year with a conversion rate of 2% to 10% every hour.

But why have Filipinos taken a strong liking to live selling both as consumers and as merchants? Find out here!

Why is Live Selling so popular in the Philippines?

Everyone’s online

Because of the pandemic, almost everyone has migrated to the digital space for their needs be it personal, work, or even home-related. Since both consumers and merchants have zero or limited access to physical stores, they also turn to the virtual marketplace, including live selling.

In-person-like shopping experience

The absence of physical stores has led to a bustling digital marketplace. With live selling in the Philippines, consumers have an opportunity to examine the products being sold similar to how they would do it in stores, only this time it’s through their phone or desktop screens. 

They can also ask the merchants questions about the quality, price, delivery mode, and even cash on delivery as a payment option, and they would get real-time answers.

Better promos and discounts

While E-commerce sites offer great deals and promos, merchants can sell their products at more affordable rates to entice customers to buy from their store during live selling sessions. From having bundles or even big discounts, Filipinos surely benefit from this experience.

Thrill of the game

Live selling can also be competitive among customers, especially when hot items are being sold. Such is the case for toys and other products that have limited quantities or limited time offers. 

By simply keying in ‘mine’ plus whatever code the merchant says, an item is already yours upon acknowledgement. This makes it all the more rewarding, especially when several customers are eyeing the same item. Some merchants also do live bidding, especially for rare finds.

What’s great about live selling in the Philippines is that almost anyone can do it. 

Whether you are a small-time business who’s operating at home or a large-scale enterprise, as long as you have products to sell, you will surely make a sale once you find your market.

What is Live Selling?

Live selling is a modern e-commerce method where sellers showcase and sell products in real-time through live streaming. It combines the interactivity of live broadcasts with the convenience of online shopping.

Why It Matters

Imagine watching your favorite TV shopping channel, but with the added benefit of instant interaction. You can ask questions, get immediate answers, and even see product demos on the spot. That’s the magic of live selling.

How It Works

  1. Platform Selection: Sellers choose a platform suitable for their audience. Popular choices include Facebook Live, Instagram Live, and dedicated e-commerce platforms like LazLive.
  2. Broadcast: The seller goes live, presenting products and engaging with viewers.
  3. Interaction: Viewers can ask questions, request close-up views, or even haggle prices.
  4. Purchase: Once convinced, viewers can make instant purchases, often through integrated payment systems.

Top Platforms for Live Selling in the Philippines

Choosing the right platform for live selling depends on your target audience, product type, and personal comfort with the platform’s features. Whichever you choose, remember to engage, interact, and most importantly, have fun while selling!

1. Facebook Live

Facebook Live is a feature on Facebook that allows users to broadcast videos in real-time to their followers.

Why Use It?

Tips for Beginners:

  • Schedule Broadcasts: Announce your live sessions in advance to gather more viewers.
  • Engage with Comments: Interact with your audience by answering questions and acknowledging comments.

2. Instagram Live

A feature within Instagram Stories, Instagram Live lets users stream video content to their followers.

Why Use It?

  • Younger Demographic: Instagram is popular among millennials and Gen Z.
  • Visual Appeal: Perfect for visually appealing products like clothing or art.

Tips for Beginners:

  • Use Filters: Enhance your video quality with built-in filters.
  • Collaborate: Host joint live sessions with influencers or complementary brands to expand reach.

3. LazLive on Lazada

LazLive is Lazada’s integrated live streaming feature, allowing sellers to showcase products directly within the app.

Why Use It?

  • E-commerce Integration: Seamless transition from viewing to purchasing.
  • Regional Reach: Lazada is a major e-commerce player in Southeast Asia.

Tips for Beginners:

  • Offer Flash Sales: Limited-time offers can drive immediate purchases.
  • Utilize Lazada Promotions: Take advantage of platform-specific promotions to boost visibility.

4. Shopee Live

Shopee Live is Shopee’s in-app live streaming feature, designed to enhance the shopping experience.

Why Use It?

  • Direct Sales: Integrated shopping cart for instant checkouts.
  • Growing Popularity: As of 2023, Shopee is a leading E-commerce platform in Southeast Asia.

Tips for Beginners:

  • Engage with Shopee Coins: Reward viewers with Shopee Coins to encourage purchases.
  • Highlight Exclusive Deals: Promote live-only discounts to attract and retain viewers.

5. TikTok Live

TikTok Live allows users to stream real-time videos to their followers on the TikTok platform.

Why Use It?

  • Young Audience: TikTok targets Gen Z and younger millennials.
  • Viral Potential: High chance for content to go viral.

Tips for Beginners:

  • Use Trending Hashtags: Increase visibility.
  • Engage with Challenges: Participate in or create trending challenges to attract viewers.

6. YouTube Live

YouTube Live offers real-time streaming, making it suitable for product launches and tutorials.

Why Use It?

  • Diverse Audience: YouTube caters to a wide range of demographics.
  • Monetization Options: Super chats allow viewers to pay creators during live streams.

Tips for Beginners:

  • Schedule Streams: Notify subscribers in advance.
  • Engage with Super Chats: Acknowledge and thank viewers who use super chats.

Setting Up for Live Selling

Setting up for live selling is a blend of technical setup and presentation. With the right tools and a bit of preparation, you can create an engaging and professional live selling environment.

Step 1: Choosing the Right Platform

The platform you choose sets the stage for your live selling journey. It’s where your audience meets your products.

