Payo Feature: Learn about Payo’s hubs outside Metro Manila!

As an E-commerce enabler in the Philippines, Payo wants to make sure that merchants can easily reach their customers. And we don’t just mean customers in Metro Manila; we want our merchants to connect with customers across the country as well! That’s why we’ve put up multiple provincial hubs in different key cities –  hubs that are just as important as our main office in Makati. 

To know more about how each hub operates, we sat down with Hub Managers Liezl Amante, Odessa Reboquio, and Wesley Ramos. They lead Payo’s hubs in Cagayan de Oro, Cebu, and Pampanga, respectively. 

Read on to learn about their day to day experiences, favorite Payo moments, and hopes for the company’s future!

1. Please tell us a little about your journey with Payo. What year did you start working at the company, and how were your first few months?

Liezl: I joined Payo last year. It was a hard decision on my part since I was at my previous company for 12 years. I considered it as a gamble at first because I wasn’t sure of what was ahead of me. 

My first month was challenging in terms of shipment volumes, and I honestly felt discouraged at first. However, the feeling didn’t last long because of my very supportive colleagues. Plus, once we started working with more merchants, I began enjoying my work more and slowly discovered the beauty of the E-commerce industry. 

Odessa: I started working at Payo in 2019, and I was actually the one who set up our office and our warehouse here in Cebu. This ranged from processing all our licenses and permits to looking for third-party logistics that could serve our merchants and customers. My first three months at Payo were quite challenging, but things got better once we became fully operational. 

Wesley: I was hired in 2018 as a Data Encoder. I trained for a couple of weeks to get familiar with Payo’s workflow and processes. During that time, I was traveling everyday from my hometown Pampanga to Makati and vice versa. This was because I didn’t have a place in Manila. Once I settled in and learned the flow of Payo’s work processes, an opportunity to work in Pampanga came. That’s how I became Payo’s Hub Manager in the north.

2. What made you interested in working for an E-commerce enabler?

Liezl: I really like online shopping, and before I even dreamt of becoming an online seller. That’s why I’m interested in how things work in E-commerce — from packing to delivery. Plus, I do believe that the E-commerce industry is very promising. 

Odessa: Because the E-commerce industry has evolved through the years, the demand for E-commerce enablers has also increased. When I was invited to apply for Payo’s opening in Cebu, I saw it as an opportunity and decided to be a part of this ever-expanding landscape.

3. What does a usual day of work look like for you?

Odessa: Very fulfilling, especially when we deliver quick solutions to address customer issues or concerns. That’s why we provide high-quality service – to ensure that customer satisfaction is achieved.

Wesley: Back then, a usual day for me at Payo would be encoding data, creating reports, and whatnot. Now it’s really different. I do more tasks related to managing inventory, checking warehouse processes, and overseeing transactions. 

4. How do you coordinate with Payo’s main hub in Manila, as well as the other hubs across the country?

Liezl: The platforms that we usually use for coordination are Slack, Viber, and Gmail. 

Odessa: We pay special attention to staying connected. We ensure proper communication and make sure that all of the hubs are aligned. We do this by having weekly meetings and actively using different platforms like Slack, Viber, and Gmail. 

Wesley: Coordination with Payo’s main office and other hubs was never really a problem. We usually communicate through multiple messaging apps and email.

5. What’s something that you think is unique to your hub?

Liezl: I must say that our hub is small but terrible! We do our best to serve all our merchants, and we consider all of them as our precious gems. Plus, we handle all the products that are stored in our hub with as much care as possible.

Wesley: What I think is unique about all of Payo’s hubs is the accessibility they provide to our partners. Another thing is our capacity to grow and adapt to the needs of both merchants and customers.

6. What’s your favorite part about working at Payo?

Liezl: The working environment. I have the best team and the kindest colleagues. Everyone is easy to work with, and I can say that we are able to face any challenge with grace. I feel like I found my place in the company in just a short span of time.

Odessa: We treat each other like family, and the management always takes care of its people.  With regards to work, there is collaboration and teamwork among all departments, which helps improve our productivity and creates better results at the end.

