What’s live selling, and why is it so popular?

When you hear about live streaming, what usually comes to mind are gamers speedrunning tasks or celebrities doing live Q&A. But what about live selling? The rise of E-commerce has not only seen a shift in consumer behavior, but also in selling tactics and approaches. One of them is live E-commerce, where cash on delivery in the Philippines really comes handy.

Live E-commerce, better known as ‘live selling’ in the Philippines, is another way of selling your products as if you were a sales promotion agent in the mall or a store. Done in various social media platforms, merchants can sell a variety of items like clothes, toys, books, and houseware from a span of an hour to about five to six hours straight via a live video stream.

According to Techcrunch, livestream E-commerce started in China in the last few years. In 2019, 265 million Chinese online shoppers made purchases on livestream. This number almost doubled in 2020, with an estimate of 560 million people.

Live selling in the Philippines has also seen a quick spike in terms of patrons. According to livestream shopping company Shoppertainment Live, Inc., they have seen a 200% growth year on year with a conversion rate of 2% to 10% every hour.

But why have Filipinos taken a strong liking to live selling both as consumers and as merchants? Find out here!

Why is Live Selling so popular in the Philippines?

Everyone’s online

Because of the pandemic, almost everyone has migrated to the digital space for their needs be it personal, work, or even home-related. Since both consumers and merchants have zero or limited access to physical stores, they also turn to the virtual marketplace, including live selling.

In-person-like shopping experience

The absence of physical stores has led to a bustling digital marketplace. With live selling in the Philippines, consumers have an opportunity to examine the products being sold similar to how they would do it in stores, only this time it’s through their phone or desktop screens. 

They can also ask the merchants questions about the quality, price, delivery mode, and even cash on delivery as a payment option, and they would get real-time answers.

Better promos and discounts

While E-commerce sites offer great deals and promos, merchants can sell their products at more affordable rates to entice customers to buy from their store during live selling sessions. From having bundles or even big discounts, Filipinos surely benefit from this experience.

Thrill of the game

Live selling can also be competitive among customers, especially when hot items are being sold. Such is the case for toys and other products that have limited quantities or limited time offers. 

By simply keying in ‘mine’ plus whatever code the merchant says, an item is already yours upon acknowledgement. This makes it all the more rewarding, especially when several customers are eyeing the same item. Some merchants also do live bidding, especially for rare finds.

What’s great about live selling in the Philippines is that almost anyone can do it. 

Whether you are a small-time business who’s operating at home or a large-scale enterprise, as long as you have products to sell, you will surely make a sale once you find your market.

What is Live Selling?

Live selling is a modern e-commerce method where sellers showcase and sell products in real-time through live streaming. It combines the interactivity of live broadcasts with the convenience of online shopping.

Why It Matters

Imagine watching your favorite TV shopping channel, but with the added benefit of instant interaction. You can ask questions, get immediate answers, and even see product demos on the spot. That’s the magic of live selling.

How It Works

  1. Platform Selection: Sellers choose a platform suitable for their audience. Popular choices include Facebook Live, Instagram Live, and dedicated e-commerce platforms like LazLive.
  2. Broadcast: The seller goes live, presenting products and engaging with viewers.
  3. Interaction: Viewers can ask questions, request close-up views, or even haggle prices.
  4. Purchase: Once convinced, viewers can make instant purchases, often through integrated payment systems.

Top Platforms for Live Selling in the Philippines

Choosing the right platform for live selling depends on your target audience, product type, and personal comfort with the platform’s features. Whichever you choose, remember to engage, interact, and most importantly, have fun while selling!

1. Facebook Live

Facebook Live is a feature on Facebook that allows users to broadcast videos in real-time to their followers.

Why Use It?

Tips for Beginners:

  • Schedule Broadcasts: Announce your live sessions in advance to gather more viewers.
  • Engage with Comments: Interact with your audience by answering questions and acknowledging comments.

2. Instagram Live

A feature within Instagram Stories, Instagram Live lets users stream video content to their followers.

Why Use It?

  • Younger Demographic: Instagram is popular among millennials and Gen Z.
  • Visual Appeal: Perfect for visually appealing products like clothing or art.

Tips for Beginners:

  • Use Filters: Enhance your video quality with built-in filters.
  • Collaborate: Host joint live sessions with influencers or complementary brands to expand reach.

3. LazLive on Lazada

LazLive is Lazada’s integrated live streaming feature, allowing sellers to showcase products directly within the app.

Why Use It?

  • E-commerce Integration: Seamless transition from viewing to purchasing.
  • Regional Reach: Lazada is a major e-commerce player in Southeast Asia.

Tips for Beginners:

  • Offer Flash Sales: Limited-time offers can drive immediate purchases.
  • Utilize Lazada Promotions: Take advantage of platform-specific promotions to boost visibility.

4. Shopee Live

Shopee Live is Shopee’s in-app live streaming feature, designed to enhance the shopping experience.

Why Use It?

  • Direct Sales: Integrated shopping cart for instant checkouts.
  • Growing Popularity: As of 2023, Shopee is a leading E-commerce platform in Southeast Asia.

Tips for Beginners:

  • Engage with Shopee Coins: Reward viewers with Shopee Coins to encourage purchases.
  • Highlight Exclusive Deals: Promote live-only discounts to attract and retain viewers.

5. TikTok Live

TikTok Live allows users to stream real-time videos to their followers on the TikTok platform.

Why Use It?

  • Young Audience: TikTok targets Gen Z and younger millennials.
  • Viral Potential: High chance for content to go viral.

Tips for Beginners:

  • Use Trending Hashtags: Increase visibility.
  • Engage with Challenges: Participate in or create trending challenges to attract viewers.

6. YouTube Live

YouTube Live offers real-time streaming, making it suitable for product launches and tutorials.

Why Use It?

  • Diverse Audience: YouTube caters to a wide range of demographics.
  • Monetization Options: Super chats allow viewers to pay creators during live streams.

Tips for Beginners:

  • Schedule Streams: Notify subscribers in advance.
  • Engage with Super Chats: Acknowledge and thank viewers who use super chats.

Setting Up for Live Selling

Setting up for live selling is a blend of technical setup and presentation. With the right tools and a bit of preparation, you can create an engaging and professional live selling environment.

Step 1: Choosing the Right Platform

The platform you choose sets the stage for your live selling journey. It’s where your audience meets your products.

Factors to Consider:

  • Audience Demographics: Platforms like Instagram and TikTok cater to younger audiences, while Facebook and YouTube have a broader demographic reach.
  • Product Type: Visual platforms like Instagram are great for fashion, while YouTube might be better for detailed product demos.
  • Ease of Use: Some platforms offer integrated e-commerce features, making the buying process smoother.

Research each platform’s user base and features. Consider where your target audience spends most of their time online.

Step 2: Equipment and Setup Essentials

Quality equipment can significantly enhance the viewer’s experience, making your products more appealing.

Camera and Microphone

  • Camera: A clear video feed is crucial. While smartphones offer good quality, consider investing in a dedicated webcam or DSLR for better clarity.
  • Microphone: Clear audio ensures your audience understands product details. Opt for a clip-on mic or a standalone microphone for better sound quality.

Test your setup before going live. Ensure there’s no lag, and both video and audio are clear.


  • Importance: Good lighting can make products look more appealing and professional.
  • Options: Ring lights are popular for live selling due to their even illumination. Alternatively, softbox lights can also provide a professional look.

Position lights at a 45-degree angle to your face to avoid shadows. Adjust brightness to suit your environment.

Background and Ambiance

  • Background: Choose a clean, uncluttered background. Consider using backdrop stands or themed backgrounds relevant to your products.
  • Ambiance: Add elements like plants or art pieces to make the setting more inviting.

Ensure your background isn’t distracting. The focus should always be on you and your products.

Step 3: Inventory Management and Display

How you manage and display your products can influence purchasing decisions.

