Category: Ecommerce

Online retail now plays a major role in the lives of consumers. This is why merchants need to know how they can innovate and elevate their E-commerce service in the Philippines.

Similar to how brick and mortar stores function, a customer’s experience starts when they visit a website and navigate through your pages. A single bug or error may already trigger them to look at another shop, so it’s important to always consider how you can provide a seamless purchase journey for them.

To help you better understand, here are five E-commerce website examples that you can explore and draw inspiration from.

Zulu Longines

Luxury watchmaker Longines designed their website to pay tribute to pioneers of the aviation industry. Zulu Longines was listed in the top E-commerce website examples because of how interactive and playful it is.

Taking inspiration from airplanes, users go on a journey as if they themselves were flying thanks to the flight-inspired scrolling feature of the site. They also get to learn more about the brand’s history as it features a timeline of their key milestones before being led to their E-commerce site.

Crate & Barrel

Crate & Barrel is known worldwide for their houseware and other home essentials. They are one of the best E-commerce website examples because of how visual and clean they present their brand online.

Being in the business of homeware, they designed their website to feature large images. This helps consumers study their furniture just like how they would in stores. In addition, they allow visitors to sort and filter what they want to see, and keep track of those that they’ve viewed already.

Notebook Therapy

Notebook Therapy specializes in Korean and Japanese-inspired stationery. It is among the E-commerce website examples that are good because of how it brings out its brand personality.

The brand banks on simple and cute designs to carry their products’ overall appeal. Whether it’s notebooks, stationeries, or other items like bags, stencils and pencil cases, they provide that signature bookstore feel but with their own branded twist. Photos highlight different aspects of their products and their designs, while also being mirrored throughout the website itself.

Bite

When looking at E-commerce website examples, Bite ranks high not just because of its design, but its message. Bite is a company that sells dental products like toothpaste with the core mission of promoting sustainability. 

The brand’s website is very direct on what it’s selling through clear and strong visuals. By banking on sustainability, they also attract the attention of consumers with the same advocacy. Their website design and products all align with their cause, reinforcing the brand’s ultimate purpose. 

Zalora

Locally, Zalora is one of those E-commerce website examples that remain popular with Filipinos. While it carries wide clothing options, the brand also takes pride in their website’s functionality. 

Aside from offering apparel, Zalora highlights the convenience of doing fashion online. It integrated features like image search, virtual fitting rooms, and an intuitive seller center for a holistic shopping experience. Together, these help elevate the brand’s variety with class and sophistication.

These five E-commerce website examples all have their own strengths that make them shine. In designing your own, you need to go back to your brand’s identity and your target market. But remember, having a good website is just one of the things you have to consider in E-commerce. If you really want to step up your game, Partnering with Payo can help you deliver the best E-commerce service in the Philippines.

As a leading E-commerce enabler, Payo helps merchants come up with out-of-the-box ideas for their E-commerce problems. With solutions like Cash-on-Delivery Integration, Marketplace Optimization, Fulfillment, and Live Customer Support, you can provide a holistic and engaging purchase journey for your consumers even after they check out their orders.

Need help drawing inspiration for your shop? Sign up with Payo today or send us a message at [email protected]. Time to churn out ideas to help you stand out!

Venturing into E-commerce in the Philippines is an exciting idea. And with its continuous growth, it’s never been a better time to start an online business. 

But no matter what business you are in, having a user-friendly E-commerce platform is not an option but a necessity for you to grow and expand. Good thing there is Shopify.

One of the leading E-commerce solutions, Shopify offers a whole host of E-commerce features and integration possibilities to start an online store. It is user-friendly as it gives you tons of flexibility and control in building their online store. Shopify also offers solutions that best match your needs to help you attract customers, drive sales, and manage your day-to-day.

Thanks to Shopify, millions of people across the globe are able to open and run their online stores. And if you’re still wondering what you actually get when you use it, keep reading. 

Is it suitable for a newbie seller?

Absolutely! Shopify is a great choice for newbies who are yet to explore the vast world of E-commerce. The platform has an already-built store structure, so you just need to input some necessary information to get your shop going. 

How does Shopify work?

