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The ultimate secret to starting a profitable E-commerce business is finding the right product to sell.

Before you even think about building your website or setting up your online store, you need to identify the needs and wants of the market. This is the only way you can provide them with a product that they simply can’t resist.

In the Philippines, there are numerous products that have proven to be successful in the E-commerce space. But with literally thousands (even millions!) of products out there, making the right choice can be extremely overwhelming.

If you want to be inspired and get some ideas, here are some of the products you can consider selling!

20 Profitable Products to Sell Online in the Philippines

As a budding entrepreneur, you need to ensure that the products you sell online are not only profitable but also in demand. We’ve listed some of them here.

1. Coffee and coffee equipment

Price range: P500 to P5,000

Profit margin: 10% to 30%

From baristas to students, everyone craves a good cup of joe. With the rise of specialty coffee shops in the country, there’s never been a better time to sell coffee beans, brewing equipment, and other coffee-related accessories. Whether it’s a hand-held frother, a pour-over kit, or a fancy espresso machine, you’ll surely get tons of sales if you market your products right.

2. Baked goods

Price range: P50 to P2,500

Profit margin: 10%

Baked goods have always been a hit in the Philippines, not only for special occasions, but even for normal days.

From classic ensaymadas to trendy cupcakes and desserts, there’s a wide range of sweet treats to choose from. You can even try your luck in selling artisanal bread. You can also offer customized cakes and pastries that cater to specific dietary needs, such as gluten-free or vegan options. If you want to go the extra mile, package your goods in attractive boxes or baskets to make them perfect gifts for any occasion.

3. Pet accessories

Price range: P300 to P2,000

Profit margin: 20%

Pet accessories are a hot commodity in the Philippines. From leashes and collars to pet beds and toys, there’s a huge market for quality and stylish pet accessories.

Tap into this market by offering a variety of products that cater to different pet sizes and needs. You can also offer personalized items, such as customized collars or beds with your customer’s pet’s name embroidered on them. With the right marketing strategy, you can reach a wide audience of pet owners and grow your business quickly.

4. Clothes

Price range: P250 to P5,000

Profit margin: 40% to 50%

From casual wear to formal attire, there are endless opportunities in the clothing industry. The key is to identify a specific niche and cater to it. This can be anything from trendy streetwear to vintage-inspired outfits.

By offering a unique selection of clothing items, you can attract a loyal following of customers who are looking for something different. You can also consider offering clothing items for specific occasions, such as themed parties, weddings, or corporate events. 

5. Phone cases

Price range: P50 to P1,500

Profit margin: up to 70%

Phone cases are a must-have accessory for today’s smartphone users. They can protect your phone from scratches and dents while adding a personal touch to your mobile device. The only challenge to selling phone cases is you have to stock various cases for different models.

6. Kitchenware items

Price range: P100 to P10,000

Profit margin: up to 80%

As a home cook or chef, having the right kitchenware can make all the difference in the world. From high-quality knives and pans to specialized appliances, there’s a huge market for kitchenware items in the country. 

You can offer a range of products that cater to different cooking styles and budgets. For instance, if you want to set up a high-end store, you can sell cast iron pans or Le Creuset pots.

7. Homeware items

Price range: P100 to P10,000

Profit margin: up to 80%

Homeware items are a staple in any household. After all, we all want our homes to look the best.

You may specialize in a niche of products or offer a wide range of items that cater to various styles and budgets. 

8. Accessories

Price range: P50 to P5,000

Profit margin: 20% to 100%

Accessories are a great way to add a personal touch to any outfit or style. From jewelry, watches, bags, or belts, there’s so many things you can sell. It’s up to you if you want to offer budget-friendly items or luxury ones.

9. Candles

Price range: P500 to P1,500

Profit margin: 25% to 50%

Candles have always been a popular product in the Philippines, as they add warmth and ambiance to any room. With the rise of aromatherapy and wellness trends, there’s a huge market for scented candles that offer relaxation and stress relief. 

You can offer a range of scents that cater to different moods and preferences, such as lavender for relaxation or citrus for an energizing boost. 

10.  Skincare items

Price range: up to P2,500

Profit margin: 30%

Skincare items are a necessity in everyone’s daily routine, and with more people becoming conscious about their skin health, there’s never been a better time to invest in this industry. From cleansers and moisturizers to serums and masks, there’s a wide range of skincare items to choose from.

11.  Makeup

Price range: P90 to P4,000

Profit margin: up to 50%

Makeup is another popular industry in the Philippines, with a huge market for beauty products that cater to different skin types and preferences. 

From basic makeup essentials like foundation and lipstick to advanced tools like contouring palettes and false lashes, there’s no shortage of products to offer. You can also consider specializing in a particular type of makeup, such as organic or vegan products, to attract a specific demographic. 

12.  Baby Clothing

Price range: up to P2,500

Profit margin: 30% to 40%

Soft, comfortable, and cute baby clothing is always in demand since parents are always eager to dress their little ones up in adorable outfits that are not only stylish but also functional.

13.  Zero waste products

Price range: P50 to P1,500

Profit margin: up to 50%

Zero-waste products are becoming increasingly popular in the Philippines as people become more environmentally conscious. This includes items such as reusable cloth bags, bamboo utensils and straws, and refillable containers.

14.  Athleisure

Price range: P500 to P4,000

Profit margin: up to 50%

Athleisure wear is a booming industry that combines comfort and style. From leggings and sports bras to tracksuits and sneakers, there are so many products you can sell. This clothing trend is also expected to boom even further in the next few years.

15.  Furniture

Price range: up to P25,000

Profit margin: 20% to 50%

From cozy armchairs, elegant coffee tables, or functional desks and bookcases, you can sell stylish furniture that transforms any space into a comfortable haven. The key to success in this industry is to offer unique and high-quality pieces that will last for a long time. 

16.  Perfumes

Price range: P150 to P6,000

Profit margin: up to 50%

Perfumes are luxurious products that have been in demand for centuries. With so many different scents and fragrances available, the perfume industry is a lucrative market to invest in. You can sell designer perfumes, niche fragrances, or make your own unique scents.

17.  Thrifted goods

Price range: P50 to P1,500

Profit margin: up to 300%

Thrifted goods are a sustainable and affordable option for those who love unique and vintage items. You can curate a collection of second-hand clothing, accessories, and home decor pieces that are in good condition and offer them at a competitive price. 

18.  Bikinis

Price range: P250 to P3,600

Profit margin: 20% to 50%

Bikinis are a must-have item for beach vacations in the Philippines, especially in the summer. You can sell anything from classic two-piece swimsuits to trendy one-piece styles. Aside from the suits themselves, you can also sell cover ups and other beach accessories.

19.  Organizers

Price range: P50 to P500

Profit margin: 40%

Organizers are an essential item for anyone who wants to keep their space clean and clutter-free. You can sell a wide range of organizers such as closet organizers, desk trays, or makeup storage. You can also consider offering custom-made organizers to fit specific spaces and needs. 

20.  Healthy snacks 

Price range: P50 to P500

Profit margin: up to 60%

Healthy snacks are becoming increasingly popular in the Philippines as more people prioritize their health and well-being. From protein bars, energy balls, dried fruits, and nuts, there’s a wide range of nutritious and delicious snacks that you can sell. 