Factors to Consider:

  • Audience Demographics: Platforms like Instagram and TikTok cater to younger audiences, while Facebook and YouTube have a broader demographic reach.
  • Product Type: Visual platforms like Instagram are great for fashion, while YouTube might be better for detailed product demos.
  • Ease of Use: Some platforms offer integrated e-commerce features, making the buying process smoother.

Research each platform’s user base and features. Consider where your target audience spends most of their time online.

Step 2: Equipment and Setup Essentials

Quality equipment can significantly enhance the viewer’s experience, making your products more appealing.

Camera and Microphone

  • Camera: A clear video feed is crucial. While smartphones offer good quality, consider investing in a dedicated webcam or DSLR for better clarity.
  • Microphone: Clear audio ensures your audience understands product details. Opt for a clip-on mic or a standalone microphone for better sound quality.

Test your setup before going live. Ensure there’s no lag, and both video and audio are clear.


  • Importance: Good lighting can make products look more appealing and professional.
  • Options: Ring lights are popular for live selling due to their even illumination. Alternatively, softbox lights can also provide a professional look.

Position lights at a 45-degree angle to your face to avoid shadows. Adjust brightness to suit your environment.

Background and Ambiance

  • Background: Choose a clean, uncluttered background. Consider using backdrop stands or themed backgrounds relevant to your products.
  • Ambiance: Add elements like plants or art pieces to make the setting more inviting.

Ensure your background isn’t distracting. The focus should always be on you and your products.

Step 3: Inventory Management and Display

How you manage and display your products can influence purchasing decisions.

Key Points:

  • Organization: Keep products organized. Use shelves or tables to display them.
  • Product Tags: Label products with price tags and details. This helps viewers identify and inquire about products quickly.
  • Restocking: Ensure you have enough stock. Running out of products during a live sale can be a missed opportunity.

Keep a list of products you’re showcasing. This helps in providing quick information and managing sales efficiently.

Best Practices for Live Selling in the Philippines

Live selling is a blend of presentation, interaction, and salesmanship. By following these best practices, you can ensure a successful and rewarding live selling experience.

1. Engaging with the Audience

Engagement is the heart of live selling. It’s the bridge between you and potential customers.

Key Points:

  • Active Interaction: Respond to comments and shout out to viewers joining the stream.
  • Q&A Sessions: Dedicate time to answer product-related questions.
  • Polls & Quizzes: Use them to gather feedback or simply entertain.

Keep the energy high. Your enthusiasm can be contagious and can drive sales.

2. Pricing and Promotions

Competitive pricing and timely promotions can boost sales significantly.

Key Points:

  • Transparent Pricing: Clearly display product prices to avoid confusion.
  • Flash Sales: Offer limited-time discounts during the live session.
  • Bundling: Group related products together at a discounted rate.

Research competitors’ prices before setting yours. Ensure you offer value while maintaining profitability.

3. Handling Inquiries and Comments

Addressing inquiries promptly can be the difference between a sale and a missed opportunity.

Key Points:

  • Immediate Response: Aim to answer questions as they come in.
  • Pin Important Comments: Highlight frequently asked questions or important information.
  • Manage Trolls: Stay professional. If someone is disruptive, consider blocking or muting them.

Prepare a list of anticipated questions and their answers. This helps in providing quick and consistent responses.

4. Building Trust and Credibility

Trust is the foundation of any successful sale, especially in a virtual environment.

Key Points:

  • Live Demos: Showcasing products in action can alleviate doubts.
  • Testimonials: Share positive reviews or feedback from past customers.
  • Authenticity: Be genuine. Avoid overhyping products.

Consider offering a return or exchange policy. This reduces purchase hesitations and builds trust.

5. Managing Sales and Transactions

Smooth transactions ensure a positive shopping experience for your viewers.

Key Points:

  • Integrated Payments: Use platforms that allow instant purchases during the live session.
  • Clear Instructions: Guide viewers on how to make a purchase.
  • Order Confirmation: Acknowledge purchases during the live to instill confidence.

After the live session, send out confirmation emails or messages with order details to reassure customers.

Key Challenges in Live Selling

While live selling offers numerous opportunities, it’s not without challenges. By anticipating these hurdles and preparing accordingly, you can navigate the world of live selling with confidence and success.

1. Internet Connectivity Issues

A stable internet connection is the backbone of live selling. Any disruption can hinder the shopping experience.

Key Points:

  • Dropped Streams: Weak connectivity can lead to interrupted broadcasts.
  • Lagging Video: Slow internet speeds can result in video delays, causing miscommunication.

Invest in a reliable internet connection. Consider having a backup connection or mobile data ready. Regularly test your speed before going live.

2. Competition and Market Saturation

The popularity of live selling means more sellers are vying for attention.

Key Points:

  • Increased Competition: More sellers lead to a fight for the same audience.
  • Differentiation Challenges: Standing out becomes harder as more sellers offer similar products.

Carve out a niche for yourself. Focus on unique products or selling points. Regularly analyze market trends to stay ahead.

3. Handling Negative Feedback and Trolls

Not all feedback will be positive, and not all viewers will be supportive.

Key Points:

  • Negative Comments: Some viewers might express dissatisfaction or critique.
  • Trolls: Some users intentionally disrupt streams with irrelevant or harmful comments.

Stay professional. Address genuine concerns and consider using moderation tools to manage disruptive viewers. Remember, every comment is an opportunity to showcase your brand’s values.