Key Points:

  • Organization: Keep products organized. Use shelves or tables to display them.
  • Product Tags: Label products with price tags and details. This helps viewers identify and inquire about products quickly.
  • Restocking: Ensure you have enough stock. Running out of products during a live sale can be a missed opportunity.

Keep a list of products you’re showcasing. This helps in providing quick information and managing sales efficiently.

Best Practices for Live Selling in the Philippines

Live selling is a blend of presentation, interaction, and salesmanship. By following these best practices, you can ensure a successful and rewarding live selling experience.

1. Engaging with the Audience

Engagement is the heart of live selling. It’s the bridge between you and potential customers.

Key Points:

  • Active Interaction: Respond to comments and shout out to viewers joining the stream.
  • Q&A Sessions: Dedicate time to answer product-related questions.
  • Polls & Quizzes: Use them to gather feedback or simply entertain.

Keep the energy high. Your enthusiasm can be contagious and can drive sales.

2. Pricing and Promotions

Competitive pricing and timely promotions can boost sales significantly.

Key Points:

  • Transparent Pricing: Clearly display product prices to avoid confusion.
  • Flash Sales: Offer limited-time discounts during the live session.
  • Bundling: Group related products together at a discounted rate.

Research competitors’ prices before setting yours. Ensure you offer value while maintaining profitability.

3. Handling Inquiries and Comments

Addressing inquiries promptly can be the difference between a sale and a missed opportunity.

Key Points:

  • Immediate Response: Aim to answer questions as they come in.
  • Pin Important Comments: Highlight frequently asked questions or important information.
  • Manage Trolls: Stay professional. If someone is disruptive, consider blocking or muting them.

Prepare a list of anticipated questions and their answers. This helps in providing quick and consistent responses.

4. Building Trust and Credibility

Trust is the foundation of any successful sale, especially in a virtual environment.

Key Points:

  • Live Demos: Showcasing products in action can alleviate doubts.
  • Testimonials: Share positive reviews or feedback from past customers.
  • Authenticity: Be genuine. Avoid overhyping products.

Consider offering a return or exchange policy. This reduces purchase hesitations and builds trust.

5. Managing Sales and Transactions

Smooth transactions ensure a positive shopping experience for your viewers.

Key Points:

  • Integrated Payments: Use platforms that allow instant purchases during the live session.
  • Clear Instructions: Guide viewers on how to make a purchase.
  • Order Confirmation: Acknowledge purchases during the live to instill confidence.

After the live session, send out confirmation emails or messages with order details to reassure customers.

Key Challenges in Live Selling

While live selling offers numerous opportunities, it’s not without challenges. By anticipating these hurdles and preparing accordingly, you can navigate the world of live selling with confidence and success.

1. Internet Connectivity Issues

A stable internet connection is the backbone of live selling. Any disruption can hinder the shopping experience.

Key Points:

  • Dropped Streams: Weak connectivity can lead to interrupted broadcasts.
  • Lagging Video: Slow internet speeds can result in video delays, causing miscommunication.

Invest in a reliable internet connection. Consider having a backup connection or mobile data ready. Regularly test your speed before going live.

2. Competition and Market Saturation

The popularity of live selling means more sellers are vying for attention.

Key Points:

  • Increased Competition: More sellers lead to a fight for the same audience.
  • Differentiation Challenges: Standing out becomes harder as more sellers offer similar products.

Carve out a niche for yourself. Focus on unique products or selling points. Regularly analyze market trends to stay ahead.

3. Handling Negative Feedback and Trolls

Not all feedback will be positive, and not all viewers will be supportive.

Key Points:

  • Negative Comments: Some viewers might express dissatisfaction or critique.
  • Trolls: Some users intentionally disrupt streams with irrelevant or harmful comments.

Stay professional. Address genuine concerns and consider using moderation tools to manage disruptive viewers. Remember, every comment is an opportunity to showcase your brand’s values.

4. Ensuring Product Quality and Delivery

The promise of live selling is immediate transparency, but post-purchase, quality and delivery become paramount.

Key Points:

  • Product Expectations: What viewers see should match what they receive.
  • Delivery Delays: External factors can lead to delivery issues, affecting customer satisfaction.

Regularly inspect your inventory for quality. Partner with reliable delivery services and provide customers with tracking information. Clear communication can mitigate potential dissatisfaction.

Luckily, Payo is here to support you on your live selling venture no matter what size your business is. In need of Warehousing and Fulfillment or Customer Support? You can count on Payo to assist you on these live selling essentials, especially if you want to offer cash on delivery here in the Philippines

Want to level up your live selling game? Sign up with Payo today or send us a message at [email protected]. We’ll get in touch with you soon!


Here are the different types of E-commerce platforms in the Philippines

E-commerce in the Philippines has grown exponentially in recent years, especially during the pandemic. This is evidenced by hundreds of online stores being launched every day. Looking into different E-commerce platforms in the country for this type of business is crucial if you want to take your business to new heights.

If you want to know more about the types of E-commerce platforms in the Philippines, you’re on the right page. In this guide, we’ll round up the types of E-commerce platforms you can take advantage of.

What Is an E-commerce Platform?

An E-commerce platform is an end-to-end solution that enables the process of buying and selling services and products over the internet. 

There are various types of E-commerce platforms available locally, and each type offers its own unique set of benefits. 

The major purpose of these platforms is to help entrepreneurs have a functioning online store where their target customers can easily purchase their offers.   

Types of E-commerce Platforms in the Philippines

The Philippine E-commerce industry grows at a compounding rate year on year, and so does the list of E-commerce platforms available in the country.

To stand out among your competitors, you must know your options and the different types of E-commerce platforms in the Philippines. These platforms, depending on your needs, could make E-commerce easier for you.

So how do you identify which E-commerce platform would best serve your purpose? Let’s break down each type!

Self-Hosted Website

This type of E-commerce platform requires merchants to host or pay for the domain of their website to market products. It could be a little tricky for newbies in E-commerce in the Philippines because managing your website means you’ll be the one updating, maintaining, and fixing it. 

On the other hand, some merchants hire web developers to handle the initial process of building the site. The merchant then has the choice of managing their website on their own once it’s up and running. 

This platform is perfect if you are a tech-savvy merchant who wants full control over your platform. Since you’ve built it, you have the flexibility of what appears in your store. Plus, you’re not limited in customizing it and you can include anything you like on your site.


  • You will save on monthly costs
  • You will have total control over your website 
  • You can choose the exact services you want for the website
  • You can monetize it
  • You can easily build brand trust
  • The SEO capabilities is topnotch


  • You constantly need to update the website
  • The initial setup cost is high
  • You are in charge of the security
  • You need to manage the site in case it goes down
  • It is time-consuming to set up 

Social media platforms 

E-commerce is not new to social media. It already has a significant presence across different platforms such as Facebook, Instagram, Tiktok, and Pinterest. It makes sense to use it as an E-commerce platform in a country with over 89 million active social media users. 

Facebook and Instagram offer a conducive space for E-commerce merchants in the Philippines. Many have been using these social platforms to connect with their customers for a while now. You can also create shoppable content in the form of videos, photos, and articles that will allow your customers to add to items they’re viewing into their carts. 

There is also the convenience of live selling, where you can give your customers a whole new level of online shopping experience. And setting up Facebook Shop or an Instagram Shop gives you the advantage of built-in solutions for advertising, selling, and customer service.


  • There is little to no setup cost
  • It is easy to advertise
  • You can reach more audiences 
  • It’s a great additional channel to sell your products
  • You can build a community on your brand


  • There is limited flexibility
  • The competition is high
  • You need to focus more on your products than your brand


If your target market includes people within your vicinity, Facebook Marketplace can be your ultimate E-commerce platform. This is an in-app destination where people can browse, discover, and buy items easily. 

On Facebook Marketplace, customers can purchase items directly on the listing, and these items are usually covered by Purchase Protection. 