Tips for Choosing the Best Products to Sell Online

As an online seller, choosing the right products to sell can make or break your business. Here are some tips to help you choose the best products to sell online.

Consider the ease of shipping

Bulky or fragile items may require special packaging and handling, which can increase shipping costs and lead to unhappy customers if the items arrive damaged. 

As much as possible, choose products that are easy to package and ship such as small and lightweight items. If you choose items that are harder to ship, make sure to factor in the extra cost and effort to ship these items.

Take a look at emerging trends

Staying up to date with emerging trends in your industry can give you the competitive advantage that you need. Keep an eye on social media, magazines, and other resources to see what products are gaining popularity. 

You can even use tools like Google Trends and social media analytics to track what people are searching for and talking about in your industry.

Find products that are guilty pleasures 

Guilty pleasure products cover items that people enjoy indulging in, even if they may not necessarily need them. 

These can often be impulse buys that customers are more likely to purchase on a whim. Guilty pleasures can also be related to hobbies like sports and photography.

Assess the ease of keeping your inventory stocked

When choosing products to sell online, it’s important to consider the ease of keeping your inventory stocked. Look for products that have a consistent supply chain and are easy to restock when you run out of inventory. 

It’s also important to consider the shelf life of your products, especially if you are selling perishable items like food.

Consider the profit margin

It’s important to strike a balance between affordability for your customers and profitability for your business. 

You want to choose products that you can source at a reasonable price and sell at a markup that allows you to make a decent profit. This way, you can keep your business sustainable and continue to grow over time.

Choosing Products to Sell Online FAQs

Still have questions about picking products to sell online? We’ll answer them below.

How do I choose the right product to sell online?

When choosing the right product to sell online, consider the ease of shipping, emerging trends in your industry, guilty pleasure products, the ease of keeping your inventory stocked, and its profit margin. When you find a product that meets these criteria, your business will have a higher chance of success.

Another important factor is that you like what you’re selling and that you stand by your products, so don’t overlook this!

How do I research the market for the products I want to sell?

To research the market for the products you want to sell, start by looking at your competition and analyzing their pricing, marketing strategies, and customer reviews.

You can also use online tools like Google Trends, social media analytics, and market research reports to get a better understanding of customer demand, market saturation, and emerging trends.

Additionally, you can survey potential customers to get their feedback on your product ideas and assess their willingness to pay for them.

Should I sell a niche product or a broad product category? 

Deciding whether to sell a niche product or a broad product category ultimately depends on your business goals and target audience.

Niche products offer the advantage of catering to a specific audience, which can help you establish a loyal customer base and stand out from your competitors. However, the market for niche products may be smaller, which can limit your growth potential.

On the other hand, selling a broad product category can appeal to a wider audience, but may also increase competition and make it harder to differentiate yourself from other sellers.

Always consider your resources, market demand, and the competition before deciding on what type of products to sell online.

How do I know if there is enough demand for the product I want to sell?

To determine if there is enough demand for the product you want to sell, you can conduct market research by looking at factors such as search volume, social media mentions, and customer reviews online.

You can also survey potential customers to gauge their interest in your product and assess their willingness to pay for it.

Additionally, you can analyze your competition to see how they are performing in the market and if there is room for another player in the space.

By doing your due diligence and gathering data, you can make an informed decision on whether or not to move forward with selling a particular product.

What are some ways to differentiate my product from competitors?

There are several ways you can differentiate your product from competitors. One way is to focus on quality and offer a superior product that is made with higher-quality materials or ingredients.

Another way is to offer unique features or benefits that competitors don’t have, such as a longer warranty, customization options, or a rewards program.

You can also differentiate your product through branding and marketing, by creating a compelling brand story and using social media and other platforms to connect with your audience and build a loyal following.

Lastly, consider adding value to your product through exceptional customer service, such as offering free shipping or a satisfaction guarantee. This can help build trust and loyalty with your customers.

How do I find a reliable supplier for my chosen product?

Finding a reliable supplier for your chosen product can be a daunting task, but there are several ways to go about it.

One way is to attend trade shows and networking events in your industry to meet potential suppliers in person and get a sense of their products and services.

You can also research suppliers online through industry directories, online marketplaces, and forums.

Do not forget to vet potential suppliers thoroughly by checking their credentials, reviews, and references, as well as their manufacturing and quality control processes.

How can I test the viability of a product before committing to selling it online? 

Before committing to selling a product online, it’s important to test its viability to minimize risks and maximize profits.

You can do this by conducting a small-scale test that involves selling the product on a marketplace. By testing the viability of your product, you can minimize risk and make informed decisions about your business’s future.

How do I price my product competitively without sacrificing profit margins?

When pricing your product, it’s important to strike a balance between competitiveness and profitability.

Research your competitors’ prices and adjust your prices accordingly. Consider your production costs, shipping costs, and overhead expenses when setting your prices.

You may try experimenting with different pricing strategies as well. Ultimately, it’s important to keep a close eye on your profit margins and adjust your prices as necessary to ensure the long-term success of your business.

What are the legal and regulatory requirements I need to consider when selling products online? 

When selling products online, there are several legal and regulatory requirements you need to consider. These may include obtaining the necessary permits and licenses from your barangay or mayor’s office as well as the BIR and DTI. 

You are also expected to provide accurate product descriptions and honor warranty claims. 

How do I manage inventory and order fulfillment for my online store?

Managing inventory and order fulfillment for your online store is crucial to the success of your business.

It is recommended to use an inventory management software that tracks the quantity of each product and alerts you when it’s time to reorder. You can also use dropshipping, where you partner with a manufacturer or wholesaler who fulfills the orders for you.

When it comes to order fulfillment, you can either handle it in-house or use a third-party logistics provider that can store, pick, pack, and ship your products for you. By choosing the latter option you can focus more on marketing your products.

Want a partner to help you with everything E-commerce? Sign up with Payo today or send us a message at [email protected].

In E-commerce, the stakes for market research are amplified. Unlike traditional brick-and-mortar businesses, E-commerce operates in a digital space, with more competitors and a diverse customer base that transcends geographical boundaries.

Let’s take a glance at some key data:

• The E-commerce market in the Philippines experienced significant growth in 2022, expanding by an estimated 31.3% to reach a value of PHP 500.9 billion (USD 9.8 billion). This surge is attributed to a growing trend of consumers transitioning from offline to online purchases, as reported by GlobalData.
• Research from Shopify Plus (2023) shows that 84% of E-commerce businesses using comprehensive market research reported higher conversion rates.

So why is market research so crucial for E-commerce? Here are some reasons:

• Identifies Customer Needs: Through market research, you can discover what your customers really want, enabling you to tailor your products, services, and their overall customer experience.
• Guides Your Pricing Strategy: Knowing your market helps you price products competitively, maximizing your profitability without sacrificing customer appeal.
• Uncovers Market Trends: In E-commerce, trends can change at lightning speed. Regular market research keeps you in the loop, ready to adapt and innovate.
• Analyzes Your Competition: Understanding your competition equips you to differentiate your brand and get ahead of your competitors.

