Having amazing products doesn’t always equate to having great sales. That’s because there are many factors to consider when it comes to succeeding in E-commerce in the Philippines. One of them is your digital marketing strategy.
Marketing is something that online sellers in the Philippines should invest in, no matter the size of their business. This will greatly help them establish their brand, create loyal customers, and increase sales. Plus what’s great about today’s day and age is that digital marketing can help you reach more people faster.
If you need help with your e-commerce digital marketing strategy, you’ve come to the right place! Read on and discover our top marketing tips for online sellers in the Philippines:
Understand your target audience
The digital space has made it so much easier to reach potential customers all over the world. However, it’s not just about volume; it’s also about reaching out to the right people. That’s why it’s so important to understand your target audience. How do they talk? Where do they go to online shop? What type of ads would work best on them?
These are just some of the questions you need to answer. It would also be helpful to plot out who your primary and secondary target audiences are.
Be open to partnerships
It’s important that you give people the opportunity to get to know your brand. One of the best ways you can do this is by building and nurturing relationships in the industry. Whether it’s collaborating with other companies or joining online events and forums, being open to partnerships can be mutually beneficial for everyone involved. It’s also a good way to increase brand awareness and even reach out to a new customers.
Optimize your website
If a customer goes to your website and finds that it’s not appealing or easy to use, chances are they’re closing the tab. This is why it’s so important to invest in your website. Make sure it’s clean, straightforward, and user-friendly. Front load the items you want your customers to see first, and don’t forget to provide essential information like size charts, FAQs, shipping details, and the like.
Online sellers in the Philippines should also take note that most shoppers now use their phones to browse offerings. That’s why you should make sure your website is mobile optimized!
Establish an online presence
Social media is a quick and easy way to establish connections with your customers. It’s also great for creating a community that cares about your products and what your brand stands for. Create social media pages and post content regularly. This can span from a new product launch to customer testimonials. Just make sure that all your posts are on brand.
Another thing to remember when creating social media content is that we live in the age of virality. One good post can help you gain thousands of followers and potential customers. Take advantage of this!
Create engaging content
It’s not enough to keep churning out content – you have to make sure it’s of good quality. Creating engaging and useful content not only helps customers know more about your products or services; it can also drive them to your website and get them to potentially purchase something. Making social media posts and videos, blogs, and newsletters are just some of the ways you can catch the attention of your target audience.
Celebrate milestones with customers
Customers love it when online sellers in the Philippines include them in business milestones. This can be anything from hitting 10k followers on Facebook to the store’s ‘birthday.’
Host giveaways, provide week-long discounts, or ask your audience what products of yours they love. Promos and contests are a great way to get people talking about your brand. User-generated content will also be useful in boosting your credibility, as well as people’s overall awareness on your products or services.
Have a seamless E-commerce process
The thing about online shopping is that it’s supposed to be quick and convenient. That’s why having a long checkout process or a confusing shopping layout will surely turn off some customers. By ensuring that your E-commerce process is simple and easy, you also increase your chances of customers referring others to your store.
These are just some of our top tips when it comes to digital marketing. Make sure you take advantage of online spaces so that you can reach more customers and potential partners!
If you’re looking for a partner to help you with this and with E-commerce as a whole, look no further – Payo is the answer!
Payo uses its tech-based solutions to solve common pain points found in E-commerce in the Philippines. These solutions include Marketplace Optimization, Warehousing, and Last Mile Management. Plus, with Payo as your partner, you’ll be able to focus on other aspects of your business, like marketing and advertisements.
Let Payo do all the heavy lifting for you! Sign up today or send us a message at [email protected].