With the Instagram marketplace, businesses like you can easily tag your photos and reels with product links. Therefore, audiences don’t need to head over to your website to know the details of products. 


This is a fast-emerging marketplace that Filipinos love thanks to its voucher-stacking features. On TikTok shops, brands can display products for sale and showcase them through videos. TikTok also makes it easier for you to work with affiliates and go viral. 


This platform offers video creators the ability to market their works to various audiences. It is in the same category as video streaming services. 

Online Marketplaces 

The steady rise of online marketplaces has reached the Philippines’ E-commerce industry in no time. Online marketplaces are advantageous for merchants looking for ways to scale their businesses. Platforms such as Shopee and Lazada allow you to sell products without setting up your own online store.

Also, it provides a flexible business opportunity for merchants with relatively low start-up costs. Through online marketplaces, you can reach more customers globally if you are selling items under homeware, fashion, sporting, and pets’ needs categories. 

But online marketplaces can be challenging for merchants, too. As there are a lot of products and stores displayed with yours, it is tricky to stand out from the competition. It’s very important to create a satisfying shopping experience to attract loyal customers who will become your very own brand ambassadors.


  • You can easily reach a wide audience 
  • It provides a seamless customer experience
  • There’s a low barrier to entry
  • You can make it big fast


  • The competition is high
  • There are limitations to how you can showcase your branding 
  • Marketplaces may charge a high commission on orders
  • You may experience payment delays


Shopee is one of the most used platforms by Filipinos. It gives your customers an easy, fast, enjoyable, and secure online shopping experience. Brands that offer tons of products can take advantage of Shopee, especially if they want customers to enjoy seamless order fulfillment. This platform gets around 72 million monthly web visitors in the country. 


Lazada is another leading E-commerce platform in the Philippines. It provides customers with a great shopping experience that covers a wide array of product categories such as gadgets, fashion, food, appliances, and many more. Lazada gets over 37 million monthly visitors from the Philippines.  


When it comes to fashion, Zalora is the leading marketplace in the country. It carries tons of local and international fashion brands, and the platform is well-designed to make the customer’s experience easier and more convenient. 


Carousell is another marketplace in the Philippines. What sets it apart from its competitors is it focuses on secondhand goods and vintage items in a myriad of categories such as fashion, gadgets, cars, and even properties. 

E-commerce website builders

Want to impress your customers with a beautiful and seamless site without the hassle of building one from scratch? Website builders are your best way to go.

This type of E-commerce platform is by far among the easiest to navigate even if you’re new to online selling. Website builders are perfect if you want to create your page fast. There are many easy-to-use website builders for online stores that can help you stand out like Shopify, WooCommerce, Wix, and many more. Most site builders feature drag-and-drop page editors, as well as plug-ins to manage orders, shipping, and more. 


  • You can enjoy better flexibility
  • It is easy to set up
  • You don’t need coding or design skills to set it up
  • Most website buildings are already mobile responsive


  • The monthly cost will add up over time 
  • Customer support may be poor
  • You can’t have full control over the design
  • There are SEO limitations


This is a subscription-based software that lets you set up your online store and sell your products in an easy way thanks to its streamlined dashboard. 

Shopify fees start at $29 per month, and you get to enjoy business management tools like sales and inventory tracking, customer accounts, reporting, shipping, and marketing. If you want to expand your toolkit, you can take advantage of hundreds of Shopify apps.


This is an open-source and customizable E-commerce platform that is built on WordPress. When you add this plug-in to your WordPress site, you can set up your new store in just minutes. It also makes it easy for businesses to secure payments, set up your shipping options, and customize your store needs for free.


Wix is a very popular website-building platform. It offers tons of capabilities and E-commerce functions such as catalog management, dropshipping, marketing, payment fulfillment, and inventory management, among many others.

Tips for Choosing the Best E-commerce Platform For Your Business

Make sure to keep these tips in mind if you’re choosing your E-commerce platform. 

Assess the pricing plans

Cost is one of the most integral factors to consider when it comes to choosing your E-commerce platform. Make sure to assess the pricing plans of each platform carefully and choose the one that fits your budget best.

For instance, if you don’t like paying monthly and setup costs, you can go with social media marketplaces. If your business can’t handle a high setup cost, you can go with self-build websites. If you can’t hire a developer but you don’t mind paying a monthly fee, you can go with E-commerce website builders. 

Choose more than one platform if needed

If you have a wide range of products or services to offer, you may want to consider having a presence on multiple E-commerce platforms. This can help you reach a wider audience and increase your chances of making more sales. 

However, it’s important to ensure that you can manage all the platforms effectively to avoid any confusion or errors in orders and payments.

Test its SEO capabilities

Before you finalize your E-commerce platform of choice, it’s your job to ensure your products or services can be easily found by potential customers through search engines like Google.

Look for platforms that offer built-in SEO features like customizable meta tags and URLs, easy-to-use sitemaps, and mobile optimization. As much as possible, test each platform’s SEO capabilities to see which one performs the best.

Make sure it’s mobile friendly

In this day and age, having a mobile-friendly E-commerce platform is a necessity. With the majority of internet users accessing websites through their mobile devices, you must make sure that your online store looks great and functions smoothly on smartphones and tablets.

Go for platforms that offer responsive design or mobile optimization features to ensure that your customers can easily browse and shop on your website using their mobile devices.

Consider its ability to scale

As your business grows, you’ll need an E-commerce platform that can keep up with your increasing demand. Choose a platform that has the ability to scale, whether it’s through additional features, bandwidth, or support. 

It’s also important to consider the platform’s ability to handle high volumes of traffic and orders without slowing down or crashing.

Think about integrations

E-commerce platforms should make it easy for you to integrate other tools and services you need for your brand such as payment gateways, shipping carriers, and third-party apps. 

It’s also vital to choose a platform that can integrate with your current systems, such as your inventory management software or CRM.

Make sure the security is top notch

Security is a major concern when it comes to E-commerce platforms.  It is your job to protect your customers’ data and payment information from any potential threats. 

A secure platform not only protects your customers but also helps build trust and credibility for your business.

As much as you can, go with platforms that offer good encryption, as well as regular updates and patches to address any security vulnerabilities that may arise. You may also want to consider platforms that offer fraud detection and prevention tools as an added layer of security.

Consider the level of personalization you want

Some platforms offer more customization options than others, such as the ability to add your own code or design your own templates. If you want complete control over the look and feel of your online store, self-hosted sites are the ultimate option. 

On the other hand, if you prefer a more streamlined and user-friendly approach, then an E-commerce website builder like Wix or Shopify may be a better fit.

Assess which platforms your competitors use

It’s always a good idea to do a bit of research on your competitors and see what E-commerce platforms they are using. This can give you a better idea of what works and what doesn’t in your industry.

If your competitors are using a certain platform, it may be worth considering that platform as well. 

However, don’t just choose a platform simply because your competition is using it. Make sure it meets all of your business needs and suits your goals.

E-Commerce Platform FAQs

Still got questions about the best E-commerce platforms? We’ll answer some of them below. 

  • What features should I look for in an E-commerce platform?
    • The type of E-commerce platform you choose will depend on several factors, such as your store size, your target audience, and where you feel most comfortable selling. Ultimately, you should look for features that align with these considerations. 
  • How much does an E-commerce platform cost?
    • Depending on the platform you choose, your E-commerce platform can be free or range from $15++. 
  • What payment methods are supported by E-commerce platforms?
    • You can set up your platform to be compatible with different E-commerce payment methods. Most E-commerce platforms offer card payments, e-wallet payments, and Cash on Delivery payments. If you’re looking to integrate Cash on Delivery to your selling platform, that’s something that Payo can do with its CoD Plugin
  • What warehousing and fulfillment options are available with E-commerce platforms?
    • If you need a Warehousing and Fulfillment partner, Payo is the perfect choice for you! With warehouses across the country, you’re sure to reach more customers at a faster rate. Additionally, Payo takes care of pick and pack, parcel hand-off, and courier coordination.
  • Do I need technical expertise to use an E-commerce platform?
    • This would depend on the platform you choose, and how much knowledge you have when it comes to using it. If you choose a website builder or a social media platform or an online marketplace, you would need a basic understanding of how each of these platforms work. If you’re looking to build your own website and don’t know where to start, it may be better to look into hiring developers to help you with it. 

