Payo Feature: Learn about Payo’s new Marketplace Solution with Kim Casaje

If you’ve visited websites such as Lazada, Shopee, or Zalora, then you’ve experienced being on an online marketplace. Marketplaces have grown tremendously in the past few years, especially with how reliant customers are now on E-commerce. 

Because Payo is one of the leading E-commerce enablers in the Philippines, the company wanted to introduce a new solution dedicated to helping online merchants thrive in local marketplaces. 

In this feature, Kim Casaje talks about this solution and her experience so far as Payo’s Head of Marketplace.

1. Please tell us a little about your journey with Payo. How was your first few months like? How long have you been with the company now?

I joined Payo in November 2021, so I’ve been with the company for roughly three months. I have come to love Payo’s work culture and environment. Business Development, Marketing, and Operations helped me tremendously even with the work from home set-up. I’ve never felt alone even if I’m currently the only member of the Marketplace department.

2. What enticed you to join the company and get into E-commerce? 

I’ve worked with some E-commerce companies in the past, and I’ve seen how fast E-commerce has grown here in the country. It has also helped a lot of businesses become more efficient and improve their processes. 

The mission of Payo is to uplift the E-commerce industry and continuously improve online selling processes was what enticed me to join the company. It is fulfilling to help merchants make better decisions and scale their businesses through Payo’s solutions. 

Additionally, joining Payo means I get to work for a company that shares the same passion and beliefs that I have in life; one that challenges me, stimulates me, and inspires me to give back to the community. In this case, that means helping merchants and their customers.

3. Payo has officially launched its Marketplace Optimization solution. Can you tell us more about it?

Our Marketplace Optimization solution was created for local and international merchants who want to focus on selling their products across the country’s top online marketplaces. These include Lazada, Shopee, and Zalora. 

Our solution offers a holistic approach that gives merchants a competitive edge when it comes to attracting customers in these marketplaces. Ultimately, we want to help them penetrate various marketplaces, expand their customer base, and reach their brand and profit goals. 

4. How does it feel being the point person for this completely new solution?

It has been very fulfilling. Even if I felt a bit of pressure in the beginning, I’ve been fortunate enough to work with Payo’s other teams. Their help has been essential in launching this solution and setting our marketplace goals. Furthermore, they inspire me to do my very best.

5. What was the most challenging aspect of launching this service? How about the most rewarding aspect?

The most challenging aspect of launching our Marketplace Optimization solution was having self-doubt. This was inevitable, at least in the beginning, since I was working alone. The feeling slowly crept up on me and I felt like the service wasn’t growing as fast as I wanted it to. 

Overcoming my self-doubt was definitely rewarding, which I was able to do with the support of the other departments. It helped me focus on the work at hand, and it made me feel optimistic about achieving our marketplace goals. 

6. Why is it important for E-commerce merchants to have access to Payo’s Marketplace solution? 

Now is the best time for merchants to be part of local marketplaces since there is enormous growth in the digital space, especially considering that each marketplace has its own infrastructure. Selling on platforms like Lazada and Shopee would definitely scale their online presence.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

My work reduces the complexity of E-commerce for merchants. We are here to help them by providing end-to-end support. Our goal is for each merchant to be able to sit back and relax while their marketplace store grows.

8. What’s one thing you want to achieve with Payo this 2022?

One thing I want to do with Payo this 2022 is to fulfill our goal of being the official partner of Philippine marketplaces. I also want to help both local and international merchants thrive across different marketplaces, and help them grow by at least 50%. 

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today!