Wesley: My favorite part about working with Payo is being given opportunities to learn and grow. From starting as an Encoder to now being a Hub Manager, I am proof that you can really grow with Payo.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

Liezl: Merchant and customer satisfaction are our top priorities. We make E-commerce simple and easy by giving quality service at all times, and making sure that we address the needs of both merchants and customers. 

Odessa: Some issues need quick-fix solutions, so I always make sure to attend to any concern as quickly as possible. I also make sure that things are managed properly, and that solutions to our merchants’ problems are always available.

Wesley: As a hub in Central Luzon, we help merchants simplify their processes by taking care of package pick-up, warehousing, and delivery. Ultimately, Payo eases their troubles when it comes to logistics.

8. What’s one thing you want to achieve with Payo this 2022?

Liezl: I hope Payo continues to grow and work with more merchants. I also hope that Payo becomes more established not just in the Philippines, but also worldwide. I believe in Payo, and that we can all grow together!

Odessa: For this year, I want to increase the Cebu hub’s sales and continue to contribute to the growth of Payo.

Wesley: If there’s one thing that I really want to achieve this 2022, it’s more growth for our Pampanga hub. Additionally, I hope we get more opportunities to display its full potential, whether that’s in Warehousing, Pickup and Delivery, or Merchant and Customer Support. 

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today


How to effectively sell your products on social media

E-commerce and social media are a match made in heaven.

More than just connecting and entertaining people, social media can now be used to build brand awareness, attract followers, and generate sales. E-commerce enablers in the Philippines believe that it is high time to integrate social media into selling as more customers use these platforms to research brands and buy products online.

Facebook and Instagram are among the popular platforms that merchants can use for social media selling. But how do you use these platforms to get those sales rolling? Read on to find out!

Stay updated on the latest social media features and tools

In social media selling, you have to be knowledgeable on the tools you can use to sell your products effectively. Facebook and Instagram Live are just some of the easiest ways to connect with your customers in real-time. Aside from the platforms’ Live features, you can also use Facebook Marketplace to promote your products easily; Shopping Tags feature to highlight product photos and videos from your Facebook page; and the Shop function where customers can discover trends and personalized recommendations all in one place.

It pays to be updated on these features and tools so you can better navigate the social media selling world. 

Flaunt your personality

Building brand awareness is one of the main reasons why Philippine E-commerce enablers advocate social media use in E-commerce. Whether you’re using Facebook or Instagram, you can make your existing and potential customers recognize you if your brand has some personality to it. 

For example, insert humor or even lighthearted remarks when you go live selling on Facebook or Instagram to engage with your viewers. But always remember that authenticity matters, especially online. So be sure to show your true self and represent your brand values as genuinely as possible. 

Share User-Generated Content

Customers tend to read several reviews before buying something online. And when these reviews are based on honest opinions and experiences of previous customers, they‘re more likely to trust that your brand delivers on its promises.

As a merchant, you can make the most out of the content created by other customers to drive more sales. Share user-generated content like photos, unboxing videos, and reviews on your social media page. This is a sure-fire way to increase loyalty with your existing customers and add credibility to your brand whenever potential customers visit your social media.

Post content regularly

As you start gaining traction and building a following, you would want to be the go-to choice of your audience. Regularly posting on social media will help you stay visible and relevant online.

Go on Facebook and/or Instagram Live weekly or post photos on your timeline every other day. Update your Facebook Marketplace from time to time to show your latest products. Accompany your posts with eye-catching visuals. Remember — the more original and engaging your content is, the better.

Track and measure your social selling performance

Much like tracking your inventory and adjusting your pick-up schedules, tracking your social media selling strategies is equally important. This way, you can see how your live selling went, or even how a single post on your Instagram page has helped you generate leads and convert them into sales. 

There are several metrics you can measure on social media including Reach, Engagement, Leads, and Conversions. There are also social media analytics reporting tools on Facebook and Instagram that will help you measure these metrics easily.

Work smart and optimize your social media

Social media selling can be a bit overwhelming, especially if you’re a one-man team. The good news is that you don’t have to do everything manually. You can work smart by automating some of the processes on your platforms. There are E-commerce enablers in the Philippines that can help you do this, which in turn can make answering queries and giving customers information on your products faster and easier.