4. Ensuring Product Quality and Delivery

The promise of live selling is immediate transparency, but post-purchase, quality and delivery become paramount.

Key Points:

  • Product Expectations: What viewers see should match what they receive.
  • Delivery Delays: External factors can lead to delivery issues, affecting customer satisfaction.

Regularly inspect your inventory for quality. Partner with reliable delivery services and provide customers with tracking information. Clear communication can mitigate potential dissatisfaction.

Luckily, Payo is here to support you on your live selling venture no matter what size your business is. In need of Warehousing and Fulfillment or Customer Support? You can count on Payo to assist you on these live selling essentials, especially if you want to offer cash on delivery here in the Philippines

Want to level up your live selling game? Sign up with Payo today or send us a message at [email protected]. We’ll get in touch with you soon!


6 popular items to add to your E-commerce store for the holiday season

Filipinos are known for being especially enthusiastic about the Christmas season. This excitement even extends into the amount of effort they put into giving gifts for their loved ones.

As Filipinos start to tick off their gift lists, online marketplaces receive a rush of orders that greatly exceeds their usual sales. Shops that sell items already on customers’ wish lists are usually the ones that profit the most. If you want to make the most out of this opportunity, then you should consider adding these kinds of items to your E-commerce store during the holiday season. 

Haven’t caught up on which items are currently trending? We’ve got you covered! Here’s our guide to the popular and in-demand products that you should start selling on online marketplaces! 

Fitness Gear

Coming out of lockdown, more and more people have begun prioritizing their health. Items like sportswear, water jugs, and work out equipment are now in heavy demand.

Cater to a physically active crowd by adding these kinds of items to your E-commerce store for the holiday season. 

Video Games and Gaming Accessories  

From what was once a niche interest, gaming has become more and more mainstream in recent years. Its popularity these days comes as no surprise with the rise of streaming, inspiring more people to get in on the fun.

People are going to be looking for a gift for the gamer in their life, and that’s where your store can come in. Selling products like video games, controllers, and streaming equipment can boost your sales amongst the gamer crowd. 

Kitchenware and Appliances

Filipinos love cooking, and in recent years, kitchenware has become one the most sought after items in E-commerce. Items that can help make cooking easier are more than welcome in any household, especially with the rising popularity of easy cooking recipes on social media.

Many Filipinos also started food businesses during the pandemic, and those who want to continue growing know that getting good equipment is a step in the right direction.

With this in mind, products like air fryers, non-stick pans, and food processors make for great gifts for cooks of all kinds. Merchants should consider selling these, plus other utensils and cookware, on online marketplaces. 

Pet Supplies and Accessories

Pet owners do not hold back when it comes to keeping their fur babies happy. They’re willing to spend on accessories like scratch posts, treats, and collars without hesitation.

Consider adding pet-friendly items like these to your E-commerce store over the holiday season so you don’t miss out on this opportunity!

Fashion Items

Style never goes out of fashion, and Filipinos are some of the most stylish people out there. Clothing like oversized pants, crop tops, and blazers have caught the attention of all kinds of fashionistas, and would be a good addition to any store looking to attract more customers. 

Phone Accessories

Mobile phones are the gadgets of choice for most Filipinos, with accessories for these devices becoming incredibly popular on online marketplaces. Items like power banks, chargers, and cases are now in high demand, and can be a profitable addition to any merchant’s store. 

These are just some of the popular items that you can add to your E-commerce store this holiday season!

However, even if these products are already in your store, keep in mind that the battle isn’t over yet. You still have to effectively market and sell these items, and working with an E-commerce enabler like Payo can help you with that.

Our Marketplace Optimization solution can help your store stand out from the competition through eye-catching visuals and stand-out campaigns. These will ultimately help you attract more customers. We also have logistics solutions like Fulfillment and Warehousing that can provide your customers with fast and reliable delivery.

Connect with us by signing up now or sending us a message at [email protected]


6 tips for social media selling in the Philippines

E-commerce in the Philippines continues to grow as many consumers and businesses discover the convenience it offers. With just a few simple taps and clicks, a merchant can set up their shop and start selling, while consumers can make purchases from the comfort of their own homes.

One form of E-commerce that has gained popularity among Filipinos is social selling or selling on social media. Simply put, this refers to the selling of goods through social media platforms. These include sites like Facebook, Instagram, and even TikTok, which has been growing in this capacity as well.

For sellers and merchants who are new to social media selling or are looking for ways to elevate their game, here are six tips that will help secure sales on these platforms.

Visuals and descriptions matter

Social media selling means merchants need to place themselves in the shoes of their customers. From having the best product photos that highlight quality, to snappy captions and succinct product descriptions, these details matter to consumers. This is especially true considering they will only be able to view offerings through their desktops or phones.

Create bundles and promos

Similar to brick and mortar stores, bundles and promos are a great way to get customers shopping via E-commerce in the Philippines. Merchants can also be creative in their social media selling by making special offers. Additionally, it helps if these promos are exclusive to a specific platform, such as Instagram or Facebook. This also comes in handy when there are holidays and occasions that help customers buy more for less, with merchants getting more sales. 

Prompt responses to inquiries and feedback

Part of using social media for online selling is being prompt when responding to customer inquiries, feedback, and concerns. While consumers have a growing preference for E-commerce in the Philippines, they also want to be in touch with someone who can answer their questions before they make a purchase. Merchants must constantly check their inbox and the comments section of their posts and be ready to respond or provide further assistance.