Check out: How to Start an E-commerce Business in the Philippines

What is Market Research?

Market research is a practice that, at its core, involves gathering, analyzing, and interpreting data about the market, customers, competitors, and potential areas of growth. As a compass for your business, market research provides valuable insights that can guide your decisions and strategies.

How does a Market Research Process work?

The process of market research, like any scientific endeavor, follows a clear, sequential approach:

Step 1: Define Your Research Objectives

What do you need to find out? Your objectives guide your research, keeping it focused and effective.

Step 2: Identify Your Target Market

Who are your current and potential customers? Knowledge of your audience ensures your findings are relevant.

Step 3: Collect and Analyze Data

Here’s where you dive deep, gathering data from a variety of sources and using analytical tools to interpret it.

Step 4: Implement Findings

Once you’ve gathered insights, it’s time to put them to work, shaping your business strategies based on what you’ve learned.

Understanding Market Research Basics

Understanding the basics of market research allows your journey through the E-commerce landscape to become strategic, effective, and ultimately, more profitable.

Primary vs Secondary Market Research

Think of market research as a treasure hunt. In this scenario, data is your treasure and comes in two types: primary and secondary.

Primary market research involves gathering new data directly from your target audience. Methods might include online surveys, interviews, or focus groups. For instance, a 2022 Shopify survey found that 75% of successful E-commerce stores conduct regular customer surveys to drive their business strategy.

In contrast, secondary market research relies on existing data collected by other entities, such as industry reports, studies, or online databases. For example, the 2021 eMarketer report on global E-commerce trends is a valuable secondary research resource.

Qualitative vs Quantitative Market Research

In market research, you’ll find different kinds of data: qualitative and quantitative.

Qualitative market research is all about exploring. It seeks to understand the ‘why’ and ‘how’ behind consumer behavior. This kind of data is typically collected through methods like interviews and focus groups. It’s like a conversation that provides rich insights into customer motivations, preferences, and feelings.

On the other hand, quantitative market research focuses on the ‘what’ and ‘how many’. It’s about measuring and quantifying aspects of your market through statistical and mathematical analysis. Methods can include online polls or surveys. A simple example would be a poll asking, “How many times a month do you shop online for clothes?”

Types of Market Research Data 

(Demographic, Psychographic, Behavioral, Geographical)

Lastly, when you collect data, it’s crucial to know what kind you’re after. In market research, there are four main types:

• Demographic Data: This is basic information about your customers, like age, gender, income, education, and occupation. For example, a 2023 Nielsen report stated that individuals aged 18-34 make up the largest demographic group of online shoppers.
• Psychographic Data: This data type uncovers the less tangible aspects of your audience, like attitudes, interests, values, and lifestyle. A company might use this data to create buyer personas for targeted marketing.
• Behavioral Data: Here, you’re studying consumer behaviors, like buying habits, brand loyalty, and user engagement. For instance, if your E-commerce store sells fitness products, you might want to know how frequently customers buy new workout gear.
• Geographical Data: This is about where your customers live, which can significantly impact their buying behavior. For instance, customers in colder climates might be more likely to buy winter clothing from your E-commerce store.

How to do Market Research

Step 1: Identifying the Objective of Your Market Research

Defining Your Research Questions

Setting out on your market research journey, it’s crucial to know where you’re heading. This is where defining your research questions comes in. These questions are your ‘destination,’ guiding what data you gather and how you interpret it.

Questions might be broad, like, “Who is my target audience?” Or specific, such as, “What price range are my customers comfortable with for product X?” Remember, your questions should directly tie back to your business needs and goals.

Determining the Kind of Information Needed

The type of data you’ll need depends on your research questions. For example, if your question is about identifying your target audience, you’ll want demographic and psychographic data. If it’s about pricing, you’ll need data on customer purchasing power and market pricing trends.

By knowing exactly what kind of information you need, you avoid collecting unnecessary data, saving time and resources. Moreover, focusing your data collection also improves the quality and relevance of your findings.

Setting Realistic Goals for Your Research

Setting clear and realistic goals for your market research is like marking checkpoints on your journey. These are the tangible outcomes you aim to achieve through your research.

For example, a realistic goal could be, “Identify the top three competitors in the market for product Y within two weeks.” By setting a specific aim and timeline, you ensure your research remains focused and productive.

However, be mindful of the limitations. As per a 2022 eMarketer study, beginners in market research often set overly ambitious goals, which can lead to frustration and incomplete research. It’s better to start small, learn, and then gradually take on larger research projects.

Step 2: Target Market Identification

Identifying Your Potential Customers

Your first step in market research is to identify your potential customers. They are the people who need your product, have the ability to purchase it, and have the authority to make the buying decision.

For example, if you’re selling eco-friendly baby products, your potential customers might be environmentally-conscious parents or expectant mothers. To identify these potential customers, you could analyze trends in eco-friendly purchases, consider age groups most likely to have young children, and look at forums or social media groups dedicated to eco-parenting.

Understanding Customer Behavior and Preferences

After identifying your potential customers, you must understand their behavior and preferences. This means delving into how they make their purchasing decisions, what they value in a product or service, and their shopping habits.

Data from a 2023 Nielsen report revealed that 53% of online consumers value convenience over price. If your target market shares this sentiment, it might be more beneficial for you to focus on making your purchasing process as simple and quick as possible, rather than competing on price.

Analyzing Customer Demographics and Psychographics

To understand your target market more comprehensively, you must analyze their demographics (age, gender, income, education) and psychographics (values, interests, lifestyle, personality traits).

Let’s continue with our eco-friendly baby products example. Demographically, your audience might be parents aged 20-40, with medium to high income levels, and a college education. Psychographics-wise, they might value sustainability, have an interest in organic lifestyle choices, and prefer brands that align with their values.

By understanding both demographic and psychographic data, you can effectively cater to your audience’s needs, wants, and values, and tailor your marketing efforts accordingly.

Step 3: Competitor Analysis

Identifying Key Competitors

Identifying who these key competitors are is a crucial first step in competitor analysis. They could be businesses offering similar products, targeting the same audience, or even those operating within your niche.

A simple way to start is by doing a Google search for your product or service category. The businesses appearing at the top are likely to be your key competitors, given their visibility to customers.

Analyzing Competitors’ Strategies and Performance

Once you’ve identified your key competitors, the next step is to analyze their strategies and performance. What are they doing that’s working? What are they doing that’s not?

Look at their marketing campaigns, social media presence, customer engagement strategies, product offerings, and pricing. For example, if a competitor is having great success with influencer marketing, it might be a strategy worth considering for your business too.

However, it’s also important to monitor their performance over time. A 2022 study by SEMRush found that 67% of E-commerce businesses that regularly track their competitors’ performance have a higher growth rate compared to those that don’t.

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

To get a well-rounded view of your competitors, conduct a SWOT analysis. This involves identifying their strengths and weaknesses (internal factors) and the opportunities and threats they present to your business (external factors).

• Strengths: What do they do well? This could be a well-designed website, a strong brand, or a diverse product range.
• Weaknesses: Where do they fall short? Perhaps their customer service is lacking, or their pricing is uncompetitive.
• Opportunities: How can you take advantage of their weaknesses? For example, if a competitor’s shipping times are long, offering faster delivery could give you an edge.
• Threats: How might their strengths affect your business? If a competitor has a strong reputation, this could make it harder for your business to gain market share.