Indeed, social media has emerged as one of the most effective marketing channels to thrive in E-commerce. And for you to grow as a merchant, you have to adapt to it, embrace it, and use it to your advantage.

But while it may be difficult to build your social media presence, Payo can help you with social media selling! 

Payo, one of the Philippines’ top E-commerce enablers, has the right tools to get you started on social media selling. Our range of services, including Marketplace Optimization and Live Customer Support, can give you and your customers a seamless E-commerce journey.

Find the right leads and connect with people on social media with Payo! Sign up now or send us a message at [email protected] to kickstart your social media selling.


Payo Feature: Meet our company’s first employee – Jhoy Villagonzalo!

Payo wasn’t always the E-commerce enabler in the Philippines that it is today. The company actually started out as an online store, one that sold religious items all the way from Israel. Eventually, the company transitioned into a CoD gateway, and then into a solutions provider for E-commerce.

One of the employees that was there for all these transitions is Jhoy Villagonzalo, our Same-day Logistics Lead. In fact, she was Payo’s first ever employee! Learn about her experience through the years, as well as her favorite memories with Payo. 

1. Please tell us a little about your journey with Payo. What year did you start working in the company, and how were your first few months? 

I started working for our CEO, Liron Gross, back in 2014. It was under a different company then, and I started as a Sales Agent. By 2015, I became the Customer Service Manager. Come 2017, the company was renamed to SOW Philippines Fulfillment Inc., better known as Payo, and transitioned from an online store to a CoD gateway. 

I started as a Last Mile Officer in Payo, where I handled the remittances from third-party logistics on a daily basis. I was also in charge of updating our system’s remittances, courier fees, and claims once they were validated by the Finance team.

I’m now the Same-day Logistics Lead, meaning my team and I are responsible for all Same-day deliveries. We always strive to provide excellent service to each merchant from the moment their orders come in to the moment they’re delivered. We also make sure that all their concerns and queries are addressed as efficiently and as soon as possible. This is important especially because Same-day deliveries are time-bound. 

2. What was it like being the company’s first employee? 

I felt privileged and honored to be part of an amazing company, especially as it grew. I was able to test myself and my capabilities when it came to doing work in an industry that was new to me. Payo gave me the chance to explore and maximize my potential, and everyone has been supportive since day one.

I am grateful that our CEO and Co-founder Liron Gross gave me the opportunity to be part of her company and share my ideas and talents here. 

3. How have things changed between your first year in Payo and now? 

A lot has changed, especially within myself. Through the years,  I saw that I slowly became more professional, patient, confident, and eager to learn about the E-commerce industry.

4. What are some ways that the company grew or evolved? 

We used to do a lot of manual processes. One example of this is how we used to manually choose which orders were for Standard Delivery, and which ones were for Same-day Delivery. Now, our online system can easily identify which is which. We’ve leveraged tech and automation to make sure things are faster and easier. 

The company has also become more well-known with local and international online merchants, especially when it comes to providing the best E-commerce services.

5. Which of Payo’s company events do you look forward to every year? Why? 

I always look forward to our team building events. It’s nice to just interact and bond with all the Payo employees from different departments. We always have a lot of fun. 

6. Can you share one of your favorite Payo memories?

I have a lot of favorite memories related to our annual year-end Christmas parties. This is because everyone is excited to participate, and everyone does their best to make the event successful and fun. 

7. How does your work contribute to making E-commerce simple, which is Payo’s goal? 

We offer premium services to merchants who want to provide same-day deliveries in Metro Manila.  We make it a point to monitor all these deliveries from pick-up to delivery, so that we can make sure that our merchants’ customers are happy. Ultimately, we lessen the burdens of our merchants by providing excellent service. 

8. What’s one thing you want to achieve with Payo this 2022? 

I want Payo to find even more success, and I want to hopefully still be a part of that success.

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today


Marketplace marketing strategies that can boost your sales

Online marketplaces like Lazada and Shopee have become a go-to place not only for Filipino consumers, but local and international merchants as well. Seeing the growth in consumer demand in recent years, competition has definitely become more stiff. Merchants now look into different tactics like vouchers, ads, and Marketplace Optimization to effectively reach audiences and ensure continued visibility.

