E-commerce has been on overdrive for the past two years, resulting in a major shift from brick-and-mortar stores to digital ones. Naturally, this has enticed more merchants to utilize the digital space and sell products and services online.
It also triggered a massive change in consumer behavior, and both brands and E-commerce enablers saw how it pulled certain products and services into the spotlight. This gave merchants an opportunity to pivot and innovate when it comes to their product and service offerings.
If you’re wondering which products will be a hit among shoppers this year, here’s something to give you an idea:
Focusing on self-care
It’s undoubtedly been a stressful time for everyone, so looking after one’s self has never been more important. That’s why self-care and self-love products are gaining popularity these days.
From the usual skincare routine essentials such as facemasks, and serums to essential oil diffusers, massagers, and calming teas, people are looking for products to turn their work-from-home (or just stay-at-home) life a little more relaxing.
Creating better spaces
Home improvement products are also among the top picks for online shoppers, especially since homes these days can also be used for remote working and learning. Just like in recent years, people will continue to give their living spaces new, refreshing looks that are more conducive for the new normal.
Products that’ll make a huge impact on one’s house ambiance — pillowcases, wallpapers, organizers, and small kitchen appliances — will still dominate the E-commerce scene.
Helping kids fend off boredom
Parents are always thinking of creative ways to keep their kids engaged while they work. And this often involves buying more toys and games, not just to distract them but to also spark their creativity.
As an E-commerce merchant, you can take this opportunity to present both parents and kids with an array of toys like dolls, remote-controlled vehicles, puzzles, modeling clay, and a whole lot more! Plus, it’s even better if your products can be used for both recreational and educational purposes.
Finding an arts and crafts hobby
Arts and crafts, DIY, and hobby materials continue to be the top-of-mind-choice of shoppers as they scroll through E-commerce platforms. As many of them are cooped up at home, Filipinos are trying to find creative and playful outlets. That’s because it can be quite therapeutic plus they can get a sense of fulfillment from finishing their work.
Just make sure to provide a variety of materials and designs if you want to start selling DIY and craft products. This will help you attract more customers in the long run!
Giving our furry friends some TLC
Let’s admit it: A lot of Filipinos have become furrents during the pandemic. And yes, our furry friends will continue to affect our shopping habits. Pets are also part of the family, and buying things to ensure that they are well-cared for makes sense.
From food and toys to bedding and clothes, there’s almost no expense that a pet owner will spare for their beloved pets. It’s safe to say that the popularity of pet products won’t be dying out any time soon.
Embracing an eco-friendly lifestyle
According to PwC’s Global Consumer Insights Pulse Survey, half of all global consumers say they’ve become more eco-friendly in 2021 — proof that sustainable and eco-friendly products are gaining popularity. Consumers, particularly millennials and Gen Zs, are always on the lookout for businesses that do their part in helping the earth.
If your business hasn’t made the move to be more eco-friendly, now is the perfect time to do so. Just make sure you follow through with all of the sustainable practices you claim to do!
These are just some of the products that are going to be a hit among Filipino shoppers this 2022. Doing research on what shoppers want to buy is an important part of running a business. However, knowing the trends is just one part of the equation. For your online business to flourish, you must also level up your entire E-commerce game as a whole. That’s something that Payo can help you with!
As a leading E-commerce enabler in the Philippines, Payo can help local and international merchants ship smarter and scale faster. With solutions such as Multiple Warehousing, Fulfillment Service, and Marketplace Optimization, we’ll help your brand stand out in the Philippine E-commerce scene.
Want to know more about how Payo can help you? Sign up or send us a message at [email protected] today!