Shopify is an all-in-one solution for E-commerce businesses. It offers numerous tools that cater to your online store requirements, such as Store Set-up, Shipping, Payment, and many more. Basically, it provides merchants with the foundation to run an E-commerce business.

What features does Shopify offer?

Shopify offers a number of tools to help your business grow. It enables business owners to open a storefront, showcase products, engage with customers, accept payments, and more. Shopify offers all the tools you need to manage each of those activities. 

How to get started on Shopify?

First, you need to design or modify your store, add products to it, and test your website to ensure that both desktop and mobile versions are ready. You can promote your store easily as the platform offers a range of marketing and sales tools. And when a customer buys from you, Shopify will process their payment for you.

What’s in it for you as a merchant?

If you are launching an online store or embracing E-commerce for your brick-and-mortar shop, Shopify is the ideal option. It is a complete solution that makes it easy for you to sell products and services. Because you can automate your processes through Shopify, you have all the freedom from the technicalities involved in running an online business. This helps you just focus on more important matters like marketing and nurturing customer relationships.

How can Shopify give your business an edge?

Customers have become more discerning these days and they want convenience on top of everything you offer them. While your basic online store offers the essentials, you might not be able to serve them as seamlessly as possible. But with Shopify, you can add new features and integrate tools into your store. This can enhance the experience for your customers and boost sales revenues for you. Plus, they’re quick and easy to install!

These are just some of the things you need to know for you to offer a great online shopping experience through Shopify. And as the competition gets tougher in the Philippine E-commerce industry, you need to optimize your store with Shopify integrations to provide a great customer journey.

If you need help with Shopify, Payo is here for you!

Payo, the leading E-commerce enabler in the Philippines, can make your E-commerce journey with Shopify easier. With Payo’s Shopify Integration, you can provide more payment options for your customers and give your online platform a competitive edge. The Payo plug-in also provides you with options when it comes to the types of packages you want to ship. Additionally, your platform is automatically integrated into Payo’s system, which means you can easily monitor your store’s data on your Payo Merchant Dashboard.

There are many possibilities with Shopify’s platform, and when combined with Payo’s unparalleled service, you will have everything you need to grow your business.

Want to learn more about Payo’s Shopify Integration? Sign up with Payo today or send us a message at [email protected] so we can get started!

As the year comes to a close, merchants doing E-commerce in the Philippines must remain on the lookout for what’s next. From ways to innovate operations to new offerings, there’s always merit in learning about top E-commerce trends, especially for 2023.

The fast-paced development of technology has opened up a lot of opportunities for businesses online. Now is every merchant’s chance to become an early adapter with this list of E-commerce trends in 2023.

The rise of video shopping

Photos will remain an essential part of the online shopping experience, but among the top E-commerce trends for 2023 is the use of videos. While Filipinos have learned and adapted to live selling, merchants can’t always host them. Video shopping is another way of showcasing products in detail. It offers a 360-view and a demonstration of how they work – similar to how TV shopping is done, only it’s on mobile and on social media.

More variety in payment options

Cash-on-Delivery has become an increasingly effective payment option for those doing E-commerce in the Philippines. As the financial landscape changes, many platforms are starting to offer other options including a Buy-Now-Pay-Later scheme, and even loans. These allow customers to purchase products and settle payments at a much later time, providing more flexibility.

Chatbots for 24/7 service

The world of E-commerce in the Philippines is becoming smaller and more on-demand. In reality, merchants can’t always be present or online to respond to inquiries. Thus, among the E-commerce trends expected in 2023 is the growth of chatbot integration. It offers a seamless shopping experience through automated responses, helping provide 24/7 service and allowing merchants to step in during more crucial or important concerns.

Over the years, the function of chatbots has evolved. Chatbots today are no longer simply offering automated responses. They’ve become the online personas of brands, complete with names and avatars, and can provide more complex answers to queries. In 2023, chatbots are forecasted to be capable of automating payments, streamlining operations, providing consumer insights, and many more tasks.

Greener and more sustainable packaging

The growth of E-commerce has also seen the spike in use of plastic, which poses potential threats to the environment. With society becoming more self-aware, many businesses are shifting to greener and more sustainable options in place of bubble wraps, packaging tapes, and other single-use plastics. Widespread use of these packing alternatives will also be one of the main E-commerce trends in 2023.