Marketing in online marketplaces may be tricky, but Lazada and Shopee have made it easy even for budding merchants. If you are not as familiar or are in need of a refresher, here are a few Lazada and Shopee marketing tactics that you can explore through their respective in-app seller centers.

Managing campaigns

This marketing tactic on Shopee allows you to nominate different products that you sell, which will then be part of their monthly, holiday, and seasonal campaigns. What you need to provide are photos, accurate descriptions, and prices that are attractive. Since this engagement is free, what will help boost your chances of being selected is making sure that you are willing to offer additional discounts. Similarly, this marketing effort is also applicable on Lazada.

Once chosen, your products will be featured on different in-app and website marketing collateral like banners and promotional emails.

Shop’s top picks

Apart from campaigns, there’s also the seller’s picks where you can choose which products to feature when marketing in different marketplaces. You can highlight a mix of your best-sellers, top-rated, and a few that you want additional promotions on. 

Since you’ll showcase your products with other merchants’, make sure to feature your best product photos! This will help you catch the consumers’ attention. This marketing option is available on Lazada as well as in Shopee.

Discount promos and personalized vouchers

What’s nice about marketing in marketplaces is that they allow merchants to customize their own vouchers free of cost. You can be creative when it comes to curating your vouchers and how you want to offer them. Available exclusively to your shop, you can provide discount vouchers or free shipping when customers reach a minimum purchase.

Apart from vouchers, you can also opt for discount promos, which consumers can use for a limited time. Since this will only be available for a short period of time, best to consider increasing the discounts to attract more buyers.

Flash deals and sales

Similar to campaigns and top picks, you can also nominate your products to be part of flash deals. These sales only happen for an hour or two, and are highly popular among Filipinos. To participate, what you need to have is a good chat performance and shop rating, a high fulfillment rate, a low late shipment rate, and no penalties.

Now this is where Lazada and Shopee differ. You can host flash deals sales on both Lazada and Shopee for free as long as you are able to fulfill the requirements needed. If you choose to do marketing through Shopee, you can also host flash deals right in your own shop through its seller center. But for a bigger impact and more chances of making a sale, best to pursue the sitewide flash deals.

In-app and website advertisements

Unlike the previously mentioned marketplace marketing tactics, this one would entail cost. Investing in advertising will surely help you improve your marketing strategies for Lazada and Shopee. Your brand and products can be featured in the platforms’ search tab when consumers type in specific keywords. Your products can also come up as part of related products, and are given priority compared to others.

Marketplace optimization

It may seem tedious and intimidating to do additional marketing in marketplaces. Good thing Payo offers Marketplace Optimization, a holistic solution that caters to sellers who want to focus their efforts on the country’s top marketplaces. This service includes setting up your presence in these platforms, marketing and management strategies, and even logistics. Ultimately, it can help increase your brand visibility and performance in online marketplaces like Lazada and Shopee.

Read Next: Ultimate Guide to E-commerce Marketing in the Philippines

Apart from this, Payo also has other services that create a seamless shopping experience from cart to delivery. Whether you need Live Customer Support, Fulfillment, Last Mile Management, or Cash on Delivery Integration, they’ve got you!

Want to learn more about effective marketplace strategies? Sign up with Payo today or send us a message at [email protected]. Let’s elevate your online marketplace gaming!


Payo Feature: Discussing the endless evolution of tech with Eric Adolfo

To say that technology is everywhere is an understatement. It has become a valuable necessity, especially in recent years, one that greatly contributes to the E-commerce industry. Merchants, customers, and E-commerce enablers in the Philippines have all seen how tech optimizes business operations and makes everything easier. The question these stakeholders now have to answer isn’t whether or not they should be open to tech, but how they can take advantage of it.

To discuss how Payo plans to leverage recent tech innovations, we talked to Eric Adolfo, Payo’s new Chief Technology Officer. 

1. Please tell us about your journey with Payo. How have your first few months been?

Prior to Payo, I’ve experienced being a Chief Technology Officer (CTO) for another company. As Payo’s new CTO, I can say that the adjustment to the role was really smooth. Also, the former CTO of Payo did a great job in properly endorsing me to the different Payo team, vendors, and partners.

