The ‘Ber’ months, also known as the Golden Quarter, present a major boost in sales for the Philippine E-commerce sector. It is when major sale events happen and Filipinos are on the lookout for bang-for-their-buck holiday deals.
As end-of-year sales edge forward, more shoppers are rushing to online marketplaces to make their holiday purchases. This could bring about challenges for E-commerce businesses of all sizes, especially smaller ones. If you want to enjoy a big uptick in sales during this year’s biggest shopping events, you need to think about how to prepare your business. Here are a few suggestions:
Make inventory decisions early
If you plan your inventory ahead of time, you’ll know which products you’ll need to stock up on. You can also choose the products you’ll be promoting for end-of-year sales as early as possible. This is particularly important if you rely on suppliers for your products. You have to give them, as well as yourself, time to prepare and get the products early.
Optimize your online store with an omnichannel approach
Embracing an omnichannel customer experience is important during this quarter. Whether your customers are on mobile or using a desktop/laptop to shop, be sure that you optimize your channels to create a seamless shopping experience for them. This helps you increase contact with your customers no matter what their online shopping preferences are.
Connect with your customers through social media
E-commerce in the Philippines is mostly driven by the country’s huge social media usage rate. As Filipinos spend an average of 11 hours a day online, it pays to connect with customers on social media.
Create your own social media pages and execute campaigns to help with brand awareness and engagement. From offering discounts, coupons, and giveaways, to posting reviews and feedback about your products and services, your social media pages can be effective marketing tools to attract more potential customers.
Have a reliable warehousing partner
The high volume of demand during end-of-year sales can make it more difficult for merchants to fulfill and get orders to customers quickly. So as early as now, you must have a reliable Warehousing partner with multiple warehouses. This ensures that your products are accessible for quick delivery to your customers across the country.
Get help with fulfillment from the experts
The ‘Ber’ months are known for mega traffic jams, which can cause delays in shipping products. As you will likely get an influx of orders over these end-of-year sales, it might be worth getting a Fulfillment service provider that can handle picking up, packing, and shipping packages for you.
Integrate live chat into your store
End-of-year sale events in Philippine E-commerce are considered the busiest season in online shopping. As more people are rushing to shop online, the last thing you’d want is to lose a sale just because a customer couldn’t get a reply from you quickly. Consider enabling and integrating a 24/7 Live Chat into your store. This can help both existing and potential customers easily reach you should they have any queries or concerns.
Provide prompt and timely updates
Major year-end sale events are hectic not just for you or your customers, but also for customer support. Customers like keeping tabs, particularly on the status of their package delivery. It can be stressful for you if they keep following up and hounding you for information.
This is why it is important to find ways how you can provide prompt and timely information logistics to avoid customer frustration. This can give your store’s reputation a little boost because you leave a good impression on them and keep them satisfied with your service.
These are just some of the tips you can utilize in managing major sales. If you want to further level up your E-commerce game, having a trustworthy partner like Payo can help you get through the crazy and adrenaline-filled end-of-year sales in the Philippines!
Being one of the Philippines’ leading E-commerce enablers, Payo offers diverse and innovative services to help you take advantage of major end-of-year sale events. Our Marketplace Optimization, Live Customer Support, Multiple Warehousing, and even our Last Mile Management solutions can help you get the most out of this busy time for E-commerce.
Want to conquer end-of-year sale events? Sign up now or send us a message at [email protected] so we can discuss how to do it together!