Remember, a competitor analysis isn’t about copying what others are doing. It’s about understanding the market landscape to navigate your business successfully and uniquely.

Step 4: Market Analysis

Examining Industry Trends and Conditions

Keep an eye on new technologies, shifts in consumer behavior, regulatory changes, and emerging market opportunities. For example, a 2023 trend in E-commerce is the rising popularity of shopping via social media platforms, often referred to as “social commerce.”

Understanding these trends allows you to adapt your strategies and stay relevant in a dynamic marketplace.

Assessing Market Size and Growth Potential

It indicates the number of potential customers and the revenue you could generate.

To assess market size, look at the number of customers currently buying products similar to yours. If you’re selling organic skincare products, find data on how many people are buying organic skincare. A 2022 report from Grand View Research projected that the global organic skincare market is expected to grow at a compound annual growth rate (CAGR) of 8.1% from 2022 to 2028. This signals a potentially increasing market size.

Assessing growth potential helps you estimate how much your market could expand in the future. High growth potential indicates a promising market.

Understanding Market Segmentation

Market segmentation divides your larger market into smaller segments based on shared characteristics like demographics, psychographics, behavior, and geography.

For instance, in the organic skincare market, one segment might be women aged 30-45, living in urban areas, who value sustainable products and shop online. Another segment could be younger consumers, aged 18-25, who are interested in cruelty-free cosmetics.

Understanding your market segments allows you to tailor your marketing efforts, cater to specific needs, and ultimately, connect more effectively with your customers.

Step 6: Implementing Market Research Methods

Surveys and Questionnaires

Surveys and questionnaires are like your compass in market research, guiding you to valuable customer insights. They can provide a wealth of information about customer behaviors, preferences, and attitudes. 

Online survey platforms, such as SurveyMonkey or Google Forms, are easy to use and offer a wide reach. However, the key is to design clear, concise questions that directly relate to your research objectives.

Interviews

They allow for a deep dive into individual experiences and perceptions. You can conduct interviews in person, over the phone, or through video conferencing platforms. While they can be time-consuming, the qualitative insights obtained are often rich and detailed.

Focus Groups

They involve a small group of people discussing their perceptions, opinions, and attitudes towards a product or service. 

A 2021 report from MarketResearch.com highlighted the value of focus groups in eliciting diverse views and identifying common themes. Remember, effective focus groups require careful planning and skilled moderation.

Online Analytics Tools and Techniques

They track and analyze online behavior, offering invaluable insights. Tools like Google Analytics can show you where your website traffic is coming from, how long visitors stay, and what they click on. It’s a powerful way to understand your online performance and optimize your strategies.

Social Media Monitoring

It involves tracking conversations and mentions of your brand or products on platforms like Instagram, Facebook, and Twitter. Tools like Brand24 or Mention can help with this. It’s a useful way to gauge sentiment around your brand and stay responsive to customer needs.

Step 7: Collecting and Analyzing Data

Data Collection Techniques

The collected data could be from the market research methods we’ve discussed earlier, like surveys and questionnaires, interviews, focus groups, analytics tools, and social media monitoring. Each method has its strengths and can be chosen based on what suits your research objectives best.

For example, if you want to understand your audience’s opinions about your new product design, you might use a combination of online surveys for quantitative data, and interviews for more in-depth qualitative insights.

Data Analysis Techniques

Once you’ve gathered your data, you need to decode it. That’s where data analysis comes in. Techniques can range from simple descriptive statistics (like averages and percentages) to more complex inferential statistics (like correlation and regression analysis).

In E-commerce, a popular data analysis technique is conversion rate optimization (CRO), which involves analyzing your online visitors’ behavior to increase the percentage that convert into customers.

Drawing Conclusions and Insights from the Data

Insights answer your research questions, inform your strategies, and guide your E-commerce decisions.

For instance, if your survey data shows that 80% of respondents prefer eco-friendly packaging, and your social media monitoring reveals positive sentiment around brands using sustainable materials, an insightful conclusion could be to transition to greener packaging for your products.

Remember, the value of data lies in the insights you can extract and the actions you take based on those insights.

Step 8: Applying Market Research to E-commerce Strategy

Using Insights to Develop Product Offering

Your research could reveal a gap in the market or a unique customer need, inspiring you to develop a product to meet it. For instance, if your research reveals a rising trend for vegan skincare in 2023, you might consider developing a line of vegan skincare products.

Implementing Data Insights into Pricing Strategy

Pricing is a tricky aspect of E-commerce strategy, but market research can simplify it. By understanding what customers are willing to pay and what competitors are charging, you can find the sweet spot for your pricing. 

For example, if your research shows customers value premium ingredients in skincare products and are willing to pay more for them, you might consider a higher price point for your organic skincare line.

Integrating Market Research into Marketing and Promotional Strategies

Insights on customer behavior, preferences, and market trends can inform your marketing messaging, choice of marketing channels, and promotional tactics. 

For instance, if your research shows that your target customers are active on Instagram, a strategic move would be to enhance your presence there with regular posts and paid ads.

Influencing Customer Service and User Experience Based on Research

Market research can reveal customer expectations, pain points, and preferences, helping you to fine-tune your customer service and UX. If data shows customers value quick responses to queries, investing in a live chat service on your website could significantly enhance their experience.

Conclusion

Let’s remember, E-commerce is not just about selling products online; it’s about understanding your customers and meeting their needs in ways that distinguish you from the competition. This understanding comes from data and insights – which can lead you on a path of discovery and growth.

Need a reliable E-commerce partner in the Philippines? Then sign up with Payo today or send us a message at [email protected].

In the Philippines, the E-commerce market is currently valued at a whopping $15.62 billion, and it is expected to skyrocket to $29.54 billion by 2027.

This shows how undeniable the dramatic shift to E-commerce has been. New businesses flocked to the digital space, and brick-and-mortar shops did the same. That being said, it’s now integral to incorporate online selling into your business.

Thankfully, starting your own E-commerce business has never been easier, faster, and more affordable. 

If you’re thinking about how to start an E-commerce business and you’re not sure where to start, this article will be your new best friend.

We’ll walk you through everything you need to know about it – from its advantages and disadvantages, the best E-commerce platform for you, and how to work on your delivery and logistics management, among other things.

What is E-commerce?

Electronic commerce, often abbreviated as E-commerce, is a process where businesses trade goods and services over the internet. 

E-commerce allows your business to reach millions of customers without much effort. By adopting an E-commerce strategy, you’ll have a virtual global store that generates sales and profits with the click of a button.

Without question, E-commerce is truly an incredible selling strategy for start-ups since it allows them to reach their target market at a lower cost. 

A lot of businesses in the Philippines have shifted to E-commerce because it’s a more convenient and cheaper way to sell products. 

By having an E-commerce store, you can also efficiently manage your inventory and streamline your delivery easier through the help of third-party ecommerce services like Payo.

Pros & Cons of Starting an E-commerce Business

Before you start your own E-commerce business, it’s important to know its advantages and disadvantages. Here are a few: 

Pros

Low costs

When you start an E-commerce business, it usually does not require a large budget. 