I decided to join Payo because of their excellent work culture, hardworking team, and approachable leaders. We support one another to create dynamic synergy, and we also thrive and grow with each opportunity we encounter. I am honored to be part of the Payo team.

2. Can you walk us through your main responsibilities as the new CTO?

As the new CTO, I oversee all the projects that the development teams are working on. I ensure all technology practices adhere to regulatory standards, and I set up the vision for how technology will be used in the company.

Most of the time I ensure technological resources meet the company’s short and long term requirements. I discuss these with Payo’s leaders. I also make sure that we stay on top of technology trends and development. Ultimately, it’s my responsibility to drive innovation in Payo.

3. Does the ongoing pandemic affect the way you work or go about your responsibilities?

The ongoing pandemic sparked a lot of changes for businesses and people, and there are both pros and cons to the new normal we’re experiencing. On the brighter side, the work from home and hybrid work setup allows us to work from anywhere, plus I’ve noticed that this setup doesn’t interfere with the team’s productivity. Instead, it allows us to go about our tasks without having to deal with long travel times or traffic congestions, which can exhaust a lot of us. We do our job better this way, and I’m happy to have leaders that are understanding enough to provide us this work option.

4. Many see the pandemic as the catalyst for the rapid tech evolution we’ve been experiencing. Is this something you agree with? 

Yes. The pandemic brought to light a lot of gaps with how people have usually done things, especially when it comes to manual services. This opened up a lot of opportunities in the tech industry to innovate, especially in logistics. Moreover, these are the opportunities that Payo wants to explore, especially when it comes to streamlining merchant processes and improving customer experience.  

We want to use all of the available and relevant new technologies to help us improve our services. We plan to do this hand in hand with the growth and development of tech as a whole.

5. What are your predictions for tech and logistics in the coming years?

There are a lot of things going on with technology, especially tech in logistics. Most logistics companies are now looking to offer other services such as online platform creation, social media management, and even marketing.

This applies to Payo, and we’re working on several projects right now that will be the first of their kind here in the Philippines. Various technologies like data science, blockchain, IoT, and Metaverse will help us towards that journey. 

6. How do you plan to optimize Payo’s processes? What areas are you looking to focus on?

There’s a lot of automation that we want to implement in Payo. These do not just involve merchants and customers – We are also doing improvements in the internal processes of the company. 

I’ve spoken with the other teams like Sales, Operations, Customer Service, Marketing, and Finance. We are in the process of pinning down the pain points that we are currently experiencing. This is the first step to optimizing the company – analyzing our processes and seeing what can be improved.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

We believe that online selling shouldn’t be hard, and that every Filipino deserves to get their order faster and cheaper. Automation through innovation in tech can help us achieve that. That’s why we’re constantly experimenting on how tech can make the entire E-commerce process easier for everyone.

Also, this would not be possible without the hard work, cooperation, and dedication of every member of our tech team. The legacy of the previous leadership is something worth continuing, so I will make sure that our team will pave the way to achieving our company goals.

8. What’s one thing you want to achieve with Payo this 2022?

I want Payo to seamlessly adapt to the ever-changing opportunities in the market. One way to make sure that this happens is to make Payo a one-stop shop for different E-commerce solutions. That’s a direction that I’m really looking forward to taking.

Using the different technologies available out there in the market, I’m confident that we can achieve this. We are still on our way to becoming that, but as long as our teams have one common goal in mind, we will make this a reality. 

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today


Payo Feature: Learn about Payo’s new Marketplace Solution with Kim Casaje

If you’ve visited websites such as Lazada, Shopee, or Zalora, then you’ve experienced being on an online marketplace. Marketplaces have grown tremendously in the past few years, especially with how reliant customers are now on E-commerce. 

Because Payo is one of the leading E-commerce enablers in the Philippines, the company wanted to introduce a new solution dedicated to helping online merchants thrive in local marketplaces

In this feature, Kim Casaje talks about this solution and her experience so far as Payo’s Head of Marketplace.

1. Please tell us a little about your journey with Payo. How was your first few months like? How long have you been with the company now?

I joined Payo in November 2021, so I’ve been with the company for roughly three months. I have come to love Payo’s work culture and environment. Business Development, Marketing, and Operations helped me tremendously even with the work from home set-up. I’ve never felt alone even if I’m currently the only member of the Marketplace department.

