So what is an Online Marketplace?

An online marketplace is a type of E-commerce platform where multiple third-parties showcase and sell their products. Online marketplaces usually have a wide array of offerings, from furniture and appliances to toys and gadgets. All of the transactions from the different stores are managed by the online marketplace itself, as well as its partners. This usually includes storage or product pick up, delivery, and even remittance for Cash on Delivery orders.

The popularity of this E-commerce platform has grown around the world, particularly in Southeast Asia. This can be attributed to the boom in online shopping, and the ease of setting up a store on an online marketplace. Some of the most popular online marketplaces in the region include Shopee, Lazada, and Tokopedia.

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Opportunities and Challenges

Online marketplaces help merchants get into E-commerce with ease, saving them time, money, and effort. By putting up a store at an online marketplace, merchants won’t have to create an E-commerce platform from scratch. They can also easily control their preferences for payment options, shipping, and even website promotions all in one place. Plus, because online marketplaces are extremely popular among Filipino shoppers, that also means attracting more potential customers.

However, despite these advantages, merchants who sell on online marketplaces also face a number of challenges. For one, there are a lot of other stores on the platform, meaning competition is at an all-time high. Merchants also have to invest in their marketing and advertisements if they want to attract customers. Plus, for merchants who have other selling platforms such as social media pages or their own website, it might be quite difficult to manage a marketplace store.

Ultimately, it’s up to the online merchant to decide whether or not he or she is ready to take that next step toward selling on online marketplaces.

E-commerce Solutions for Online Marketplaces

If you want to start selling on online marketplaces, then you should make sure your brand stands out among the countless other stores there. That’s something Payo can help you with!

We utilize a two-pronged Marketplace Optimization solution – one that focuses on both your online store and its logistics. You can learn all about it by visiting our Marketplace service page.

Begin your online marketplace journey today with Payo!

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Your Success is Our Success

Running a business takes a lot of passion and hard work, but that doesn’t mean it has to be difficult. Payo is here to make E-commerce simple and easy for you, and to be with you every step of the way as you grow your business.

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