With so many platforms to choose from, it can be overwhelming to settle on one that works best for your business needs. This is where an E-commerce enabler, like Payo, can help you!

Payo, one of the Philippines’ leading E-commerce enablers, can set up your store for you and help you sell your products no matter what platform you choose! Shopify? WooCommerce? Your own site? We got you!

We can even help you with selling across multiple E-commerce platforms in the Philippines. Plus, we can be your reliable Warehousing, Fulfillment, Last Mile Management, and Marketplace Optimization partner, too!

E-commerce is a whole lot easier with us! Send us a message at [email protected] or sign up now to explore more of our tech-driven innovations especially made for Philippine E-commerce.


The ultimate E-commerce checklist for building a business

Building an online business nowadays has proven to be a lot easier because of technology. A few simple clicks and taps will have you ready to provide E-commerce service in the Philippines.

Similar to any new exciting venture, you need to be prepared before taking off. What better way to do it than to have an E-commerce checklist to help you cover all your bases? Here’s your ultimate E-commerce checklist to jumpstart your online selling journey. If you already have one, you can use this to make sure you don’t miss anything important.

Start your journey with a business idea

Kicking off your E-commerce checklist is developing a business idea. What’s a business that you’ve always wanted to put up? Are there consumer needs that you would like to address? Now’s your chance to make that idea into a reality. If you’re still undecided, you can read about trends on what’s hot or up and coming in the market. Go for an idea that you can fully commit to, especially in the long run.

Things to consider:

  • The type of business you’ve always wanted
  • A business that addresses a particular need in the market
  • Business inspired by upcoming or hot market trends
  • Potential products and services you want to sell
  • Structure of your business
  • Requirements for registration and permits

Work on your branding

After nailing down your business idea, next is branding. From your business logo to your brand personality and voice, this is all about how you want to present yourself to your potential customers. It would also help to have mission and vision statements to guide you daily and remind you of your long-term goal.

Things to consider:

  • Business objective
  • Mission and vision
  • Key selling proposition or your competitive edge
  • Brand personality and voice
  • Visuals (logo, designs, layouts, packaging, etc.)
  • External communication

Check the quality of products or services

Essentially, your products and services will do the hardest work of all as they are what customers would be seeing and using more often. That said, it is only apt that you offer them nothing less than the best. Having dedicated time to do quality assurance is also part of this E-commerce checklist to ensure what you are selling are in their best shape.

Things to consider:

  • Products and services that are hot in the market
  • Competitive edge against competitor products and services
  • Supply production and procurement
  • Quality assurance process
  • Shelf life of products in storage and upon use

Choose an E-commerce platform

Thanks to technology, you now have a lot of options where you want to set up your business and sell your products. Your own website, social media sites, or online marketplaces like Shopee and Lazada – these are just some of the popular platforms that you can explore. Since you’re only starting, it would be best to stick to at least one. If you’re eager to reach more people, you can always expand to a different platform.

Things to consider:

  • Where your target audience is most visible
  • Pros and cons of each platform
  • Preference for using one vs multiple platforms
  • Platform-specific designs and content

Develop a logistics plan and strategy

Logistics is a crucial item on this E-commerce checklist because this is part of the operational side of your business. Lay down a plan of how you’ll be managing orders, customer service, storage, packaging, handling, as well as shipment and delivery. Keep in mind that the customer experience does not end until after orders have been received. You also need to factor in return and service recovery processes should there be a need for it.

Things to consider:

  • Storage facilities and hygiene
  • Order management process
  • Fulfillment process
  • Payment and shipping options
  • Partner couriers and tracking capabilities
  • Customer service representatives and escalation process
  • Return policy and service recovery

Prepare for your grand launch

After all the backend preparations, it’s time for your online business’ grand launch. You can spread the word through social media posts and asking friends to share the big news. If your budget permits, you can also consider doing PR efforts and running digital advertisements to reach more potential customers.

Things to consider:

  • Readiness for the launch (product quality and order management process)
  • Channels to spread the word
  • Supporting launch collateral
  • Communication lines
  • Budget for additional promotions (digital and traditional ads, influencers and ambassadors, other PR and marketing efforts)

Putting up an online business and providing E-commerce service in the Philippines may seem easy with the tools available at your disposal. With this ultimate E-commerce checklist, it is that much easier because you already know what to consider in each step of the process. If things do get overwhelming, Payo is the reliable partner that you can seek help from.

Payo is a leading E-Commerce enabler in the Philippines. It is an ideal partner to make online selling easier especially for budding merchants.  Payo offers services that can ease up various aspects of your operations. These include Warehousing, Fulfillment, Live Customer Support, Marketplace Optimization, and even Cash-on-Delivery.

Want to discuss your business idea further? Sign up with Payo today or send us a message at [email protected]. Let’s see how we can get your business off the ground!


What is E-commerce, and how has it evolved?

E-commerce in the Philippines has been gaining momentum as more Filipinos dive into the digital marketplace. With just a few simple clicks or taps, they see the opportunities that E-commerce offers for both consumers and businesses.

But before anything else, what is E-commerce exactly? How did it start in the Philippines and how can merchants get into it?

Defining E-commerce

E-commerce is defined as the buying and selling of goods and services through an electronic network, which is mainly powered by the Internet. Simply put, it’s similar to how goods and services are sold in brick and mortar stores only this time, it’s online.

Nowadays, E-commerce in the Philippines is more visible and is rapidly integrated into people’s way of living. Anyone has access to it because of how widespread it has become. These include social media, online marketplaces, digital stores via websites, and so much more.

Thanks to technology, E-commerce unlocks many opportunities, from putting up small businesses to creating savings for consumers. It ultimately makes for a vibrant and thriving E-commerce ecosystem in the Philippines.

What Are the Types Of E-commerce?

Not all E-commerce businesses are the same. Here are the various types of E-commerce you should know about. 

Business to Business (B2B)

This E-commerce type involves businesses selling products or services directly to other businesses. It is usually characterized by larger order volumes and longer sales cycles than other types of E-commerce. 

Usually, items are sold in bulk at a discounted price to other businesses who then resell the products at a marked-up price.

Business-to-consumer (B2C)

This E-commerce type are businesses selling products or services directly to individual consumers. It is the most common type of E-commerce, with some of the most common examples being retail and online shopping.

Consumer-to-consumer (C2C)

This E-commerce type consists of individuals selling products or services directly to each other. Some notable examples are online marketplaces like Shopee, Lazada, Carousell, and Facebook Marketplace. 

Consumer-to-business (C2B)

C2B refers to individuals selling their products or services directly to businesses. This type of E-commerce is gaining popularity with the rise of freelance work and the gig economy. 

Business-to-administration (B2A)

This E-commerce type refers to businesses selling products or services directly to government bodies or agencies. It is often characterized by longer sales cycles and specific requirements for compliance and regulation. 

It requires a thorough understanding of government regulations and procedures, as well as strong networking and relationship-building skills. 

Consumer-to-administration (C2A)

This type of E-commerce includes individual consumers selling products or services directly to government bodies or agencies. 

It is often associated with citizen services like filing taxes or applying for government permits.

Download: Payo’s Free E-commerce Checklist

Pros & Cons of E-commerce

To give you a better understanding of E-commerce and what it’s like to be in the industry, we’ve rounded up its pros and cons below.


It’s convenient

With E-commerce, consumers can easily shop for products or services from the comfort of their own homes. They don’t have to travel to physical stores or deal with long lines at checkout. 