2. What enticed you to join the company and get into E-commerce? 

I’ve worked with some E-commerce companies in the past, and I’ve seen how fast E-commerce has grown here in the country. It has also helped a lot of businesses become more efficient and improve their processes. 

The mission of Payo is to uplift the E-commerce industry and continuously improve online selling processes was what enticed me to join the company. It is fulfilling to help merchants make better decisions and scale their businesses through Payo’s solutions. 

Additionally, joining Payo means I get to work for a company that shares the same passion and beliefs that I have in life; one that challenges me, stimulates me, and inspires me to give back to the community. In this case, that means helping merchants and their customers.

3. Payo has officially launched its Marketplace Optimization solution. Can you tell us more about it?

Our Marketplace Optimization solution was created for local and international merchants who want to focus on selling their products across the country’s top online marketplaces. These include Lazada, Shopee, and Zalora. 

Our solution offers a holistic approach that gives merchants a competitive edge when it comes to attracting customers in these marketplaces. Ultimately, we want to help them penetrate various marketplaces, expand their customer base, and reach their brand and profit goals. 

4. How does it feel being the point person for this completely new solution?

It has been very fulfilling. Even if I felt a bit of pressure in the beginning, I’ve been fortunate enough to work with Payo’s other teams. Their help has been essential in launching this solution and setting our marketplace goals. Furthermore, they inspire me to do my very best.

5. What was the most challenging aspect of launching this service? How about the most rewarding aspect?

The most challenging aspect of launching our Marketplace Optimization solution was having self-doubt. This was inevitable, at least in the beginning, since I was working alone. The feeling slowly crept up on me and I felt like the service wasn’t growing as fast as I wanted it to. 

Overcoming my self-doubt was definitely rewarding, which I was able to do with the support of the other departments. It helped me focus on the work at hand, and it made me feel optimistic about achieving our marketplace goals. 

6. Why is it important for E-commerce merchants to have access to Payo’s Marketplace solution? 

Now is the best time for merchants to be part of local marketplaces since there is enormous growth in the digital space, especially considering that each marketplace has its own infrastructure. Selling on platforms like Lazada and Shopee would definitely scale their online presence.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

My work reduces the complexity of E-commerce for merchants. We are here to help them by providing end-to-end support. Our goal is for each merchant to be able to sit back and relax while their marketplace store grows.

8. What’s one thing you want to achieve with Payo this 2022?

One thing I want to do with Payo this 2022 is to fulfill our goal of being the official partner of Philippine marketplaces. I also want to help both local and international merchants thrive across different marketplaces, and help them grow by at least 50%. 

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today


Payo Feature: Meet June Cloma, Payo’s new Managing Director!

As one of the leading E-commerce enablers in the Philippines, Payo has always strived to make E-commerce simple for merchants and their customers. That’s why it has continuously evolved over the years, from starting as a CoD payment gateway to now being an established holistic solutions provider. 

This growth is only possible through the dedication and commitment of Payo’s team, which is why we’re launching our very own Payo Feature series! This is where we put the spotlight on our team members and ask them to share how their stay at Payo has been.

For the series’ first feature, we had the opportunity to talk to June Cloma, Payo’s new Managing Director. 

1. Please tell us about how your journey with Payo started. How was your first few months like?

I’ve been with Payo for a year and a half now, and the first few months were admittedly quite challenging. I had to adjust to a new job while the pandemic was at its peak. We had very tight lockdowns, and several businesses were closing down. 

As Payo’s Chief Operating Officer, I had to get things rolling fast in order to hit our targets. It took some time at the beginning, but with our goals in mind and a few adjustments in the process, things started to move according to plan. Eventually, we were able to complete our projects on time. Overall, the start of my Payo journey was both a challenging and rewarding experience.

2. What does a usual day at work look like for you?

I first make myself a cup of coffee to get my morning dose of caffeine. I then make it a point to answer messages and emails. After that, I’ll go over and check some reports. I also attend the meetings I have throughout the day, and I dedicate time to make sure that everything is going smoothly with my team’s operational activities. This is more or less what I do everyday. 