You can start small, and go for free platforms such as Facebook Marketplace, or you can set up your own website for a fraction of the cost compared to building your brick-and-mortar store. 

Location is not an issue

One of the best things about selling online is that you can sell your products and services to customers from anywhere in the world. There’s no need to worry about the proximity of your business/warehouse to your customers.

It is easy to showcase products

With E-commerce businesses, you just need to invest in good product photos and videos. You can even include customer-generated media and reviews on your website to encourage more people to buy your items. 

It is easy to target customers

Thanks to E-commerce, your business can reach millions of potential customers easily, wherever they are located. 

This can be done by using the right keywords and descriptions. It’s not like brick-and-mortar stores whose customers are limited to people within your business vicinity. You can also use advertisements and social media posts to widen your customer reach.

It offers great potential income

E-commerce businesses give you better chances to generate more income compared to a brick-and-mortar store because it costs less to maintain an online business. 

Scaling your business is easy

Scaling your business is very straightforward when it comes to E-commerce since you can easily add new products to your inventory, and increase your sales and profits by using better marketing and advertising strategies.

You can sell 24/7

One of the benefits of ecommerce is that you, your partners, and your customers can take orders 24/7, 365 days a year. 

If your customers want to take advantage of the convenience and flexibility E-commerce provides, they can do that any time they want.

Cons

There is no in-store experience

For certain customers, it’s not just about the products they want to buy; it’s also about the experience they get from shopping in a physical store. By shopping online, they won’t be able to touch or feel the product, which can be a deal-breaker for some people.

It is dependent on the internet

For your customers to access your E-commerce platform, they need an internet connection. If the internet is down, your customers will not be able to view or buy your products or services. However, now that most people are connected to the internet, this seldomly becomes an issue.

No one can buy if your site crashes

If your E-commerce site crashes or malfunctions, you won’t be able to serve any customers. This can be problematic, especially during peak sale periods.

It is very competitive

Since there are millions of E-commerce businesses out there, it can be challenging to stand out. This is why you have to take time to get to know your competitors, and establish what’s unique about your business, and work on getting your brand out there.

There may be potential privacy and security issues

Although E-commerce websites are now safer than ever, there may still be issues on safety and security. Someone may be able to hack into your database and steal the personal and financial information from your customers. You might not get this information back, and if it gets out, your reputation may become irreparable.

Avoid this problem by investing in the security of your platforms. 

Types of E-commerce Business Models

Now, let’s look at the different types of E-commerce business models. Keep in mind that you can fall into more than one of these categories.

Business to Consumer or B2C

For this business model, you sell directly to end users. For instance, if you buy in an online store as a customer, it means they are following this model. 

This is an amazing business model to follow for low-cost products and services. 

Business to Business or B2B

This type of model involves businesses selling their services or products to another business. 

Usually, the buyer is the end-user, but they typically sell it to their consumers as well. This business model has a high order value, but a longer sales cycle. 

Business to Business to Consumer or B2B2C

For this model, companies sell their services and products in partnership with another organization to a customer. 

This is not the same as white labeling where companies rebrand an item as their own. For this model, the consumer understands that the product they are buying is from an original company. 

Business to Government or B2G

This business model involves businesses selling their goods or services to government entities, whether it’s a municipality, city, the national government, or a specific government agency. 

This business model involves a bidding process.

Consumer to Business or C2B

This model enables individuals to sell services and goods to companies. For this model, sites may enable customers to post their work and have businesses bid for it. 

Direct to Consumer or D2C

Direct-to-consumer is another popular business model in the ecommerce industry. 

For this model, products are sold directly to end customers without any help from third-party wholesalers or retailers. 

Consumer to Consumer or C2C

This model usually happens in online marketplaces that connect consumers to each other. 

Best E-commerce Platforms in the Philippines

Once you pick the E-commerce business model you want, it’s time to pick your selling platform. As the E-commerce business in the Philippines continues to thrive, more and more platforms have become available to online sellers.

Your choice ultimately depends on factors like your target audience, budget, and your timeline in setting up your store. Here are some of your options.

Related: Best E-commerce Platforms in the Philippines

Self-hosted website

Self-hosted websites give you the ultimate customization and flexibility. By starting from scratch, you can be totally in control of its design and upkeep. 

While this may not be the perfect platform for beginners, you can simply hire web developers to take care of the site building for you. Once it’s running, you can be in charge of the maintenance.

Social media platforms

Nowadays, many social media platforms have integrated shops as part of their service. Facebook and Tiktok are two of the top E-commerce social media platforms today. 

Because it has millions of users, you can promote your products or services to a large audience. Most social media platforms also support live selling which is great for businesses that want to push their digital presence.

Online marketplaces

Almost every person who shops online is active on online marketplaces like Lazada and Shopee. 

These platforms allow business owners like you to leverage built-in platform features and services to ensure your business reaches its maximum potential. With a huge customer base, online marketplaces are also a convenient way to reach out to a large target audience. 

Despite the high competition, there’s still a chance for you to get your share of the pie.

E-commerce Website Builders

If you want to build your website but you don’t have the budget to hire a developer, this is the ultimate choice for you.

E-commerce website builders are designed to easily create a new website with as little technical knowledge as possible. 

Most of these platforms feature drag-and-drop editors, and you may also add various plug-ins to make your customer experience more seamless. Shopify, Wix, and WooCommerce are some of the most popular examples entrepreneurs love. 

How to Start an E-commerce Business in the Philippines 

You may feel overwhelmed once you start an E-commerce business, especially if you’re new to the industry. To help guide you in your journey, we’ve compiled a step-by-step guide for you to follow.

Step 1: Choosing a product/niche

This step will dictate the performance and outcome of your E-commerce business, so make sure not to rush this process.

Think of a niche that you can consistently sell and that has a demand in the market all year round. 

You may choose broad niches like fashion, food, healthcare, or furniture, or stick to specific ones like mountaineering gear, surf suits, limited edition shoes, or blackout curtains – the sky’s the limit. Don’t be afraid to get creative.

Without narrowing down your products to a niche, you will have a hard time building a loyal customer base. Having a niche will ensure your consumers will trust you and think of you as an industry leader. 

Therefore, you will have a higher chance of getting to the top of the value chain. Not only that, but it will also avoid confusion.

Related: 20 Best Products to Sell Online in the Philippines

Step 2: Market research

Solid market research is needed to know exactly what you’re up against. To help you with this, perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis by answering the following questions – who’s your competition? What are their strengths and weaknesses? What will you be doing that’s different from your competitors?

You may also do a customer survey to know what exactly your customers will like, as well as their preferred price points. 

When your business has a clear focus, you can easily differentiate yourself from your competitors. This step will also determine your company’s value proposition and brand positioning.

Learn More: How to do Market Research for E-commerce

Step 3: Setting up the business

Since you’ve already decided on a niche, it’s now time to start building your E-commerce business. Create a logo and a comprehensive business plan to make sure everything is organized. 

Once you’ve done this, register your business name to make it official. Here’s an extensive guide on starting a business in the Philippines that you can also check out.