Share positive customer feedback

Unlike online marketplaces or a website, reviews from social media selling can be scattered throughout the platform. They are sent through messages, on shared posts, or in the comments. Merchants must keep tabs on customer reviews and compile them in an album for others to refer to. This serves as proof of customers being satisfied with the store’s service.

Stay active and be creative

Since this is social media, selling on these platforms will require merchants to post updates regularly to stay on their customers’ digital feed. This can be through static posts, videos, stories and other means to upload product-related content. If there are no new announcements, merchants can get creative. They can rework product photos, make short videos, or recreate viral trends that can be picked up by the platform’s algorithms. 

To add to this, merchants can also host live selling sessions on their chosen platform. They can offer live-exclusive deals, giveaways, and other bundles to keep customers tuned in all throughout.

Explore ads and boosted posts

If there’s an available budget, social media selling also offers ways to promote products through ads and boosted or sponsored posts. By targeting a specific audience, these posts can reach potential customers and draw both traffic and interest to a merchant’s E-commerce shop in the Philippines.

These are only a few tips that merchants can apply to boost their social media selling game. Exploring new platforms may seem overwhelming, especially with everything merchants have to oversee. This is why partnering with an E-commerce enabler like Payo makes all the difference. They guide and assist businesses through the digital marketplace, including social media platforms!

Payo can help merchants dive into social selling through its wide range of E-commerce solutions. These include Live Customer Support to sustain communication with customers and Fulfillment to manage and track deliveries. We also have Cash-on-Delivery Integration to provide flexible payment options, Courier Algorithm to determine courier options, and so much more.

Need help exploring social media selling and getting sales from it? Sign up with Payo today or send us a message at [email protected]. Let’s collaborate and transform you into a strategic social seller!


7 tips to help you prepare for major end-of-year sale events

The ‘Ber’ months, also known as the Golden Quarter, present a major boost in sales for the Philippine E-commerce sector. It is when major sale events happen and Filipinos are on the lookout for bang-for-their-buck holiday deals. 

As end-of-year sales edge forward, more shoppers are rushing to online marketplaces to make their holiday purchases. This could bring about challenges for E-commerce businesses of all sizes, especially smaller ones. If you want to enjoy a big uptick in sales during this year’s biggest shopping events, you need to think about how to prepare your business. Here are a few suggestions: 

Make inventory decisions early 

If you plan your inventory ahead of time, you’ll know which products you’ll need to stock up on. You can also choose the products you’ll be promoting for end-of-year sales as early as possible. This is particularly important if you rely on suppliers for your products. You have to give them, as well as yourself, time to prepare and get the products early. 

Optimize your online store with an omnichannel approach

Embracing an omnichannel customer experience is important during this quarter. Whether your customers are on mobile or using a desktop/laptop to shop, be sure that you optimize your channels to create a seamless shopping experience for them. This helps you increase contact with your customers no matter what their online shopping preferences are.

Connect with your customers through social media

E-commerce in the Philippines is mostly driven by the country’s huge social media usage rate. As Filipinos spend an average of 11 hours a day online, it pays to connect with customers on social media. 

Create your own social media pages and execute campaigns to help with brand awareness and engagement. From offering discounts, coupons, and giveaways, to posting reviews and feedback about your products and services, your social media pages can be effective marketing tools to attract more potential customers.

Have a reliable warehousing partner

The high volume of demand during end-of-year sales can make it more difficult for merchants to fulfill and get orders to customers quickly. So as early as now, you must have a reliable Warehousing partner with multiple warehouses. This ensures that your products are accessible for quick delivery to your customers across the country.

Get help with fulfillment from the experts

The ‘Ber’ months are known for mega traffic jams, which can cause delays in shipping products. As you will likely get an influx of orders over these end-of-year sales, it might be worth getting a Fulfillment service provider that can handle picking up, packing, and shipping packages for you.

Integrate live chat into your store

End-of-year sale events in Philippine E-commerce are considered the busiest season in online shopping. As more people are rushing to shop online, the last thing you’d want is to lose a sale just because a customer couldn’t get a reply from you quickly. Consider enabling and integrating a 24/7 Live Chat into your store. This can help both existing and potential customers easily reach you should they have any queries or concerns.

Provide prompt and timely updates

Major year-end sale events are hectic not just for you or your customers, but also for customer support. Customers like keeping tabs, particularly on the status of their package delivery. It can be stressful for you if they keep following up and hounding you for information. 

This is why it is important to find ways how you can provide prompt and timely information logistics to avoid customer frustration. This can give your store’s reputation a little boost because you leave a good impression on them and keep them satisfied with your service.

These are just some of the tips you can utilize in managing major sales. If you want to further level up your E-commerce game, having a trustworthy partner like Payo can help you get through the crazy and adrenaline-filled end-of-year sales in the Philippines!

Being one of the Philippines’ leading E-commerce enablers, Payo offers diverse and innovative services to help you take advantage of major end-of-year sale events. Our Marketplace Optimization, Live Customer Support, Multiple Warehousing, and even our Last Mile Management solutions can help you get the most out of this busy time for E-commerce.

Want to conquer end-of-year sale events? Sign up now or send us a message at [email protected] so we can discuss how to do it together!


4 things to look for on your social selling platform

With how prominent E-commerce in the Philippines has become, merchants are now spoiled for choice in regards to how and where they can sell their products. Among these options, one of the most popular approaches that has emerged is social selling. It is essentially the practice of using social media to directly sell products to customers.