3. You recently got promoted to Payo’s Managing Director. How has that been for you?

It’s exciting and challenging at the same time. I’ve been handling operations for a long time now, and it’s been my comfort zone. This time around, I get to collaborate with other functional areas of the business and have more of an impact in shaping the company’s future and growth, so it’s a big responsibility. But I’m very grateful to have this opportunity. 

4. How do you overcome challenges as the company’s Managing Director?

It all boils down to not giving up no matter how challenging things get, and knowing that there’s always a solution. Another thing that keeps me going is knowing that the work I do contributes to the common good. E-commerce truly is the future, and presents huge advantages for Filipino consumers. The more we work toward Payo’s goals, the more inclusive E-commerce becomes, meaning more of our fellow kababayans will benefit from it.

5. How does working amid a pandemic affect you? 

It was tough at first, but after a while I eventually adjusted to working in this setup. I actually work on-site if possible because I feel more productive, and there’s nothing like being at the Payo office. Though I do understand that others prefer to work from home.

I think it’s important to strike a balance between working from home and working on-site once the situation permits it. By adapting to this new normal way of working, we can continue being productive. 

6. What is your favorite part about working at one of the Philippines’ leading E-commerce enablers?

Aside from knowing that what I do contributes to driving E-commerce in the country, my favorite part is working with the amazing people in the company. 

7. How does your work contribute to making E-commerce simple, which is Payo’s main goal?

My designation lets me work with shareholders and set the direction our company must take to achieve our objectives. It’s also important that I oversee how our initiatives will be executed.

There are a lot of opportunities to make the end-to-end process of E-commerce simpler, whether it’s in Warehousing, Last Mile Management, or Customer Support. That’s why we focus on finding key solutions to the problems that merchants and customers encounter.

8. What’s one goal that you want to achieve with Payo this 2022? 

I’m excited to expand Payo’s operations so that we can serve more merchants and customers this year. 

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today


Wins, challenges, and learnings: a look back at Payo’s 2021

2021 was, more than anything, a year of big change. This was evident in global and local events, the E-commerce industry, and our very own company – Payo. 

As the leading E-commerce enabler in the Philippines, we adapted and changed with the times. We found ways to turn challenges into opportunities, especially when it came to helping our merchants. To better illustrate the different ways our company evolved this year, we asked our CEO and six other Payo team members to share their thoughts on 2021 as a whole.

2021 in a nutshell

When it comes to how the E-commerce industry has grown, Payo CEO Liron Gross shared that online shopping transitioned from being an option to an essential. She believes that E-commerce is here to stay, even after the pandemic ends. “COVID-19 brought this cloud of uncertainty, but amid that, you can see how E-commerce established itself as a primary way for customers to shop,” she said. 

To address this transition, Payo took its logistics strategy and fulfillment service in the Philippines to the next level, mainly by putting up multiple warehouses across the country. This helped our merchants reach customers nationwide with ease.

As Payo expanded its operations, its team also grew. For Multimedia Designer Anjeli Celaje, this helped her focus on the work she wanted to do. “I think this year has been my most productive one yet, especially since the Marketing team has grown. All of us came together and planned where we wanted to take the brand. As an artist, I finally got to work on materials that have a positive impact on the company.”

The challenges along the way

If there’s one thing that was certain for 2021, it was change. And with change sometimes came challenges. Customer Service Manager Herbert Concina experienced this when his team was reduced to nearly half its size. However, that didn’t stop the Customer Service team from powering through. “We had less manpower, which meant making some adjustments as a team. Still, we were able to hit our department target, which shows that teamwork and communication are essential when it comes to overcoming challenges.”

Similarly, Billing and Collections Head Lea Anyayahan saw how change could make things more difficult. With the pressure to shift to hybrid offices, her team did their best to find a setup that works best for them. “My team isn’t used to working remotely. We were used to working the ‘old school’ way, meaning a lot of manual processes and physical documents,” she shared. “But as time passed, we adapted and overcame the challenges of this new normal. This eventually helped us improve our processes.” 