This convenience makes it easier for consumers to make purchases. Not only that, but it saves them time and energy.

It’s cost-effective for businesses

One major benefit of E-commerce for businesses is that it can be more cost-effective than traditional brick-and-mortar stores. 

With E-commerce, businesses can save money on rent, utilities, and other expenses associated with a physical storefront. They may also be able to operate with fewer employees.

It offers global reach

With the internet, businesses can sell their products or services to customers all over the world, expanding their customer base and potentially increasing revenue.

It’s flexible

E-commerce allows businesses to be more flexible in their operations. They can easily change their product offerings, adjust pricing, and run promotions without having to make physical changes to a store. 

This flexibility can help businesses stay competitive and adapt to changing market conditions.

It’s easier to show your products

Another advantage of E-commerce is that it allows businesses to showcase their products or services more visually and interactively than traditional brick-and-mortar stores. 

With high-quality images, videos, and product descriptions, customers can get a better idea of what they’re buying, which can lead to increased sales.

You can give your audience a personalized experience

As an online store owner, you can personalize the shopping experience for your customers. 

This means you can offer product recommendations based on their previous purchases or browsing history, send personalized emails with special offers, and even create a loyalty program to reward loyal customers. 

This can lead to increased customer satisfaction and loyalty.

You can process a higher order of orders at the same time

With the power of technology and automation, you can process a higher volume of orders at the same time compared to traditional brick-and-mortar stores.

You can scale your business easily

Another advantage of E-commerce is that it allows businesses to scale up their operations easily. With a physical store, businesses may need to invest in a bigger space, hire more employees, and increase inventory to expand their operations. 

But with E-commerce, businesses can simply add more products or services to their website, upgrade their website infrastructure, and increase their marketing efforts to reach more customers.


The customer’s brand experience may be weaker

One potential drawback of an online store is that the customer’s brand experience may be weaker compared to physical stores. In a physical store, customers can touch, feel, and try out products before making a purchase. 

This creates a more memorable and satisfying experience. But with E-commerce, customers rely on product descriptions and images, which may not fully capture the product’s quality or functionality.

There is intense competition

With the ease of setting up an online store, the market can become saturated with similar products or services. This makes it more challenging for businesses to stand out and attract customers.

There’s limited in-person interaction

Another potential downside of E-commerce is the lack of in-person interaction with customers. While E-commerce can offer personalized experiences through technology, it may not fully replace the human connection that customers can experience in physical stores. 

This can make it more challenging for businesses to build strong relationships with their customers and address their needs and concerns in real time.

You may face data security concerns

With online transactions, customers may be hesitant to share their personal and financial information, especially with the rise of cybercrime and data breaches. 

Businesses need to take extra precautions to ensure the security of their customer’s data, such as implementing secure payment systems and regularly updating their website security measures.

There may be logistical challenges

Another potential challenge with E-commerce is the logistics of shipping and handling

Businesses need to ensure that they have the necessary infrastructure and resources to handle a high volume of orders, including shipping and handling, inventory management, and order tracking. 

E-Commerce Statistics in the Philippines

Take a look at some E-commerce statistics in the country. This will help you understand the current state of E-commerce in the Philippines and its growth potential.

1. In 2021, E-commerce sales in the Philippines reached $17 billion.

2. In March 2020, the number of online sellers was less than 2,000. By the end of the year, it reached 93,000.

3. By 2023, revenue in the E-commerce market is expected to reach $18.16 billion. By 2027, it is expected to reach $29.5 billion.

4. The number of users in the E-commerce market is expected to reach 60.41 million by 2027. In the same year, user penetration is expected to reach 48.6%.

5. The average revenue per user is expected to settle at $352.80.

6. The top E-commerce platforms in the Philippines are Shopee, Lazada, Zalora, and BeautyMNL.

7. The top product categories in the Philippines include beauty, electronics, household care, furniture, health, and fashion.

8. A foreign retail company may open a local office in the Philippines with $200,000 equity for 100% ownership.

9. In 2020, the Central Bank of the Philippines reported 20.1% digital payments from financial transactions worth $48.6 billion. This is a 61% increase from 2019.

10. According to DTI, E-commerce distribution to the country’s GDP is 3.4% in 2020. This year, it has increased to 5.5%. The government agency has also launched a roadmap to help eCommerce performance.

11. A lot of Filipinos still opt for cash payments as over 70% of Filipino adults remain unbanked. The Central Bank of the Philippines aims to bank around 70% of Filipinos by 2023. 

12. Mobile wallet payments make up 30% of E-commerce payments in 2021.

13. English-speaking Filipino youth drive online media usage and E-commerce at a compounded annual growth rate of 27% and 58% from 2019 to 2020. 

Ready to start of your E-commerce journey? 

We hope this overview of today’s Philippine E-commerce landscape has been helpful for you. If you’re now thinking about putting up your own online store, that’s something that Payo can help you with! 

Payo is a holistic E-commerce enabler in the Philippines that can help you with all your online selling needs. Whether you’re looking for a partner to help you with Warehousing and Fulfillment, or someone to give you Advanced Remittance and provide your customers with Live Customer Support, we’re the right choice. 

Need more information about how you can tap into the Philippine market? Sign up with Payo today or send us a message at [email protected]. Let’s collaborate and find the best strategy for your business!


Types of E-commerce business models in the Philippines

Starting an E-commerce business is no walk in the park. As a new entrepreneur, you must take on the challenging feat of deciding what business model you will follow. This will dictate your store’s future performance, profit, and growth. That being said, choosing one of the E-commerce business models can be overwhelming, especially for those who have limited experience in the industry. 

In this guide, we’ll break down everything you need to know about different business models so you can choose the best one for your E-commerce store.

What Is a Business Model?

A business model is a company’s plan to make a profit. It identifies the services and products a company wants to sell, its target market, and other expected expenses. In short, a business model refers to the company’s foundation and strategy on how to be profitable.

Business models are extremely important, especially for new businesses that want to grow steadily, as well as established businesses that want to scale.

A good business model not only helps with sales. It also does wonders in getting top-notch talent and lucrative investments. Furthermore, it also aids in motivating staff and management.

It’s worth noting that your business is not tied to the first business model you choose. As you expand, you can regularly update this to ensure it keeps up with trends and potential challenges.

Best E-Commerce Business Models in the Philippines

Here are some E-commerce business models you can follow if you’re looking to open your own online store.


Business-to-consumer is one of the most common types of business models in the E-commerce realm. Retailers follow the B2C model.

For this model, a business sells services or products to end users, not to manufacturers, or other businesses.

It’s worth noting that this business model is easy to start because your target market can be huge. That said, you should be prepared to deal with a massive amount of customers which can also mean constantly dealing with returns, complaints, and other issues.

Another challenge you may face with this business model is attracting new customers since it’s highly competitive. You’ll be dealing not only with local competition, but also established brands from around the world.


Business to Business E-commerce involves selling to other businesses. Whatever you are selling, whether it may be computers, uniforms, furniture, or food, your main target should be other businesses.

Many businesses that follow this model are also manufacturers who sell their products at wholesale prices to other businesses, such as retail stores.

One of the best things about this E-commerce business model is it has a huge potential for growth considering businesses buy in bulk and place massive orders compared to the B2C model. This means that every sale can be extremely profitable.

While it’s easy to get repeat customers when it comes to this model, expect fewer sales volume. There’s also a learning curve when it comes to this business model, especially if you have no existing business network or background in how businesses operate.


If you’ve bought from an E-commerce platform before such as Shopee, Lazada, Carousell, or Facebook Marketplace, then you’re already familiar with this model.

Consumer to Consumer business models involve sellers listing products they already have or sourced from other retailers. Also called Peer to Peer E-commerce, this model usually involves working with a platform that helps connect sellers to customers.


For this business model, companies heavily rely on consumers to not only use their products but also to give them value.

