RTS or return to sender is one of the common challenges that happen in e-commerce. According to Forbes.com, the return rate for all e-commerce businesses ranges between 25 to 40 %.
When it comes to online businesses who offers cash-on-delivery, RTS is more of a huge challenge since COD empowers the consumers over the merchant.
Here are helpful ways on how to avoid RTS in your online business. Let’s get started!
Choose the right courier
So first, choose the right courier by their past performance and experience, not only because it is the cheapest one. It’s better to pay more for a quality courier rather than to pay double in case of RTS due to poor services of the courier. Also, find a courier or a logistics company that will offer more than 1 attempt to deliver your parcel. This is in case if your customer is not present or available to receive your parcel.
Validate the buyer’s sales
Another challenge for online merchants is encountering low rated and fake buyers, which could increase your RTS rates. Call every customer who ordered your item so that you’ll know if the contact number they provided is working and if the order is real.
Use the right packaging
Not packaging properly your items may cause a lot of damage, so make sure to do it the right way. Your item should be fitted inside your pouch or box and with enough padding.
Offer a reliable customer service
By doing this, you allow your customers to inquire about the product before they decide to purchase or raise their product concerns. Get in touch with them through a phone call, chat or text- this shows that you are transparent and can be trusted by your customers.
Provide detailed product descriptions.
Providing detailed product descriptions (including high res pictures) to your customers will prevents misunderstandings, thus avoid possible returns. In this way, you’ll be able to retain your customers since they are secured that the products that you deliver to them is consistent with what you had advertised to them.
Identify the reason for return
Since huge RTS rates lessen your profits, it is important to know the reason behind the returns to prevent it from happening in the future. Collect information from your customers in a form of a survey so you can fix the problem.
Doing these strategies plus giving importance to your customer’s needs will surely lower down your RTS rates and generate more sales for your online business.