However, not all social media apps are ideal social selling platforms. And for those looking to start their own online business, it can be hard to discern which platforms are the most suitable for social selling. 

To help you determine which social selling platforms would be best for your store, we’ve compiled the features and traits that they should possess in order to help you maximize sales. 

A large and active user base

Merchants should be able to maximize any platform’s business opportunities. But, that doesn’t mean all social media platforms are optimal for social selling. These are the ones you should try to avoid.

If a social selling platform has a limited audience, then all the effort you’ll be putting into your store won’t be worth it in the long run. Catering to a small number of users can result in lower potential profit.

It’s also best that the users are active on the platform. The more they use it, the more chances there are that they’ll be exposed to your business.

Related: What’s Live Selling?

Straightforward customer communication

What sets social selling apart from other kinds of E-commerce is that it provides customers with direct contact to sellers. Clear communication is key to finalizing a sale. If the platform makes it difficult for customers to reach out to you, then it would be better to go somewhere else.

Giving each customer easy-to-access communication channels helps you build a relationship with them. After your initial transaction, you can also message them about promos and new items you think they would like. If done successfully, this can lead to repeat sales for your store.

Automated metrics and sales data

The Philippine E-commerce market can be incredibly volatile. If you’re in the dark about your business’ performance, it’s going to be twice as hard to correct any problems. It would be beneficial for merchants to go with a social selling platform that can automatically compile their sales data.

They can use this data to plan their next move. Sellers can find out which of their items are underperforming and then adjust their selling strategy accordingly. Easy data collection can also help them learn what kind of content their customers engage with the most, so they can improve their marketing efforts.

Integration with logistics solutions

When receiving an order, it’s also important to think about how you’re going to get it to your customer’s doorstep. It’s greatly beneficial to your business if your logistics partner’s processes can be integrated within social media platforms.

Manually filling out customer details and coordinating deliveries can be overwhelming for sellers. However, if the platform allows your delivery partner to automatically receive this information, you’re saving yourself from a lot of potential stress. This makes coordinating with your suppliers easier, and helps you avoid any mistakes or miscommunication.

If you’re able to seamlessly provide customers with fast and safe delivery, you increase their satisfaction, which can lead to more sales in the future.

These are just some of the factors that can help you decide which social selling platform is the best one for your business. However, the work doesn’t stop there – there’s still a lot of things to consider on your store’s journey to success. If you need help, there’s no one better for the job than Payo!

Payo, the Philippine’s leading E-commerce enabler, has a wide array of solutions that can help all kinds of sellers succeed.

We have a Fulfillment service that ensures your products get to your customers safely and quickly. We also have Cash-on-Delivery Integration so you can offer multiple payment options to your customers.

Sign up with Payo today or send us a message at [email protected] to learn more about how we can help you become an effective social seller!


Payo Feature: Learn about Payo’s Customer Support team with Herbert Concina!

As the leading E-commerce enabler in the Philippines, Payo knows that an online store is nothing without good customer support. That’s because keeping an open line of communication with customers is key in making sure they have an amazing shopping experience.

This is why Payo offers Live Customer Support to every merchant, big or small. Curious to know more about the importance of customer support in your business? Then check out this interview we had with Herbert Concina, our Customer Service Manager!

Please tell us a little about your journey with Payo. How were your first few months like?

My first few months at Payo were a bit challenging because admittedly, I didn’t have any background in the E-commerce industry. However, I also felt a lot of excitement about my work.

What attracted you to working in the E-commerce industry?

Back then, I was looking for an in demand and fast-growing industry – preferably one with a friendly and enriching environment. Those were the reasons why I decided to join E-commerce, and I was lucky to have found Payo.

How would you describe good customer service?

To me, good customer service is simply giving customers the help they need by addressing their concerns or queries. 

What are some important things to remember when it comes to E-commerce customer service?

There are some basic fundamentals when it comes to working in customer service. You should always remember to be patient, knowledgeable in the service you’re providing, and eager to help.

Can you name one instance that interacting with a customer made you smile?

I had one customer before who was very upset because it was taking a while for him to receive his package. He badly needed it already. I was able to help resolve his concern within the same day, and his mood completely changed. From being irate and feeling hopeless, he became a satisfied customer and even commended me for addressing his needs. I was happy that I got to help him and turn his day around.

How do you and the customer service team de-stress after a long day?

It’s important for our team to take breaks, too. We like doing outdoor activities together in our free time, which re-energizes us and helps us provide excellent customer service.

How does your team’s work contribute to making E-commerce simple, which is Payo’s goal?

We make E-commerce simple by showing customers that they’re not alone. By being the go-to people for their concerns and providing constant communication, we assure them that they’ll always have a helping hand in E-commerce. 

What’s one thing you want to achieve with your team and with Payo this 2022?

Aside from maintaining good relationships with our customers, merchants, and partners, I’m hoping that my CS team can help Payo have even more successful deliveries this year. 

Curious about how Payo, an E-commerce enabler in the Philippines, can level up your customer support? Send us a message at [email protected], or sign up with us today


Why is social selling so popular today?

The Philippines is known as the social media capital of the world. Filipinos are among the most active users of various social media platforms like Facebook, Instagram, and YouTube.

During its early years, social media was only used to connect with family and friends and share life updates. Over time, each platform transformed into channels that now cater to news, gaming, content creation, and retail promotions.