Step 4: Setting up & optimizing sales channels 

Now that your business has begun, you may start setting up your E-commerce store. However, don’t expect to get sales the moment you launch your store. 

You still need to optimize your sales channels to make your products easily accessible and visible to your audience. 

But how exactly can you do this? 

First, you need to create a compelling offer for your audience. Let your customers know how your product can make their life easier. Without this key information, your customers will have no reason to buy your product.

Second, learn how to use SEO to rank higher in search engines. This will help make your products more visible and easier to find on Google and your platform of choice. 

Third, you also need to establish a solid social media presence. Post your products on social media platforms and online marketplaces. This step can help you significantly drive your sales to the next level.

Fourth, optimize your ecommerce store or your listings from online marketplaces for maximum performance. 

Step 5: Choosing the best Payment Gateways

Nowadays, customers expect you to make purchasing easier for them. This is why having a wide array of payment gateways is a must to accommodate different customers’ needs. 

You need to make it easier for them to pay through bank transfer, GCash, Grabpay, Cash on Delivery, PayMaya, and other platforms. 

Step 6: Delivery & Logistics Management

Some of the most important tasks of a business owner is to make sure your inventory is safe, and that your customers get their orders as soon as possible. 

While these tasks may seem easy in theory, these are very demanding and time-consuming.

To make this easier, you need to pick a logistics partner that’s not just reliable and reputable, but also efficient. Otherwise, you will be losing a lot of money as a result of delayed deliveries.

Here’s what you need to take care of when it comes to delivery and logistics management: 

Order fulfillment services

Packing orders is no easy feat, especially if you’re serving hundreds of customers per week. 

Order fulfillment services involve receiving, processing, and delivering orders to customers. This can be done by you, or a third party. 

Warehousing

Product storage is another major thing you need to take care of. You need to have a warehouse that’s highly secure to avoid theft and damage. 

Aside from that, the warehouse should also be clean and well-organized. 

Live Customer Support (Sales Retention)

Customer support is a highly underrated yet vital aspect of running a business in the digital age. 

With good customer support, your customers will be acknowledged daily, and be assured that you’re listening to their concerns – this will also make them more likely to come back to you.

Cash on Delivery Integration

Cash on delivery is one of the most convenient ways for customers to pay for the products they’ve ordered. It’s also a highly popular method for Filipinos, especially for those who do not have bank accounts.

To make cash on delivery a possibility, you’ll need to have a logistics partner that can effectively and promptly deliver your orders.

Parcel Tracking

With a reliable logistics partner, your customers can track orders anytime they please. This will greatly help get rid of delivery anxiety and drive customer satisfaction. 

Tracking also helps business owners to ensure that orders are delivered on time. 

Step 7: E-commerce Marketing

While you might have a great product and a reliable logistics partner, you still need effective marketing methods to drive sales. 

There are plenty of ways to promote your products online, but each has its advantages and disadvantages.

For instance, content marketing is a method of advertising that involves creating blogs, posts, videos, and webinars that are relevant to your audience. 

When your customers see, read, or watch these, your products will be introduced to them and they will generate interest in your brand.

Another effective strategy you can try is email marketing which involves sending targeted emails to your customers. This will allow you to establish a genuine connection with your customers.

Check Out: Payo’s Free E-commerce Checklist

Tips for when you start an E-commerce Business in the Philippines

With everything discussed above, it’s obvious that you need to consider a lot of factors before you start an E-commerce business. You have to take care of various aspects before, during, and after the actual business process. To make the process easier, follow the tips below. 

Don’t rush your planning process

Getting your business off the ground may seem exciting, but rushing your planning process will only cause more problems in the future.

Begin by clarifying your goals and objectives for your business. From here, create a comprehensive business plan. If you skip this step, you might end up with a business venture that won’t last for long.

Be in multiple sales channels if needed

While you can market your products solely on your website and Google ads, you might need to leverage other sales channels to have better exposure. 

For instance, you can set up your Facebook and Instagram pages, and be active on TikTok Shop, Shopee, and Lazada. 

This may seem time-consuming, but it will bring you a lot of benefits. That said, it’s always best to prioritize your online presence in platforms where your target customers are most active.

Determine your USP early 

Your unique selling point (USP) should be one of the first things you should establish before you officially launch your online store. 

This will help you position your business better and get ahead of your competition. You can come up with your USP by asking yourself the following questions:

• Why should customers come to your online store instead of your competitors?
• Why should customers buy from you if you were both selling the same product at the same price?
• Why should your customers pay for the items they have ordered?
• How do you differentiate yourself from your competitors?

Understanding your USP is vital for your business venture. For instance, if your products are sold at a lower price than other competitors, you can use this as your USP.

Open a corporate bank account

Setting up a corporate bank account for your business can be confusing, especially for first-time business owners. 

However, this step is non-negotiable, especially if you want to take care of your business finances well. If you mix your personal and business funds, you may end up mishandling your money. 

Create some buzz before launching

Your store will only be successful if you have enough people supporting you. To do this, you can start by creating social media pages to gain awareness. 

Don’t forget to ask for support from your friends and family, and let them know you’re opening an online store so they can share it with their network. 

If you want to go the extra mile, utilize the power of PR by getting your story about the store’s launch published in different publications and online magazines.

Simplify the checkout process for your customers 

The majority of customers leave websites when they encounter issues during the checkout process. 

To prevent this from happening, you need to have a smooth and uncomplicated process for your customers to purchase your products. After all, you don’t want to lose sales, right?

You can use available tools to simplify your checkout process. For instance, you can use Shopify’s One Step Checkout feature. 

Always give top-tier customer service

Customer service is one of the most important things to consider once you start an E-commerce business. If your customers feel that you have given them the best experience, you will greatly increase your chances of making repeat orders.

Be sure to keep your customers updated on the status of their orders, and once the order arrives, send them a personal message to make them feel important. If you receive a message on your email or social media pages, reply as soon as you can. 

To give your customer service a boost, you can consider hiring a staff to handle the various customer requests. This will free up your time from handling queries and allow you to focus on running your business.

Consider tapping influencers or brand ambassadors

Reaching out to influencers or brand ambassadors is not only a great way to reach a wider audience, but it can also boost your brand and encourage engagement. 

Most influencers will charge you for a promotion, but there are also ones that are okay with x-deals and affiliate commissions. Whether you have the funds to pay influencers or not, make sure to treat them professionally. 

Always have a short and long-term vision 

It’s easy to get carried away with excitement once your online store is making money, but you should always have a long-term vision for your business. 

You don’t want to put too much effort in the beginning and then forget about your online store a couple of months after.

Having both long and short-term goals will help you determine where you want to go with your business. 

For instance, your goal for the next 6 months may be to increase your sales by 20%. In the next year, you may want to double your current inventory.  

While it’s okay to be ambitious, you always need to bring your feet back to the ground and be realistic in your goals.

Use failures as a learning experience 

While it’s easy to get frustrated and want to give up, you should always use your mistakes as an opportunity to improve your business. For instance, if your items are damaged during the shipping process, maybe you can change your courier or protect your product better. 

Incentivize repeat customers

As a business owner, you want to keep your customers happy so they will keep coming back to your store.