Growth of voice shopping

As the world becomes smarter and more digitally connected, different parts of the world saw an increase in the purchase of smart speakers. One of the more interesting E-commerce trends in 2023 is the growth of voice shopping through these devices. Merchants are encouraged to explore this trend to also cater to consumers who prefer this shopping method.

Increased digital presence through omni-channel selling

Nowadays, it may no longer be enough for a merchant to focus on one channel or platform alone. E-commerce in the Philippines is becoming more competitive as many learn the convenience and opportunities it offers. That said, one of the top E-commerce trends next year is omnichannel selling. This means having a multi-channel presence to cater to more audiences on online marketplaces, social media, your website, and other platforms. 

These E-commerce trends in 2023 can serve as a guide for merchants that want to try something new for their shop. These can help offer a new shopping experience for customers, while also maintaining competitiveness in the digital marketplace. But what would be most effective is partnering with an E-commerce enabler like Payo!

Payo is a leading E-commerce enabler in the Philippines that offers solutions to help merchants adapt to the ever-evolving E-commerce landscape. Among these services are Live Customer Support, Marketplace Optimization, Warehousing, Fulfillment, and Cash-on-Delivery Integration, which enable merchants to immediately embrace some of the aforementioned trends.

Want to leverage these top E-commerce trends to elevate your business? Sign up with Payo today or send us a message at [email protected]. Let’s welcome 2023 with an effective E-commerce strategy!

Gone are the days when Facebook was just a multimedia entertainment platform. As E-commerce evolved, the social media site also became a place where people can connect in another way: through buying and selling.

When Facebook introduced an online marketplace, small businesses joined in to cater to their local communities. This marketplace on Facebook eventually morphed and became one of the fastest-growing online channels for merchants and customers to connect, especially at the onset of the pandemic. It is a convenient and accessible place for aspiring merchants to grow their businesses where they can tap millions of its users in just a click.

If you are thinking of joining it anytime soon, here are some of the basics you need to know to navigate this marketplace on Facebook.

You can sell anything here!

Well, almost. Since it is a free feature on Facebook, the marketplace allows merchants to sell almost anything from fashion items, home improvement supplies, toys, and games, to pet supplies, vehicles, and properties. Aside from new products, merchants can also sell pre-loved items. It’s kind of like a garage sale, but online. 

You can optimize your marketplace 

In this marketplace, you can simply create a new listing to sell something. A word of caution though — since a lot of merchants are already on Marketplace, it pays to stand out. So what can you do? Use quality photos for your listing, price your items competitively, and provide as many details as possible in the item description. 

You can target your listings based on location

The online marketplace can help you sell different items on Facebook right off the bat. The platform welcomes any user with image tiles of items posted within their vicinity, so they can see the items that they need straight away. But if you want to make your listings targeted, you can adjust your location and radius to capture potential customers within your area. You can also choose from its categories to further help your customers narrow down their search. 

You can easily connect with your customer

As a peer-to-peer platform, the marketplace on Facebook has devised a way to help you communicate easily with customers. All transactions in this online marketplace are started through Facebook Messenger—letting you connect with potential customers through a one-on-one conversation. Because it provides you with a real-time mode of communication, you can capitalize on their interest while it’s hot, helping prevent the customer from moving on and looking for other products.

You can integrate other E-commerce platforms seamlessly

As it is an online marketplace, merchants are given the liberty to integrate other E-commerce platforms such as Shopify and WooCommerce with the Marketplace on Facebook. This enables merchants to leverage either platforms to expand their customer base and increase sales. 

You can pay for ads, acquire new consumers, set up a shop on Facebook to sell your products, and track the insights of customer actions when you choose to connect your marketplace store to your website.

You can choose your mode of payment

As the online marketplace does not facilitate payments or deliveries, merchants can choose payment modes for their stores. If you are an online seller in the Philippines, you’d know that cash is king and that customers would prefer Cash on Delivery. But with the growth of digital payments, some would offer online banks or mobile wallets like GCash, PayMaya, or Coins.ph to their customers.