Additionally, social selling — or the selling or products and services online — has gained a lot of popularity in recent years. This can be attributed to the continuous E-commerce boom in the Philippines, and the reliance of Filipinos on social media.

Food, toys, apparel, homeware, tech – these are only some of the items being that merchants offer through social selling. But why has it become so popular? Here’s a list of reasons why, as well as how you can be part of it!

Familiarity with the platforms

Filipinos are social media-savvy. This means they have no to minimal difficulties in navigating these platforms. They are aware of their different functions. They can easily share content and join groups where sellers gather to showcase their products. Thus, social selling is instantly a preferred way of purchasing items. 

Ease and convenience of social media

Since they are already familiar with it, customers find it easier and more convenient to shop on social media. It doesn’t require them to learn anything new. Social selling streamlines their consumer journey. Transactions can be finalized through a simple exchange of messages privately.

Quick comms

Social selling works for a lot of Filipinos because they can communicate fast. Whether it’s posting their questions in the comments or through a private message, it all happens very quickly. Got a question on the price, stocks, mode of payment, shipping fee, and others? Just message or comment away! And because sellers need to maintain a good response rate, turnaround will certainly be faster.

Fun and engaging

The experience of social selling can also be fun and engaging for Filipinos, especially when there are live selling sessions. What makes it exciting is how simple it is to make a purchase by commenting “mine” or “dibs.”

The audience can ask questions that the seller can respond to in real-time. Sometimes, there are even giveaways and raffle prizes to ensure that viewers are engaged all throughout.

So, how can merchants get it on social selling? It’s a lot simpler than you think.

Set up your merchant profile or page

Start your social selling journey with a cool name for your shop. Then, start creating your social media profile or page. You can do this through your own profile. You can even use an entirely separate page to keep everything organized.

Upload and post content regularly

What’s important when it comes to social selling is maintaining your visibility. Make sure that you upload new content like product photos and customer reviews. These can be in the form of themed posts, customer highlights, or even better, new products. You can also try social media ads by boosting your posts for added visibility and reach.

Respond promptly and meaningfully

Responding to inquiries is a key part of social selling as it is another way of engaging with your audience. You can set up auto-replies for frequently asked questions. Don’t forget to still provide meaningful and timely answers to customers to keep them interested. This will help build rapport, establish customer loyalty, and keep your response rate high.

Keep audiences engaged

Apart from posting regular content, you should also consider other ways to keep your customers engaged. You can explore discounts, promos or seasonal sales so they can buy more for less. Contests and giveaways are also great for social selling. It encourages user-generated content and boosts page traffic. You can also host live selling sessions and have exclusive offers only your viewers can avail of.

These are just some reasons why social selling continues to be popular among Filipinos, along with a guide on how you can be part of the fun. While it may seem simple to manage, it can be overwhelming once the bulk of orders come in. More so when you’re only a one-person team. With Payo, you don’t have to worry about that.

As a leading E-commerce enabler in the Philippines, Payo can help you be better at social selling. They have wide range of services designed especially for online merchants.

Live Customer Support can help with your inquiries. Fulfillment and Last Mile Management can see to it that deliveries are successful. Cash-on-Delivery Integration can help you offer more flexible payment options.

Want to start or level up your social selling game?  Sign up with Payo today or send us a message at [email protected]. You’ll definitely be a social selling expert in no time!


Payo Feature: Meet Celine Bautista, Payo’s Onboarding Specialist!

As the leading E-commerce enabler in the Philippines, Payo’s top priority is to make every merchant’s life easier. A big part of this is ensuring that they feel supported from the get-go. This is why we made improvements to our onboarding process earlier this year. By making the process more efficient and seamless for our merchants, we get their E-commerce journey off to a good start.

Behind this onboarding process is our Onboarding Specialist – Celine Bautista! Get to know the most rewarding parts of her work, as well as her advice for merchants, in this Payo Feature.

Please tell us a little about your journey with Payo. How were your first few months like?

I wasn’t an Onboarding Specialist at first; the position did not exist at the time. I joined Payo as a Client Success Manager and held that position for about a year, although onboarding was actually one of my responsibilities even then. Eventually, it became clear that separating the onboarding process from account management would be more beneficial for us and our merchants. 

Transitioning into the new position was enjoyable because it gave me a more focused role and allowed me to become part of something in its beginning stages. I had quite a bit of freedom and control in implementing the onboarding process, which made my working experience much more engaging.

What made you want to get into E-commerce?

I think getting into E-commerce is an inevitability these days. It’s an important consideration in running a business because everyone and everything has a digital presence. So, whether we want it to or not, it’s going to pull us in. 

The thing about E-commerce that continues to keep me interested is how it constantly grows, and how accessible it has become. Even small businesses can take this avenue to reach much farther than they might have with just a brick-and-mortar store. The same goes for consumers – they now have access to way more options online. E-commerce is an exciting industry to be part of.

What is the most challenging part of the work you do?

Every merchant that signs up with us has their own story. Why are they in this business and what goals do they have in mind? How can we help them achieve those goals? We don’t apply a cookie-cutter strategy in answering those questions because we understand that there is no one-size-fits-all solution. 

It’s this individualized approach to every new merchant that adds a challenging aspect to my role because it requires so much attention to detail and problem solving. This is a process that begins with our Business Development Managers, is carried forward though the onboarding, and then handed over to the Client Success Manager. Ensuring that it’s done right creates a solid foundation for a successful partnership with our merchants.

How about the most rewarding part?