But how can you do this? By offering incentives that are exclusive to repeat customers. 

Think about what your customers will find extra value in, and create a loyalty program that can make them excited about returning.

Keep your store mobile-friendly

A high number of customers use their mobile phones to search online for items. If your online store is not mobile-friendly, it can be difficult for you to close these potential sales.

With that in mind, you should work on improving the mobile experience of your online store, especially if your target market is young people.

Research tools and services to make managing your store easier

You should always tap into available research tools to help you better manage your store. 

For instance, you can use Google Analytics to see how customers are interacting with your website and to find out which pages have the most traffic so you can focus more on them if necessary.

You may also leverage services like Payo to take charge of logistics so you can better focus on how you can improve your business further. 

Read Next: How to Manage & Scale an E-commerce Business

E-commerce Business FAQs

Still got questions about E-commerce? We’ll answer them below.

Do I need to have technical knowledge to start an E-commerce business?

Some E-commerce platforms require you to know your way around the technical aspects of setting up your website, but others, like Shopify, have an easy-to-use platform, even for those who are not tech-savvy. 

That said, you must know how to run social media accounts to ensure your online presence remains high. This will help you increase your customer base.

What are the legal requirements for starting an E-commerce business? 

In the Philippines, you need to register your ecommerce business name with the Department of Trade and Industry (DTI). 

You must also get a permit from your barangay and local municipality/city. For tax purposes, you also need to register with the Bureau of Internal Revenue (BIR). 

Do I need to register my E-commerce business with the government? 

Absolutely. Registering your business with the government is not only a requirement, but also a way for you to prove to potential customers that your business is legitimate.

What payment methods should I offer on my E-commerce website?

This should be decided based on your target market. For instance, while credit cards and debit cards are the most common payment methods in ecommerce, you should also consider accepting other payment methods such as GCash, PayMaya, and Cash on Delivery. 

Also note if your target customers prefer BNPL (Buy Now, Pay Later) services. 

How do I handle shipping and returns? 

One of the most important things you need to consider when creating an ecommerce store is your return and shipping policy.

You should clearly specify your time frame and conditions for returns, including your refund or exchange policy. 

For instance, you can offer a 15-day return policy, as long as your customers have a valid receipt or proof of purchase, and the item has not been damaged. 

You should also specify if customers need to pay for return shipping or if you will be responsible for it. 

How do I promote my E-commerce business? 

It is vital to have a strong content marketing strategy for your ecommerce store. 

This will not only help you grow your social media presence, but it will also help you increase your sales, organic traffic, customer engagement, and customer lifetime value.

You can do social media marketing by using hashtags, posting frequently, and using relevant photos, videos, and captions. You can also use influencer marketing and tap into your customer database to spread the word about your online store. Finally, leverage the power of ads – both on social media and traditional platforms. 

How much does it cost to start an E-commerce business? 

Your costs will depend on the type of E-commerce store you want to create. For instance, selling products on Facebook Marketplace is free, but if you plan on creating your own website from scratch, expect to pay P75,000 or more. 

Meanwhile, platforms like Shopify cost roughly $29 to $299 per month. 

How long does it take to set up an E-commerce business?

This depends on the type of E-commerce business you plan on creating. In theory, you can get your business up and running in a few hours. 

However, it is recommended to work on your ecommerce store for weeks or months to ensure it looks good and runs smoothly. 

How do I create a website for my E-commerce business? 

This can be done by using a website builder, or by hiring a web designer or developer. 

What kind of support should I offer to customers? 

Customer support should always be prioritized. This is a way for you to show people that you are listening to their concerns and suggestions, and that you are willing to provide the solution to their woes. 

Email, chat, and message support are recommended. Also don’t forget to reply to comments/questions on your posts. 

How do I ensure the security of customer information? 

One of the most important things for ecommerce store owners to consider is information security.

There are several things you can do to ensure the safety of customer information. 

First, you can create a privacy policy for your site that clearly states how you will use and disclose customer information, including any third-party companies you might use. 

Your company should also have the right security protocols in place to prevent cyber-attacks.

As always, you should ensure your customers’ information (credit card details, contact information, etc.) is safe and secure. This can be done by using SSL encryption and ensuring the information is stored on a secured server. 

How do I handle inventory and stock management? 

Before you create an E-commerce business, you need to determine how you will handle inventory and stock management. 

The easiest way to handle this is to get a third-party service to do it for you since it can be extremely stressful. 

Can I start and run an E-commerce business from home?

Yes, you can start an E-commerce business from home, and even run it from there as well. This is perfect for people who want to get started immediately at a minimal cost.

How do I measure the success of my E-commerce business? 

This depends on the type of E-commerce business you plan on creating. In general, there are several key performance indicators (KPIs) you should be tracking.

For instance, you should be measuring your ROI, number of transactions, conversion rate, and sales and revenue growth. 

Aside from those, it is also recommended to measure your revenue per customer, website traffic, cart abandonment rate, and customer acquisition cost, among many others.

What are some common mistakes to avoid when you start an E-commerce business?

The most common mistakes to avoid when starting an E-commerce business include: 

• lack of proper planning 
• not being in the right platforms where your target customers are most active 
• not having a clear value proposition 
• failing to utilize tools and resources that would help your business grow
• not investing enough time to build your brand. 

But as long as you plan well, your E-commerce business will surely reach its maximum potential.

Now that you’ve gone through our article, you know all of the basic things to know when starting your business. If you need a reliable E-commerce partner, look no further than Payo!

As one of the country’s leading E-commerce enablers, we’ll help you from every aspect of your business — from Live Customer Support and Fulfillment to Cash on Delivery Integration and Advanced Remittance.

Sign up with us today or send us a message at [email protected]. We look forward to helping you thrive in E-commerce!

Putting up an online marketplace store is one of the easiest ways to sell your products. This is because you’re already provided with the tools for the online shop. This includes the platform you’re selling on and the platform where you can track orders.

However, an online marketplace is a double-edged sword. Competition is stiff, as you’re selling on a platform with hundreds of other shops – some of which may even be selling similar products. With this being said, one way to give your store an edge is through effective marketing. 

If you’re new to being an online marketplace seller, and you’re not sure how to go about your marketing plan, don’t worry! We’ve got you covered. Read on to learn some of the best marketplace marketing strategies you can use.

Do research on your competitors

As a new merchant, it’s important that you see what your competitors are doing. This isn’t so you can copy their content, but so you can see how they reach out to potential customers. Doing some market research will also give you insights on the needs and wants of your target audience. 

Additionally, make sure you go through the channels that your target audience uses. Where you reach out to them is just as important as what you say and how you say it. 

Utilize in-app advertising and campaigns 

One advantage of using an online marketplace is that it usually already has advertising options. This can be done through in-app pop-ups, banners, and sale day campaigns. Some stores also invest in having their products show up first when customers enter specific keywords. 

Explore the possibilities on the app to make advertising and marketing easier for you. This saves you time and effort so that you can focus on running your online store.

Generate buzz with social media

Even if you’re selling on an online marketplace, that doesn’t mean you can’t attract customers through other platforms. One effective way to direct users to your store is by creating buzz on social media. 