Our moments of success

Despite some challenges, Payo also experienced many wins and hit many milestones this 2021. Beyond our company’s growth in numbers, Payo gradually made a transition into something more holistic over the past year. “Payo now has a much stronger business model. Add this to the IT improvements we made and the establishment of our Marketing team, and you get a much more efficient and reliable company,” shared Jean Rollon, Payo’s Office Manager. 

Our CEO Liron also put emphasis on how our merchants’ growth has been one of the biggest indicators of Payo’s success. 

“We have seen just how much our merchants can grow with us, and it’s amazing because our merchants’ wins are also ours,” she said. “Some merchants would start with just a few orders in a week, and then seven or eight months later they’re shipping hundreds of orders on a regular basis. I definitely feel that any time something like that happens, it’s also the company’s win.”

Hopes for the new year

As our team says goodbye to 2021, we look forward to what 2022 has in store for us. Senior Data Scientist Brent Carbonera is most excited about executing projects that his department has worked on for the past year. “I foresee even more growth for Payo in 2022. This year, we focused on building a solid foundation for analytics. Next year, we will leverage this to deliver better and more relevant insights to the organization. We have a lot of things planned for 2022 that will surely have an amazing impact on Payo and its merchants,” he said. 

And amid the different plans that our departments have for the coming year, there’s one hope that persists – that we can finally get past the COVID-19 pandemic. Business Development Manager Tristan Gomez shared this sentiment in his message for the team. “I just want to tell the Payo team that I’m thankful to be part of this family. I hope things continue to get better so that I can share my passion and energy with everyone in person. That would be really fun!” 

Ultimately, 2021 taught us countless lessons and pushed us to constantly innovate. As a team, we’re excited to continue making E-commerce simple and easy for merchants this coming 2022 and beyond. 

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The role of social media in E-commerce

Social media has come a long way. From just connecting people, it now plays a crucial role in the decision-making of both individuals and organizations. It holds incredible power because when used aptly, it can drive change, spur movement, and even revolutionize the way you do things.

In the E-commerce landscape, social media gives a competitive advantage to every business that embraces it. When embedded in E-commerce strategies and backed with E-commerce automation, social media can be influential enough to allow customers to discover brands and even affect their purchasing decisions.

According to Sprout Social, consumers continue to engage with a brand in various ways after following that brand on social media. 91% percent visit the brand’s website or app, 89% will buy from the brand, and 85% will recommend the brand to a family or friend. And with over 4.20 billion social media users around the world, it’s no wonder why social media is crucial to the success of an E-commerce merchants.

With this you might be thinking: what can social media do for your online business? 

Create awareness for your brand and drive traffic to your E-commerce site

In a consumer journey, attracting customers to your website is the first step. And how do you do it these days? Through social media. Various social media techniques and platform features will allow you to create traffic to your account and boost your site’s online presence. You just need to have the patience to explore and experiment on what social media content works for your customers.

Increase engagement with your target audience

Through various platforms, you can enhance your brand’s discovery with interactive and shareable social media campaigns, such as group discounts, contests, raffles, and games. The more you engage with your market, the more you can turn your page into a community!

Help collect market sentiments almost instantaneously

Because your social media pages are channels for communication, you can easily know the perception of your audience on your products or services through comments and direct messages. And yes, knowing what they are saying about your business in an instant is an extremely useful source of insights. Eventually, you can earn your customers’ confidence and loyalty because you already know how to serve them better.

Should you embrace social media for your online business in PH?

According to We Are Social, Filipinos are still the world’s biggest consumers of social media, spending an average of 4 hours and 15 minutes per day using social platforms. Having a strong social media presence is essential to attract this traffic, boost your sales, and retain customer loyalty. And it would be a mistake if you haven’t gone social to market your products and services.

Once you’re ready to include social media in your strategy, you can then explore how to automate E-commerce processes. E-commerce automation makes your work easier and your tasks more manageable because you have innovation working for you. Without it, it will be harder to reach your market, and some processes will be longer and more exasperating for both you and your customers.

To meet your customers’ expectations, you’re going to need help. Let Payo assist you with your E-commerce automation needs! We’ll help you optimize your operations, cut down on costs, and avoid manual errors.

With Payo, you can sell your products in the Philippines while providing a seamless E-commerce experience to countless customers. 

You can learn more about our services by sending us a message at [email protected], or you can sign up with us today!