Easily the most rewarding part of my work is seeing a merchant move up from signing with us to shipping their first few orders. It means we were able to provide what they need and maybe get them one step closer to achieving the goals that they have for their business.

What are some of the things that newly onboarded merchants should remember throughout their E-commerce journey?

The onboarding stage is just the starting line and it is by no means the end-all, be-all of your E-commerce journey or your partnership with Payo. There will always be new things to discover, obstacles to power through, and mistakes to learn from. 

The E-commerce industry is fast expanding and you can’t afford to stand still if you want to stay in it. When in doubt, ask your partners and check in with your fellow merchants. Be open to changes as you grow. Keep moving forward and only look back to see how far you have come.

What’s your favorite thing about working at Payo?

The best thing about working at Payo is that I get to meet and collaborate with people who are passionate about what they do, which makes the working experience fun and fulfilling.

How does your work contribute to making E-commerce simple, which is Payo’s goal?

E-commerce is an industry with many open doors and getting started is quite easy. What isn’t as easy is climbing up or even just staying afloat once you’re in. 

My work, along with Payo as a whole, gives merchants a helping hand when the going gets tough, or the guiding hand they might need if their journey is just beginning. Our services are tools that merchants can use to make their journey a little less daunting, and my role is to show them how to utilize these tools.

What’s one thing you want to achieve with Payo this 2022?

I want to make the onboarding process even more efficient. I want merchants to move more seamlessly from the signing stage to the shipping stage. If they’d need less time to learn the ropes here at Payo, then they would have more time running their business, and have a quicker start to their partnership with us.

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Send us a message at [email protected], or sign up with us today


Digital marketing tips for online sellers in the Philippines

Having amazing products doesn’t always equate to having great sales. That’s because there are many factors to consider when it comes to succeeding in E-commerce in the Philippines. One of them is your digital marketing strategy. 

Marketing is something that online sellers in the Philippines should invest in, no matter the size of their business. This will greatly help them establish their brand, create loyal customers, and increase sales. Plus what’s great about today’s day and age is that digital marketing can help you reach more people faster.

If you need help with your e-commerce digital marketing strategy, you’ve come to the right place! Read on and discover our top marketing tips for online sellers in the Philippines:

Understand your target audience

The digital space has made it so much easier to reach potential customers all over the world. However, it’s not just about volume; it’s also about reaching out to the right people. That’s why it’s so important to understand your target audience. How do they talk? Where do they go to online shop? What type of ads would work best on them? 

These are just some of the questions you need to answer. It would also be helpful to plot out who your primary and secondary target audiences are.

Be open to partnerships

It’s important that you give people the opportunity to get to know your brand. One of the best ways you can do this is by building and nurturing relationships in the industry. Whether it’s collaborating with other companies or joining online events and forums, being open to partnerships can be mutually beneficial for everyone involved. It’s also a good way to increase brand awareness and even reach out to a new customers.

Optimize your website

If a customer goes to your website and finds that it’s not appealing or easy to use, chances are they’re closing the tab. This is why it’s so important to invest in your website. Make sure it’s clean, straightforward, and user-friendly. Front load the items you want your customers to see first, and don’t forget to provide essential information like size charts, FAQs, shipping details, and the like.

Online sellers in the Philippines should also take note that most shoppers now use their phones to browse offerings. That’s why you should make sure your website is mobile optimized!

Establish an online presence

Social media is a quick and easy way to establish connections with your customers. It’s also great for creating a community that cares about your products and what your brand stands for. Create social media pages and post content regularly. This can span from a new product launch to customer testimonials. Just make sure that all your posts are on brand.

Another thing to remember when creating social media content is that we live in the age of virality. One good post can help you gain thousands of followers and potential customers. Take advantage of this!

Create engaging content

It’s not enough to keep churning out content – you have to make sure it’s of good quality. Creating engaging and useful content not only helps customers know more about your products or services; it can also drive them to your website and get them to potentially purchase something. Making social media posts and videos, blogs, and newsletters are just some of the ways you can catch the attention of your target audience.

Celebrate milestones with customers

Customers love it when online sellers in the Philippines include them in business milestones. This can be anything from hitting 10k followers on Facebook to the store’s ‘birthday.’ 

Host giveaways, provide week-long discounts, or ask your audience what products of yours they love. Promos and contests are a great way to get people talking about your brand. User-generated content will also be useful in boosting your credibility, as well as people’s overall awareness on your products or services.

Have a seamless E-commerce process

The thing about online shopping is that it’s supposed to be quick and convenient. That’s why having a long checkout process or a confusing shopping layout will surely turn off some customers. By ensuring that your E-commerce process is simple and easy, you also increase your chances of customers referring others to your store. 

These are just some of our top tips when it comes to digital marketing. Make sure you take advantage of online spaces so that you can reach more customers and potential partners!

If you’re looking for a partner to help you with this and with E-commerce as a whole, look no further – Payo is the answer!

Payo uses its tech-based solutions to solve common pain points found in E-commerce in the Philippines. These solutions include Marketplace Optimization, Warehousing, and Last Mile Management. Plus, with Payo as your partner, you’ll be able to focus on other aspects of your business, like marketing and advertisements. 

Let Payo do all the heavy lifting for you! Sign up today or send us a message at [email protected]


Meet the Gen Z’s of Payo Marketing – Althea Kalalo and Anjeli Celaje!