Create witty and timely content that will engage your target audience. This helps create brand awareness, and will get them curious about your products. They might even follow your page, and eventually purchase a product once they’re ready. 

Maximize positive product reviews

One of the best ways to build credibility isn’t by talking about how amazing your products are; it’s by having customers vouch for you themselves. In today’s day and age, reviews and feedback play an important role in a customer’s purchase decision. That’s because these anecdotes are coming from people who already tried your products. 

Having said this, make sure to maximize your positive product reviews and store ratings. You can post these on social media so that your audience sees how credible your store is. It will also help if you respond to these reviews, even just to say thank you. This shows customers that you care about their experiences, and not just about sales.

These are just some of the best online marketplace marketing strategies that you should consider for your store. It won’t be easy standing out in an online marketplace, but staying consistent with your efforts will be worth it in the long run. 

If you’re looking to further elevate your online business, you may need to consider getting an E-commerce partner. If this is the case, there’s no better option than Payo! 

Payo is a leading E-commerce service in the Philippines that offers holistic E-commerce solutions. We provide everything you need, from Warehousing and Last Mile Management to Marketplace Optimization and Advanced Remittance.

Want to make E-commerce simpler and easier? Sign up with us today or send us a message at [email protected]. We’re looking forward to hearing from you!

Online shopping is all around us – whether on social media, an online marketplace, or on E-commerce platforms. It has become a part of people’s everyday lives, especially with today’s advancements in tech. 

In fact, online marketplace Shopee shared data regarding the increasing number of online businesses. According to the company, online sellers are growing both inside and outside of Metro Manila. This can be attributed partly to the fact that more shoppers are transitioning to the digital space as well. 

This isn’t surprising, especially given the advantages of online shopping. If you’re wondering what these are, here are a few examples. 

Ease and convenience

One of the most obvious reasons customers shop online is because it’s convenient. For one, you can do it from anywhere – your home, your office, or even while you’re on vacation. With just a few clicks and taps, you can go from viewing a product to purchasing it. 

Additionally, online shopping lets you shop whenever you want, meaning you’re not bound by store hours. Feeling like doing some shopping at 2 in the morning? With E-commerce platforms, it’s now possible. 

Saves time and effort

Another benefit of shopping online is how much time and effort it saves. Without E-commerce platforms, you’ll have to carve out time from your schedule to go to a physical store. This is especially challenging when the store is far from where you live. 

By shopping online, you don’t have to worry about going anywhere – all you need is your phone or laptop to purchase your products! Some stores even offer same-day or next-day delivery, which helps if you urgently need whatever you bought.

Variety of products

When you go to a brick and mortar store, it’s especially frustrating when they don’t have the item you need. It might even feel like a waste of a trip, and you’re left wondering where else you can get your item. That’s another reason why you should opt to shop online – if one online shop doesn’t have what you need, you can check out other shops in just a few clicks.

Additionally, E-commerce shops usually have a wider variety of products. This means you’re not limited to one type of product – you can shop for everything you need in one go. 

Easy price comparisons

One of the most common considerations when it comes to buying something is its price. As a customer, of course you want to make sure that you’re getting your money’s worth. With today’s E-commerce platforms, that’s easier than ever. 

Comparing prices of similar or the same products only takes a few seconds. In fact, some E-commerce platforms even do the comparisons for you, showing you which store offers the most affordable price. Doing this helps ensure that you don’t pay more than you have to for an item. It also gives you an idea of which stores give the best prices for future reference. 

Exclusive promos and discounts

E-commerce merchants know that one way of attracting customers is providing promos. That’s why another advantage of online shopping is having access to discounts or codes that are only available online. 

For example, many stores offer discounts for customers who sign up for their newsletters. Another one is promo codes that online stores use for certain milestones, such as hitting 10,000 followers on their social media pages. These discounts aren’t always available in physical stores, which is another reason customers love shopping online. 

These are just some of the advantages that shopping online provides. With the continuous advancement of tech, there’s no doubt that buying products on E-commerce platforms will become even more convenient in the future. 

If you’re an online merchant looking to establish yourself in Philippine E-commerce, there’s one way to find success faster; it’s by partnering with Payo!

Payo is the leading E-commerce service in the Philippines. We provide various solutions from Warehousing and Fulfillment to Marketplace Optimization and Cash-on-Delivery Integration. 

If you’re interested in learning more about how we can help you, feel free to sign up today or send us a message at [email protected]. We’re looking forward to helping you scale!

As an E-commerce service in the Philippines, Payo knows that there are many ways that merchants sell their products. One way they do it is by dropshipping in the Philippines.

Dropshipping is a retail shipping method where a merchant buys his or hers stocks from third-party suppliers. This means that the merchant can have a business without a physical store, or stocks on-hand. The most common type of dropshipping involves customers placing an order, the merchant routing this order to the supplier, and the supplier shipping the products.

Other merchants prefer having the products shipped to them first so that they can incorporate their own branding. However, they still ultimately get their products from third-party suppliers. 

Dropshipping in the Philippines has boomed, mainly because of all the opportunities it presents. If you want to understand why it’s gotten so popular in the country, here are some reasons! 

Easy to set up

Being a dropshipper is fairly straightforward. First, you just have to set up your online shop. You can use E-commerce platforms like Shopify, or put up your own website or social media store. After that, you can simply contact your suppliers when orders start coming in. It’s that simple!

Dropshipping, compared to setting up a traditional business, is simpler and requires less effort.

No physical store required

When you start your dropshipping business in the Philippines, you won’t have to worry about having a brick and mortar store. All you need is an E-commerce platform where you can showcase your products, and a reliable supplier. 

There’s no need to look for space for a physical store. Just create your brand, set up your E-commerce platform, and you’re good to go!

Warehousing and shipping are taken care of

Warehousing and fulfillment are one of the most important parts of E-commerce logistics. Thankfully, it won’t be something you have to worry about with dropshipping. That’s because your supplier will be the one taking care of this aspect of the business. This is just another advantage of choosing a dropshipping business model.

Product production isn’t necessary

Since you’ll be working with various suppliers of your choice, you won’t have to create your own products to start a business. You just have to pick and choose which items you want to sell.

When you do this, make sure to pick out products with good quality. It’s also important to work only with suppliers you trust, as they have a big impact on the success of your store. 

Let’s you focus on growing your brand

Because your suppliers take care of the packing and shipping aspect of dropshipping, it gives you the opportunity to focus on other business aspects, like marketing. By spending most of your time building your brand’s name and reputation, you have better chances of attracting customers. 

Furthermore, being a dropshipper means you don’t have to do everything alone – you have suppliers who help you with the E-commerce process!

These are just some of the reasons that dropshipping business in the Philippines have grown in number. It’s easy to see how these advantages, coupled with the booming E-commerce industry, entice merchants to try online selling.

If you’re looking for a reliable E-commece partner to help you with the ins and outs of dropshipping, Payo is the best choice!

 As a leading E-commerce enabler, we want to make sure online selling is as easy as it can be for you. That’s why no matter what solutions you need – from Live Customer Support to Marketplace Optimization – we have them for you.

To learn more about our solutions, simply sign up today or send us a message at [email protected]. We look forward to helping you thrive in E-commerce!