For instance, YouTube places ads on the videos of creators, and both parties generate profit from it. This business model is also widely used in affiliate marketing, where a brand enlists a person of influence to promote its product/s. If someone purchases a product through their link, the influencer gets a commission from the sale, and the business also makes money from it. Therefore, it’s a win/win situation.


Dropshipping is growing increasingly popular among E-commerce entrepreneurs. With this business model, a retailer does not need to hold any inventory for the products they sell. The supplier ships it directly to the customer.

Dropshipping is a low-maintenance business model since the seller doesn’t deal directly with order fulfillment. However, since this model is not direct, you may find it hard to build your brand’s reputation. There’s also a huge risk of losing money if your supplier goes out of business.

Private Label

If you want to start a store that generates a lot of sales, then you should consider the private label business model. This model allows brands to sell their unique products made by a supplier. The supplier’s name will not be on the label. They will only be involved in the production process. As a business owner, you will decide what you want to sell, how it will look, its price, and other aspects.

White Label

If the last business model sounds like a good idea, but you don’t have the resources to create your own product from scratch, then you can try the white-label business model instead. 

For this model, a supplier gives retailers pre-made products. The supplier focuses on the product production while the retailer is in charge of selling and marketing it. One supplier can have a few retailers selling the same white-label product.

With this model, you can have access to other brands’ designs without investing much money in product development. For example, if you’re selling clothing, you can choose to use other brands’ designs but put your own label on them.

Your main job is to promote, handle the marketing, and ship the product. As long as you work with reputable brands, this model can be very profitable.


In Wholesale E-commerce, businesses focus on serving other retailers and customers who buy in bulk. This business model usually comes with a Minimum Order Quantity or MOQ.

When it comes to this model, you should consider scalability. The more retailers buy your products, the more revenue you will generate. However, it comes with more responsibilities and higher risks.


Another E-commerce model that’s gaining popularity is the subscription model. When you sell subscriptions, you’re selling products and services on a regular basis to a customer. This means you’ll get a steady stream of profit.

For instance, if you own an organic food business, you could have a subscription package where a customer gets a weekly delivery of organic fruits and vegetables.

Some of the biggest companies in today’s world follow the subscription model. This can be seen in the tech industry as well. The most notable examples are companies like Netflix and Spotify. There are also companies that offer monthly subscriptions for magazines or books.

On-Demand Manufacturing (ie: Print-on-Demand)

Want to sell products before they are made? The best way to do it is by using the on-demand manufacturing business model.

This business model reduces the inventory costs businesses usually have to deal with. On-demand manufacturing allows businesses to make or print books, designs, photos, t-shirts, and other products right after an order is placed.

On-demand manufacturing is much more cost-efficient because it allows you to only produce what you need when you need it. If you’re an entrepreneur who can’t afford the upfront cost of inventory, make sure to consider this model.

Worth Checking Out: Payo’s Free E-commerce Checklist

Tips for Choosing the Best E-commerce Business Model

Still not sure which of these E-commerce business models to follow? We’ve compiled some useful tips for you below.

Decide if you want to cater to customers or businesses

The first thing you need to ask yourself is whether you want to focus on serving individual customers or businesses. This crucial decision will let you narrow down your options for your e-commerce business model.

Want to start a business that serves individual customers? You should consider business models like drop shipping, C2C, or private label. Want to sell to businesses? Your focus should be on wholesale or B2B.

Get to know your target market more

Knowing more about the target market is vital when it comes to deciding on your business model. You should not only know their demographic information but also their buying behavior. For instance, how often are they buying stuff online? Do they need your products or services often?

Decide whether or not you want to keep inventory

Once you have decided to whom you want to sell to, you need to figure out if you want to hold inventory.

If you have a big budget, then it would be a good idea to keep inventory since it eliminates the risks and added costs of constantly purchasing products from suppliers. However, you will deal with a lot of expenses like rent, which could be extremely draining especially if you’re self-funding your business.

Before choosing to not keep inventory, you should also consider the shipping and order fulfillment time of your suppliers. 

If your suppliers can produce or ship products fast, not holding inventory may be a better choice. By following business models like drop shipping, you can focus more on customer service.

Assess how much control you want to have over your product development

Are you the kind of person who can design unique and marketable products? If you are, then you can go with the private label business model. 

This way, you can have full control over your products and the image of your business. You will also have more freedom when it comes to making a profit.

But if your budget does not permit this, don’t worry. You can still follow the white-label business model where you simply re-brand other people’s designs or products.

Consider what you’re selling

Your business model of choice varies depending on what you are selling.

If you’re selling physical products, then follow business models like dropping shipping, white labeling, or wholesale. E-commerce stores that sell physical products usually have more choices.

If you’re selling digital products, then you can follow business models like C2C. Businesses that want to sell services can follow various models as well, although they typically do best in B2B, C2C, C2C, and Subscription.

Take your strengths and weaknesses into account

Business models are also dependent on your strengths and weaknesses. For instance, if you have an expansive business network, then you can do B2B or wholesale. 

If you excel at creating things from scratch, private labeling will be perfect for you.

Understand your brand positioning

Before choosing a business model for your e-commerce business, you need to be clear about your brand positioning. This refers to how your business will be perceived by your target market.

Brand positioning is essential in determining your business model because different business models often have different brand positions.

You need to be able to showcase your business and products/services in a way that you can stand out from the crowd. 

Having a powerful brand image that is aligned with your business model is the ultimate way to make people interested in your business and your products.

For instance, if you follow the B2B business model, having a corporate image will do wonders for you. 

Meanwhile, if you follow the B2C business model and your target market is Gen Zers, then approaching things in a fun, friendly, and engaging way will give you an advantage.

Think about your plans for scalability

By thinking about scalability early on, you’ll be able to better determine what kind of business model to follow.

For instance, some E-commerce businesses like drop shipping are more easily scalable than others. 

Private labeling is also good for scalability because entrepreneurs usually want to expand their product line, although it involves more work when it comes to product development.

Consider your budget

It’s important to know your financial limits and only choose business models that are within your means. 

Keep in mind that it’s easy to lose control of your business and go broke if you manage your E-commerce store poorly.

If you don’t have much cash to start with, consider choosing a business model that won’t require you to keep a lot of inventory, like drop shipping or on-demand manufacturing, is recommended.

These are just some of the things that you should know about the different E-commerce business models. Once you know which model you want to go with, it’ll be easier to determine the other aspects of your business.

If you’re looking for a reliable E-commerce partner to help you with the nitty gritty of your business, you should choose Payo!

As your reliable partner, we’ll provide you with various E-commerce solutions — from Live Customer Support and Fulfillment to Cash on Delivery Integration and Advanced Remittance.

Sign up with us today or send us a message at [email protected]. We look forward to helping you thrive in E-commerce!


6 things to know before starting an E-commerce business

Getting into E-commerce in the Philippines can be an exciting venture, especially if you’re a new E-commerce business. It’s an industry that presents a lot of opportunities for growth, and one that continues to evolve today. 

If you’ve decided to start your own online store, there are some important decisions you need to make even before its launch. There’s also a considerable amount of research and planning that you have to do. Feeling overwhelmed already? Don’t worry, you’ve come to the right place! 

Here are some tips to follow if you’re just about to start your E-commerce business

Create a business plan

Your business plan will serve as your guide throughout your E-commerce journey. It details your business model, your short-term and long-term business goals, and your timeline for each milestone. 

Having a business plan helps you stay organized as you grow your E-commerce business, and helps you keep track of your progress. It will also make it easier for you to determine if there are certain strategies you have to change along the way.

Identify and study your target market

You won’t be able to effectively sell products to your target market if you don’t know them. Do some thorough research on them — their psychographics and demographics — and visit the platforms they’re on.

For example, you can check out boards, discussions, or social media groups that are relevant to your audience. Doing this will help you understand the challenges they face, what needs your products have to answer, and what content resonates with them. 