You can also choose a logistics partner

In terms of delivering the items, you have the power to choose a reliable partner, or which method works best for you. Typically, marketplace sellers on Facebook would hand it over to the customer especially if they are within the vicinity. But to some, having a logistics partner is the best way to manage the deliveries. For one, it is more convenient. And secondly, it is easier to just have someone else deliver the items.

These are just some of the basic knowledge that you need to be equipped with when joining the marketplace on Facebook. With its massive audience and streamlined shopping experience, this online marketplace could be a fantastic addition to your E-commerce strategy in the long run. 

If you’re ready to start selling on online marketplaces, to level up your selling efforts, or just want a better handle on your strategy, Payo can be your reliable partner for it!

As an E-commerce enabler, Payo’s expertise can assist you in optimizing your marketplace, automating your processes, or even managing your logistics. E-commerce is made easier with our tech-driven tools such as our Courier Algorithm, Live Customer Support, and so much more. Plus, we can also manage your Cash on Delivery integration for more seamless and hassle-free payment transactions. Sounds convenient, right? 

So what are you waiting for? Sign up now or send us a message at [email protected] to start your marketplace journey!

E-commerce in the Philippines has been gaining momentum as more Filipinos dive into the digital marketplace. With just a few simple clicks or taps, they see the opportunities that E-commerce offers for both consumers and businesses.

But before anything else, what is E-commerce exactly? How did it start in the Philippines and how can merchants get into it?

Defining E-commerce

E-commerce is defined as the buying and selling of goods and services through an electronic network, which is mainly powered by the Internet. Simply put, it’s similar to how goods and services are sold in brick and mortar stores only this time, it’s online.

Nowadays, E-commerce in the Philippines is more visible and is rapidly integrated into people’s way of living. Anyone has access to it because of how widespread it has become. These include social media, online marketplaces, digital stores via websites, and so much more.

Thanks to technology, E-commerce unlocks many opportunities, from putting up small businesses to creating savings for consumers. It ultimately makes for a vibrant and thriving E-commerce ecosystem in the Philippines.

The growth of E-commerce

Before Shopee and Lazada, the growth of online selling and online shopping in the Philippines was relatively slow. As Internet access became commercially available in the early 80s, banking institutions were the first ones doing electronic transactions. 

The advancements in tech over the years opened up more ways to exchange goods and services. Brands started their own websites to sell products. Online selling platforms also emerged, which served as the foundation of E-commerce today. This included the likes of ebay, OLX (which many now know as Carousell), and the late social media platform Multiply.

Despite these innovations, not all Filipinos were enticed at the time because they preferred cash transactions. These platforms mainly catered to credit and debit card holders, and those capable of digital banking and over-the-counter payments.

Over time, banking institutions started advocating for financial inclusivity to educate more Filipinos on the benefits of being banked. This soon started covering digital banking to help them find more ways and simpler options to do online transactions.

The surge in the popularity of E-commerce in the Philippines is the result of this evolution, as well as the COVID-19 pandemic. The birth of social media platforms like Facebook and Instagram, e-wallets like GCash and Maya, and the introduction of Cash-on-Delivery as a payment option opened the doors for many Filipinos to embrace E-commerce.

The E-commerce landscape today

The rise of E-commerce in the Philippines certainly did not happen overnight. However, a lot of it can be credited to the pandemic-driven needs as it was a means for Filipinos to survive while in lockdown. 

Today, E-commerce transactions are happening everywhere and are also seeping into newer platforms like Tiktok. Online retail is now driven by consumer presence, and is reinforced by the flexible payment methods. As for the future, the landscape will only grow further and the ecosystem will become more competitive on the digital front.

For startups and businesses, what is E-commerce offering now? A growing pool of opportunities! And having the right partner makes breaking into this market easier and less daunting, even on the operational side. With Payo, local and international merchants can do just that.

Payo is a leading E-commerce enabler in the Philippines that has a wide range of flexible solutions. Payo helps businesses keep operations organized and also provides guidance on effective strategies for online selling. These include Marketplace Optimization, Warehousing, Fulfillment, Live Customer Support, and even Cash-on-Delivery Integration. 

Need more information about how you can tap into the Philippine market? Sign up with Payo today or send us a message at [email protected]. Let’s collaborate and find the best strategy for your business!