Several years ago, Millennials (those born from 1981 to 1996) were the talk of town as they dominated the workforce population. Soon after, the Generation Z (those born from 1997 to 2012) or ‘Gen Zs’  have begun their employment journey. Now growing steadily in number, not only are they diversifying the talent pool further, but are offering a brand new perspective to the work culture.

As the leading E-commerce enabler in the Philippines, Payo employs a diverse and talented team, including Gen Zs. Among them are Multimedia Designer Anjeli Celaje and Content Marketing Producer Althea Kalalo.

This next feature will help you get to know more about Payo’s own Gen Zs, and how they are shaking things up in the workplace.

1. Please tell us a little about your journey with Payo. How long have you been with the company, and how were your first few months like? 

Anjeli: I have been with the company for almost three years already. During my first few months, I was doing hygiene tasks where I took requests from different departments to transform their work and make them look more presentable and presentation-ready. It was challenging being the sole member of the Marketing Department as I felt like I was not contributing much to the company’s growth.

Despite the challenges, I managed to pull through, and now our Marketing Department has also grown. 

Althea: I’ve been working at Payo for over a year now, and I was quite nervous during my first two months. I previously worked at a marketing agency, so I knew it would be a big adjustment working for a brand. I was honestly scared that I wouldn’t be able to deliver. 

Thankfully, I got a lot of support, especially from the Marketing team and our CEO Liron Gross. I felt seen and heard, which gave me the confidence to further learn about and explore how I can elevate the brand.

2. You’re among the first Gen Zs to become part of Payo’s workforce. What enticed you to join Payo?

Anjeli: When I applied, I didn’t think any other company in the country was doing what Payo does, and I wanted to be a part of that. Also, as someone who shops online quite often, I thought it would be interesting to learn about what goes on behind the scenes.

Althea: I saw how much potential Payo had as a startup, and I wanted to be part of their journey as they scaled. Plus, I knew going into the role that I would be their first Content Marketing Producer, which I saw as a great opportunity to grow with the company.

3. What do you think is the biggest advantage a Gen Z brings to the company, or even the general workforce?

Anjeli: Anybody who is in a fun working environment will most likely be more productive, so I try my best to just make the vibes light in the workplace. Gen Zs also tend to know more about what’s trending in general so being part of the Marketing Department, that helps a great deal.

Althea: I think one advantage we have is how comfortable we are with change. We Gen Zs grew up during a time when tech advancements were really starting to take off. We saw and experienced firsthand how rapidly tech evolved. I think that generally helps us be agile and open to today’s ever-changing landscape.

4. What do you do on your days off?

Anjeli: During weekends, you can either find me cooped up in my room the whole day playing PC and/or Switch games, or out and about having coffee dates with my friends.

Althea: I like to spend time with my loved ones, whether that’s meeting up for dinner and drinks, exploring places we haven’t been to before, or just lounging around at home. I also like spending time with myself, and me-time dates usually consist of some Japanese food and a good TV show.

5. What is your all-time favorite film or TV series and why?

Anjeli: Modern Family. That show is just comedy genius; the punch lines are so naturally funny. Sometimes it can be so heart-warming and it just hits close to home. Perfect casting as well. Watch it when you get the chance!

Althea: There are so many amazing films and shows out there, but I would have to say In the Mood for Love by Wong Kar Wai. There’s something about the world that Wong Kar Wai creates in this film (and his other films as well) that just sucks you in. His visual style is unmistakable, and he also understands the importance of the things unsaid – the pauses, the stolen glances, and the subtle changes in one’s facial expressions.

If you want to see a film that perfectly captures the feeling of longing, you should give it a watch!

6. Since Payo is all about E-commerce, what’s your go-to hack or strategy when you shop online?

Anjeli: I can be really thrifty so I only check out what’s in my cart when there’s a sale or when there are vouchers that I can use for nifty discounts. On online marketplaces, if there’s an item that I like, I check the shop if they sell other things that I need so that I only pay for one shipping fee.

Althea: My go-to shopping strategy is to visit multiple stores to see if I’m getting the best deal for an item. Also, if I see something I want to buy, I usually wait a day or two before buying it. This helps me avoid impulse shopping, which is honestly something I used to do a lot. Hehe.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

Anjeli: Instead of making our merchants read long blocks of texts, allow me to showcase my multimedia expertise in making an animated video of how Payo works. Lengthy set-up instructions? Here’s a how-to guide. Payo promises to make online sellers’ unnecessary stresses disappear, and producing videos and visuals that are more engaging and easier to understand helps with that.

Althea: As the Content Marketing Producer, I make sure that the way we communicate with our merchants and their customers is clear, straightforward, and easy to understand. That’s because a big part of simplifying the E-commerce process is helping them see that E-commerce doesn’t have to be intimidating or hard to learn; it’s all about making E-commerce more accessible to everyone. 

8. What’s one thing you want to achieve with Payo this 2022?

Anjeli: I’ve been involved in designing a lot, if not all, of Payo’s collateral, including a new look for the brand. I think it would be great to see more of Payo’s new branding online and offline.

Althea: I want more local and international merchants to know about Payo, and to know our goals and solutions better. That being said, the Marketing Team is currently working hard to make this a reality, so keep an eye out for our upcoming projects!

These Gen Z insights and perspectives really help transform Payo as a growing and evolving E-commerce enabler in the Philippines.

Want to gain access to fresh and new business strategies? Sign up with Payo today or send us a message at [email protected]. Let’s take your brand to the forefront of the competition!