Utilize the power of digital platforms 

Today’s day and age makes it possible to easily reach customers across the country, or even across the globe. How? Simple – digital platforms. Take advantage of digital platforms like social media or your website to reach a wider audience. 

With the power of digital virality, one great social media post can also increase your followers exponentially, and create more brand awareness for you. Having said this, make sure to invest in creating an effective digital strategy no matter what you’re selling.

Excellent customer service sets you apart

When you start your E-commerce business, it’s a given that you should have a customer support representative or team. That, however, isn’t enough; you have to make sure that you provide quick and holistic service. This means having multiple channels where customers can reach you. It also means addressing their concerns and queries in a prompt and professional manner. Additionally, using chatbots that provide answers to frequently asked questions can save you time and effort.

Sometimes, effective customer service can be the difference between a canceled order and a saved one. 

Make time for networking 

There’s a saying that it takes a village to raise a child. Something similar can be said for businesses, because it takes a community for every business to realize its full potential. That’s why you should make time to get to know your colleagues in the industry. 

Go to networking events, attend seminars and talks, and look for opportunities to share your expertise. Doing these will put you in the same place with like-minded people, some who can inspire you or even help you with your business. 

Networking will also help you stay on top of industry trends and best practices, helping you innovate for your business.

Launch your business with a bang

Once you’re ready to launch your business, make sure you do it with a bang! This means having a multichannel approach. Set up your social media accounts, make sure your website is optimized, and have an email or cell phone number ready to accept orders and inquiries. 

You can also consider advertising your store’s opening, and if possible, even tapping influential people as brand ambassadors. 

No matter what approach you go for, make sure that you generate as much buzz and brand awareness as you can. 

These are just some of the things to consider when opening your E-commerce business. It can be a lot of pressure, especially if you have to do everything alone. Thankfully, Payo can be your reliable partner in online selling!

Payo is a leading E-commerce enabler in the Philippines that provides holistic solutions. When you partner with Payo, you don’t have to worry about the different aspects of owning an online store. We’ll be there to take care of Warehousing, Fulfillment, Cash on Delivery, and even Marketplace Optimization!

If you want to learn more about how Payo can help you, sign up today or send us a message at [email protected]. We’re looking forward to working with you soon!


5 Innovative E-commerce website examples

Online retail now plays a major role in the lives of consumers. This is why merchants need to know how they can innovate and elevate their E-commerce service in the Philippines.

Similar to how brick and mortar stores function, a customer’s experience starts when they visit a website and navigate through your pages. A single bug or error may already trigger them to look at another shop, so it’s important to always consider how you can provide a seamless purchase journey for them.

To help you better understand, here are five E-commerce website examples that you can explore and draw inspiration from.

Zulu Longines

Luxury watchmaker Longines designed their website to pay tribute to pioneers of the aviation industry. Zulu Longines was listed in the top E-commerce website examples because of how interactive and playful it is.

Taking inspiration from airplanes, users go on a journey as if they themselves were flying thanks to the flight-inspired scrolling feature of the site. They also get to learn more about the brand’s history as it features a timeline of their key milestones before being led to their E-commerce site.

Crate & Barrel

Crate & Barrel is known worldwide for their houseware and other home essentials. They are one of the best E-commerce website examples because of how visual and clean they present their brand online.

Being in the business of homeware, they designed their website to feature large images. This helps consumers study their furniture just like how they would in stores. In addition, they allow visitors to sort and filter what they want to see, and keep track of those that they’ve viewed already.

Notebook Therapy

Notebook Therapy specializes in Korean and Japanese-inspired stationery. It is among the E-commerce website examples that are good because of how it brings out its brand personality.

The brand banks on simple and cute designs to carry their products’ overall appeal. Whether it’s notebooks, stationeries, or other items like bags, stencils and pencil cases, they provide that signature bookstore feel but with their own branded twist. Photos highlight different aspects of their products and their designs, while also being mirrored throughout the website itself.


When looking at E-commerce website examples, Bite ranks high not just because of its design, but its message. Bite is a company that sells dental products like toothpaste with the core mission of promoting sustainability. 

The brand’s website is very direct on what it’s selling through clear and strong visuals. By banking on sustainability, they also attract the attention of consumers with the same advocacy. Their website design and products all align with their cause, reinforcing the brand’s ultimate purpose. 


Locally, Zalora is one of those E-commerce website examples that remain popular with Filipinos. While it carries wide clothing options, the brand also takes pride in their website’s functionality. 

Aside from offering apparel, Zalora highlights the convenience of doing fashion online. It integrated features like image search, virtual fitting rooms, and an intuitive seller center for a holistic shopping experience. Together, these help elevate the brand’s variety with class and sophistication.

These five E-commerce website examples all have their own strengths that make them shine. In designing your own, you need to go back to your brand’s identity and your target market. But remember, having a good website is just one of the things you have to consider in E-commerce. If you really want to step up your game, Partnering with Payo can help you deliver the best E-commerce service in the Philippines.

As a leading E-commerce enabler, Payo helps merchants come up with out-of-the-box ideas for their E-commerce problems. With solutions like Cash-on-Delivery Integration, Marketplace Optimization, Fulfillment, and Live Customer Support, you can provide a holistic and engaging purchase journey for your consumers even after they check out their orders.

Need help drawing inspiration for your shop? Sign up with Payo today or send us a message at [email protected]. Time to churn out ideas to help you stand out!


Shopify Integration 101: Here’s what you need to know!

Venturing into E-commerce in the Philippines is an exciting idea. And with its continuous growth, it’s never been a better time to start an online business. 

But no matter what business you are in, having a user-friendly E-commerce platform is not an option but a necessity for you to grow and expand. Good thing there is Shopify.

One of the leading E-commerce solutions, Shopify offers a whole host of E-commerce features and integration possibilities to start an online store. It is user-friendly as it gives you tons of flexibility and control in building their online store. Shopify also offers solutions that best match your needs to help you attract customers, drive sales, and manage your day-to-day.

Thanks to Shopify, millions of people across the globe are able to open and run their online stores. And if you’re still wondering what you actually get when you use it, keep reading. 

Is it suitable for a newbie seller?

Absolutely! Shopify is a great choice for newbies who are yet to explore the vast world of E-commerce. The platform has an already-built store structure, so you just need to input some necessary information to get your shop going. 

How does Shopify work?

Shopify is an all-in-one solution for E-commerce businesses. It offers numerous tools that cater to your online store requirements, such as Store Set-up, Shipping, Payment, and many more. Basically, it provides merchants with the foundation to run an E-commerce business.

What features does Shopify offer?

Shopify offers a number of tools to help your business grow. It enables business owners to open a storefront, showcase products, engage with customers, accept payments, and more. Shopify offers all the tools you need to manage each of those activities. 

How to get started on Shopify?

First, you need to design or modify your store, add products to it, and test your website to ensure that both desktop and mobile versions are ready. You can promote your store easily as the platform offers a range of marketing and sales tools. And when a customer buys from you, Shopify will process their payment for you.

What’s in it for you as a merchant?

If you are launching an online store or embracing E-commerce for your brick-and-mortar shop, Shopify is the ideal option. It is a complete solution that makes it easy for you to sell products and services. Because you can automate your processes through Shopify, you have all the freedom from the technicalities involved in running an online business. This helps you just focus on more important matters like marketing and nurturing customer relationships.

How can Shopify give your business an edge?

Customers have become more discerning these days and they want convenience on top of everything you offer them. While your basic online store offers the essentials, you might not be able to serve them as seamlessly as possible. But with Shopify, you can add new features and integrate tools into your store. This can enhance the experience for your customers and boost sales revenues for you. Plus, they’re quick and easy to install!

These are just some of the things you need to know for you to offer a great online shopping experience through Shopify. And as the competition gets tougher in the Philippine E-commerce industry, you need to optimize your store with Shopify integrations to provide a great customer journey.

If you need help with Shopify, Payo is here for you!

Payo, the leading E-commerce enabler in the Philippines, can make your E-commerce journey with Shopify easier. With Payo’s Shopify Integration, you can provide more payment options for your customers and give your online platform a competitive edge. The Payo plug-in also provides you with options when it comes to the types of packages you want to ship. Additionally, your platform is automatically integrated into Payo’s system, which means you can easily monitor your store’s data on your Payo Merchant Dashboard.

There are many possibilities with Shopify’s platform, and when combined with Payo’s unparalleled service, you will have everything you need to grow your business.

Want to learn more about Payo’s Shopify Integration? Sign up with Payo today or send us a message at [email protected] so we can get started!


E-commerce trends to expect in 2023

As the year comes to a close, merchants doing E-commerce in the Philippines must remain on the lookout for what’s next. From ways to innovate operations to new offerings, there’s always merit in learning about top E-commerce trends, especially for 2023.

The fast-paced development of technology has opened up a lot of opportunities for businesses online. Now is every merchant’s chance to become an early adapter with this list of E-commerce trends in 2023.

The rise of video shopping

Photos will remain an essential part of the online shopping experience, but among the top E-commerce trends for 2023 is the use of videos. While Filipinos have learned and adapted to live selling, merchants can’t always host them. Video shopping is another way of showcasing products in detail. It offers a 360-view and a demonstration of how they work – similar to how TV shopping is done, only it’s on mobile and on social media.

More variety in payment options

Cash-on-Delivery has become an increasingly effective payment option for those doing E-commerce in the Philippines. As the financial landscape changes, many platforms are starting to offer other options including a Buy-Now-Pay-Later scheme, and even loans. These allow customers to purchase products and settle payments at a much later time, providing more flexibility.

Chatbots for 24/7 service

The world of E-commerce in the Philippines is becoming smaller and more on-demand. In reality, merchants can’t always be present or online to respond to inquiries. Thus, among the E-commerce trends expected in 2023 is the growth of chatbot integration. It offers a seamless shopping experience through automated responses, helping provide 24/7 service and allowing merchants to step in during more crucial or important concerns.

Over the years, the function of chatbots has evolved. Chatbots today are no longer simply offering automated responses. They’ve become the online personas of brands, complete with names and avatars, and can provide more complex answers to queries. In 2023, chatbots are forecasted to be capable of automating payments, streamlining operations, providing consumer insights, and many more tasks.

Greener and more sustainable packaging

The growth of E-commerce has also seen the spike in use of plastic, which poses potential threats to the environment. With society becoming more self-aware, many businesses are shifting to greener and more sustainable options in place of bubble wraps, packaging tapes, and other single-use plastics. Widespread use of these packing alternatives will also be one of the main E-commerce trends in 2023.

Growth of voice shopping

As the world becomes smarter and more digitally connected, different parts of the world saw an increase in the purchase of smart speakers. One of the more interesting E-commerce trends in 2023 is the growth of voice shopping through these devices. Merchants are encouraged to explore this trend to also cater to consumers who prefer this shopping method.

Increased digital presence through omni-channel selling

Nowadays, it may no longer be enough for a merchant to focus on one channel or platform alone. E-commerce in the Philippines is becoming more competitive as many learn the convenience and opportunities it offers. That said, one of the top E-commerce trends next year is omnichannel selling. This means having a multi-channel presence to cater to more audiences on online marketplaces, social media, your website, and other platforms. 

These E-commerce trends in 2023 can serve as a guide for merchants that want to try something new for their shop. These can help offer a new shopping experience for customers, while also maintaining competitiveness in the digital marketplace. But what would be most effective is partnering with an E-commerce enabler like Payo!

Payo is a leading E-commerce enabler in the Philippines that offers solutions to help merchants adapt to the ever-evolving E-commerce landscape. Among these services are Live Customer Support, Marketplace Optimization, Warehousing, Fulfillment, and Cash-on-Delivery Integration, which enable merchants to immediately embrace some of the aforementioned trends.

Want to leverage these top E-commerce trends to elevate your business? Sign up with Payo today or send us a message at [email protected]. Let’s welcome 2023 with an effective E-commerce strategy!


The basics of navigating the Marketplace on Facebook

Gone are the days when Facebook was just a multimedia entertainment platform. As E-commerce evolved, the social media site also became a place where people can connect in another way: through buying and selling.

When Facebook introduced an online marketplace, small businesses joined in to cater to their local communities. This marketplace on Facebook eventually morphed and became one of the fastest-growing online channels for merchants and customers to connect, especially at the onset of the pandemic. It is a convenient and accessible place for aspiring merchants to grow their businesses where they can tap millions of its users in just a click.

If you are thinking of joining it anytime soon, here are some of the basics you need to know to navigate this marketplace on Facebook.

You can sell anything here!

Well, almost. Since it is a free feature on Facebook, the marketplace allows merchants to sell almost anything from fashion items, home improvement supplies, toys, and games, to pet supplies, vehicles, and properties. Aside from new products, merchants can also sell pre-loved items. It’s kind of like a garage sale, but online. 

You can optimize your marketplace 

In this marketplace, you can simply create a new listing to sell something. A word of caution though — since a lot of merchants are already on Marketplace, it pays to stand out. So what can you do? Use quality photos for your listing, price your items competitively, and provide as many details as possible in the item description. 

You can target your listings based on location

The online marketplace can help you sell different items on Facebook right off the bat. The platform welcomes any user with image tiles of items posted within their vicinity, so they can see the items that they need straight away. But if you want to make your listings targeted, you can adjust your location and radius to capture potential customers within your area. You can also choose from its categories to further help your customers narrow down their search. 

You can easily connect with your customer

As a peer-to-peer platform, the marketplace on Facebook has devised a way to help you communicate easily with customers. All transactions in this online marketplace are started through Facebook Messenger—letting you connect with potential customers through a one-on-one conversation. Because it provides you with a real-time mode of communication, you can capitalize on their interest while it’s hot, helping prevent the customer from moving on and looking for other products.

You can integrate other E-commerce platforms seamlessly

As it is an online marketplace, merchants are given the liberty to integrate other E-commerce platforms such as Shopify and WooCommerce with the Marketplace on Facebook. This enables merchants to leverage either platforms to expand their customer base and increase sales. 

You can pay for ads, acquire new consumers, set up a shop on Facebook to sell your products, and track the insights of customer actions when you choose to connect your marketplace store to your website.

You can choose your mode of payment

As the online marketplace does not facilitate payments or deliveries, merchants can choose payment modes for their stores. If you are an online seller in the Philippines, you’d know that cash is king and that customers would prefer Cash on Delivery. But with the growth of digital payments, some would offer online banks or mobile wallets like GCash, PayMaya, or to their customers.

You can also choose a logistics partner

In terms of delivering the items, you have the power to choose a reliable partner, or which method works best for you. Typically, marketplace sellers on Facebook would hand it over to the customer especially if they are within the vicinity. But to some, having a logistics partner is the best way to manage the deliveries. For one, it is more convenient. And secondly, it is easier to just have someone else deliver the items.

These are just some of the basic knowledge that you need to be equipped with when joining the marketplace on Facebook. With its massive audience and streamlined shopping experience, this online marketplace could be a fantastic addition to your E-commerce strategy in the long run. 

If you’re ready to start selling on online marketplaces, to level up your selling efforts, or just want a better handle on your strategy, Payo can be your reliable partner for it!

As an E-commerce enabler, Payo’s expertise can assist you in optimizing your marketplace, automating your processes, or even managing your logistics. E-commerce is made easier with our tech-driven tools such as our Courier Algorithm, Live Customer Support, and so much more. Plus, we can also manage your Cash on Delivery integration for more seamless and hassle-free payment transactions. Sounds convenient, right? 

So what are you waiting for? Sign up now or send us a message at [email protected] to start your marketplace journey!